{"id":1287,"date":"2012-02-21T16:32:26","date_gmt":"2012-02-21T23:32:26","guid":{"rendered":"http:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/?p=1287"},"modified":"2020-02-24T15:59:24","modified_gmt":"2020-02-24T22:59:24","slug":"farmers-give-cows-texting-collars","status":"publish","type":"post","link":"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/index.php\/2012\/02\/21\/farmers-give-cows-texting-collars\/","title":{"rendered":"Farmers give cows texting collars"},"content":{"rendered":"<p><a href=\"http:\/\/www.telegraph.co.uk\/earth\/agriculture\/farming\/9091611\/Farmers-give-cows-texting-collars.html\">http:\/\/www.telegraph.co.uk\/earth\/agriculture\/farming\/9091611\/Farmers-give-cows-texting-collars.html<\/a><\/p>\n<p>By <a title=\"James Hall\" href=\"http:\/\/www.telegraph.co.uk\/journalists\/james-hall\/\" rel=\"author\"> James Hall<\/a>, Consumer Affairs Editor<\/p>\n<p>Using the same 3D motion sensors found in Wii computer game consoles, the&nbsp;&nbsp; \u2018intelligent\u2019 collars pick up subtle changes in the cows\u2019 movements and&nbsp;&nbsp; behaviour.<\/p>\n<div id=\"mainBodyArea\">\n<div>\n<p>The collars then send a text message to the farmer\u2019s phone or computer using&nbsp;&nbsp; the wireless 3G network.<\/p>\n<\/div>\n<div>\n<p>The technology is saving farmers dozens of man-hours a week that would&nbsp;&nbsp; otherwise be spent closely monitoring each cow. It also saves them hundreds&nbsp;&nbsp; of pounds in vets\u2019 bills by allowing them to deal with cows\u2019 illnesses&nbsp;&nbsp; before they get serious.<\/p>\n<\/div>\n<div>\n<p>Emma Vance, who runs a farm with her parents in Wigtownshire in South-West&nbsp;&nbsp; Scotland, has fitted 80 of the \u00a375 collars on her herd of 150 Holstein cows.<\/p>\n<\/div>\n<div>\n<p>\u201cIt is like having an extra member of staff 24-7,\u201d said Ms Vance, who has been&nbsp;&nbsp; using the collars for around six months.<\/p>\n<\/div>\n<p><!-- BEFORE ACI --><\/p>\n<div id=\"tmg-related-links\">\n<div>\n<p>The Silent Herdsman collars work by sensing the cow\u2019s head positions in three&nbsp;&nbsp; dimensions. They can detect if the animal\u2019s hind legs begin to lower, which&nbsp;&nbsp; is one of the first signs of illness, or if the animal starts jumping&nbsp;&nbsp; around, a sign that it is on heat.<\/p>\n<\/div>\n<\/div>\n<div>\n<p>Accurate measurement of when a cow is on heat can vastly increase the&nbsp;&nbsp; pregnancy rates &#8211; and therefore profitability &#8211; of a herd.<\/p>\n<p>Ms Vance said: \u201cFor every day that a cow is not pregnant, it costs the farmer&nbsp;&nbsp; \u00a35. These collars mean that you don\u2019t miss a pregnancy window.\u201d<\/p>\n<p>Computer chips in the collars contain an algorithm of the behaviour of&nbsp;&nbsp; thousands of cows, against which the wearer\u2019s movements are benchmarked.<\/p>\n<p>The devices have been jointly developed by The University of Strathclyde,&nbsp;&nbsp; supermarket William Morrisons, and the Scottish Agricultural College, as&nbsp;&nbsp; well as agricultural and technology groups NMR, Harbro, Well Cow and&nbsp;&nbsp; Embedded Technology Solutions.<\/p>\n<p>The Government-backed Technology Strategy Board has given a grant towards the&nbsp;&nbsp; \u00a31.4 million project to develop the technology.<\/p>\n<p>David Evans, head of agriculture at Morrisons, said: \u201cThe future of farming is&nbsp;&nbsp; extremely important to us as a business, as is animal welfare. This&nbsp;&nbsp; technology can help secure it be allowing farmers to monitor the health&nbsp;&nbsp; conditions of individual cows far more easily and accurately.\u201d<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>http:\/\/www.telegraph.co.uk\/earth\/agriculture\/farming\/9091611\/Farmers-give-cows-texting-collars.html By James Hall, Consumer Affairs Editor Using the same 3D motion sensors found in Wii computer game consoles, the&nbsp;&nbsp; \u2018intelligent\u2019 collars pick up subtle changes in the cows\u2019 movements and&nbsp;&nbsp; behaviour. The collars then send a text message to &hellip; <a href=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/index.php\/2012\/02\/21\/farmers-give-cows-texting-collars\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-1287","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Farmers give cows texting collars - CDFA&#039;s Planting Seeds Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/index.php\/2012\/02\/21\/farmers-give-cows-texting-collars\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Farmers give cows texting collars - CDFA&#039;s Planting Seeds Blog\" \/>\r\n<meta property=\"og:description\" content=\"http:\/\/www.telegraph.co.uk\/earth\/agriculture\/farming\/9091611\/Farmers-give-cows-texting-collars.html By James Hall, Consumer Affairs Editor Using the same 3D motion sensors found in Wii computer game consoles, the&nbsp;&nbsp; \u2018intelligent\u2019 collars pick up subtle changes in the cows\u2019 movements and&nbsp;&nbsp; behaviour. 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