{"id":15992,"date":"2018-09-04T08:15:44","date_gmt":"2018-09-04T15:15:44","guid":{"rendered":"http:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/?p=15992"},"modified":"2020-02-25T11:23:47","modified_gmt":"2020-02-25T18:23:47","slug":"meet-the-new-apple-boss-gala-from-the-new-york-times","status":"publish","type":"post","link":"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/index.php\/2018\/09\/04\/meet-the-new-apple-boss-gala-from-the-new-york-times\/","title":{"rendered":"Meet the new apple boss: Gala – from The New York Times"},"content":{"rendered":"

\"California<\/a>By Niraj Chokshi,
\nThe New York Times<\/strong><\/p>\n

After more than a half-century as America\u2019s most-grown apple, the Red Delicious is on track to be ousted this year by a sweet, juicy, young upstart: the Gala.<\/p>\n

That\u2019s according to the U.S. Apple Association<\/a>, a trade group, which released its production forecast for 2018 last week.<\/p>\n

\u201cIt\u2019s the beginning of the end,\u201d said Tom Burford, an apple historian, orchard consultant and admitted Red Delicious detractor. \u201cHow are you going to market a tasteless apple when the consumer has tasted so many good apples?\u201d<\/p>\n

Despite his bias, Mr. Burford has a point: The decline of the Red Delicious, with its mild flavor and often mealy texture, can be credited to a shift in consumer preferences toward apples that are crunchier, crisper and sweeter.<\/p>\n

\u201cIt\u2019s the industry adapting to the consumer\u2019s demands,\u201d said Mark Seetin, the director of industry affairs for the Apple Association, who, unlike Mr. Burford, is more sanguine about the apple variety\u2019s future.<\/p>\n

The Red Delicious is still projected to be the second most-popular apple by production in America, according to the group, which claims 7,500 growers as members. The Granny Smith will be third, followed by Fuji and the ascendant Honeycrisp, which could rise to third place as soon as 2020, just three decades after its introduction, the trade group said.<\/p>\n

While the country had native apples, the most common domestic varieties today are descendants of centuries-old imports from Europe, according to \u201cApples of North America,\u201d a book by Mr. Burford, whose family has been growing apples since the early 1700s.<\/p>\n

Apples were an important part of colonial America, used not only as food but often to make hard cider, a popular alternative to water that was unfit to drink, according to Erika Janik, the author of \u201cApple: A Global History\u201d and executive producer of podcasts at New Hampshire Public Radio.<\/p>\n

\u201cApples were some of the earliest things planted by colonists in the United States,\u201d she said. \u201cBasically everyone had an apple tree or two or three in their yard.\u201d<\/p>\n

But the Red Delicious was a relative latecomer. It was discovered in the late 1800s by Jesse Hiatt, an Iowa farmer who reluctantly let a Red Delicious tree grow on his property after several unsuccessful attempts at killing it, according to various accounts.<\/p>\n

In the early 1890s, Mr. Hiatt entered the fruit, which he had named \u201cHawkeye,\u201d into an apple competition and won, ultimately agreeing to sell the rights to the contest\u2019s hosts, the Stark Bro\u2019s Nursery, in Missouri, according to Mr. Burford\u2019s book.<\/p>\n

The Stark brothers, whose nursery is still operating more than a century later, renamed the apple \u201cDelicious\u201d and, later, \u201cRed Delicious\u201d to differentiate it from a yellow apple from West Virginia that they began to sell under the name \u201cGolden Delicious,\u201d according to the book.<\/p>\n

It enjoyed relative popularity for decades, but took off in the mid-20th century, with its distinctive elongated shape and five-point base becoming an American symbol, according to the book \u201cApples of Uncommon Character,\u201d by Rowan Jacobsen. Then things started to change.<\/p>\n

\u201cWe left the farm,\u201d Mr. Jacobsen said in an interview. \u201cAs more and more people became city people and national supermarkets arose, you were no longer getting your own apples and you were no longer getting local apples.\u201d<\/p>\n

To meet the demands of consumers who began to associate the color red with ripeness, apple growers and supermarkets produced and sold ever-redder apples at the expense of flavor.<\/p>\n

\u201cWe started eating with our eyes and not our mouths,\u201d Mr. Burford said.<\/p>\n

In recent decades, the trend has started to reverse itself, as consumers have begun to pay more attention to the provenance, variety and quality of goods, such as coffee, tomatoes, beer and, of course, apples.<\/p>\n

The Honeycrisp, for example, has soared in popularity, largely on the strength of its crispness and sweetness, since it was developed at the University of Minnesota and released in 1991.<\/a><\/p>\n

The shift in tastes isn\u2019t lost on the industry. Demand for new Red Delicious trees is falling and the growers see that there\u2019s a glut of the fruit they bear, according to Mr. Seetin, of the Apple Association.<\/p>\n

But he isn\u2019t ready to count out Red Delicious apples entirely: They still account for about half of apple exports and remain popular in other countries, like India.<\/p>\n

\u201cThey\u2019re going to reach an equilibrium,\u201d Mr. Seetin said. \u201cI very seriously doubt they\u2019re just going to vanish from the picture.\u201d<\/p>\n

See the original article here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Niraj Chokshi, The New York Times After more than a half-century as America\u2019s most-grown apple, the Red Delicious is on track to be ousted this year by a sweet, juicy, young upstart: the Gala. That\u2019s according to the U.S. … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[135],"tags":[],"class_list":["post-15992","post","type-post","status-publish","format-standard","hentry","category-agricultural-marketing-2"],"yoast_head":"\r\nMeet the new apple boss: Gala - from The New York Times - CDFA's Planting Seeds Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/index.php\/2018\/09\/04\/meet-the-new-apple-boss-gala-from-the-new-york-times\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Meet the new apple boss: Gala - from The New York Times - CDFA's Planting Seeds Blog\" \/>\r\n<meta property=\"og:description\" content=\"By Niraj Chokshi, The New York Times After more than a half-century as America\u2019s most-grown apple, the Red Delicious is on track to be ousted this year by a sweet, juicy, young upstart: the Gala. 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