Planting Seeds - Food & Farming News from CDFA

Annual Senior Farmers’ Market Nutrition Program underway: improving nutrition, health for seniors

92% - That's California's statewide redemption rate for the coupon booklets provided by the Senior Farmers Market Nutrition Program....

Senior Farmers’ Market Nutrition Program

California’s certified farmers’ markets are great places to give your diet a nutrition boost.CDFA’s Senior Farmers’ Market Nutrition Program helps low-income seniors accomplish just that. It’s a 100 percent federally-funded program that provides check booklets that low-income seniors may use to purchase fresh fruits and vegetables along with specialty items such as fresh-cut herbs and honey. The program began in May and runs through the end of November.

The program is a continuing partnership with 31 Area Agencies on Aging, and together we will distribute approximately 42,000 check booklets this year. Each booklet is valued at $20. On average, the statewide redemption rate has been 92 percent. That’s good news for vendors at the markets, but the real payoff is improved nutrition and health for low-income seniors.Montage of shoppers at farmers markets

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