Category Archives: Agricultural Marketing

Farming gets high tech in bid to offer locally grown produce – from the Wall Street Journal

By Ruth Simon A crop of startups have emerged in recent years to grow vegetables on city rooftops or turn old factories into indoor farms. But their quest for locally grown lettuce is running into challenging business realities. BrightFarms Inc. … Continue reading

Posted in Agricultural Marketing | Tagged , | Leave a comment

Rose Parade gives Cal Poly students a head start in promoting California agriculture

One of my favorite traditions as secretary is the Rose Parade on New Year’s Day. Each year I have an opportunity to join our colleagues from California Grown as they certify that a select number of floats are comprised of … Continue reading

Posted in Agricultural Education, Agricultural Marketing | Tagged , | Leave a comment

“Say Cheese!” the latest video from the Growing California series

“Say Cheese!” is a profile of the Fiscalini Cheese Company of Modesto, California. This is the latest segment in the Growing California video series, a partnership with California Grown.

Posted in Agricultural Marketing, Dairy, Growing California | Tagged , , | Leave a comment

California leads the nation with $2.88 billion in horticultural sales

SACRAMENTO – California leads the nation with $2.88 billion in horticulture sales, according to the 2014 Census of Horticultural Specialties report released by the U.S. Department of Agriculture’s National Agricultural Statistics Service (NASS). Of the $13.8 billion total horticultural sales … Continue reading

Posted in Agricultural Marketing | Tagged , , | Leave a comment

National Manufacturing Month – Recognizing where the harvest leads

For a lot of our farmers here in California, this is about the time of year when we stand back with pride and a little relief that the harvest is done. There is always plenty more work to be done, … Continue reading

Posted in Agricultural Education, Agricultural Marketing, Trade | Tagged | Leave a comment

Food hubs a valuable tool for farmers and consumers – from the Sacramento Bee

By Edward Ortiz, Sacramento Bee When employees at technology giant Oracle sit down to lunch, they often eat produce grown in Yolo County’s Capay Valley. The fruits and veggies come from the Capay Valley Farm Shop, which buys from more … Continue reading

Posted in Agricultural Marketing, Farmers' Markets, Food Access, Nutrition, Uncategorized | Tagged | Leave a comment

A Day in Marin: Farmers Share a Passion for a Place Called California

“A day in Marin.” Say that out loud to someone from California’s Bay Area, then stand back and watch the reaction. “Well, I could reschedule that meeting, move some things around…” It’s something you want to do, someplace you want to … Continue reading

Posted in Agricultural Education, Agricultural Marketing, Conservation, Dairy, Environment | Tagged , , , , , , | 1 Comment

Ag Day is Coming! Mark Your Calendars!

California Ag Day is scheduled for Wednesday, March 18 on the west steps of the State Capitol. Join CDFA and our partners, California Women for Agriculture and the California Foundation for Agriculture in the Classroom, for this outdoor, springtime event complete with tractors, … Continue reading

Posted in Agricultural Education, Agricultural Marketing, Nutrition | Tagged , , , , | Leave a comment

Export Training Course Comes to CDFA

This April, CDFA will be jointly hosting CALAGX 2015 – the only comprehensive export training program available to California’s specialty crop growers.  The program provides intensive training to help companies move their products into foreign markets, led by instructors who … Continue reading

Posted in Agricultural Marketing, Specialty Crops, Trade | Tagged , , | Leave a comment

California among states selected by USDA for participation in the Pilot Project for Procurement of Unprocessed Fruits and Vegetables

Pilot will support schools’ efforts to procure more fruits and vegetables; Offers new opportunity that supports local producers and local economies WASHINGTON, December 8, 2014 – Today USDA announced the selection of eight states to participate in the Pilot Project … Continue reading

Posted in Agricultural Education, Agricultural Marketing, Food Access, Nutrition | Tagged , , | Leave a comment