{"id":17863,"date":"2019-05-28T08:42:00","date_gmt":"2019-05-28T15:42:00","guid":{"rendered":"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/?p=17863"},"modified":"2019-05-28T08:43:09","modified_gmt":"2019-05-28T15:43:09","slug":"meet-the-california-prune-from-the-packer","status":"publish","type":"post","link":"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/index.php\/2019\/05\/28\/meet-the-california-prune-from-the-packer\/","title":{"rendered":"Meet the California prune – from the Packer"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

By Chris Koger<\/strong><\/p>\n\n\n\n

The California Dried Plum Board<\/a> is once again embracing \u201cprunes,\u201d 19 years after changing its name and the way the dried fruit was marketed.<\/p>\n\n\n\n

Once again called the California Prune Board, the marketing order that promotes the fruit has launched a new website \u2014 https:\/\/californiaprunes.org\/<\/a> \u2014 and brand that boosts a health message with the tagline: \u201cPrunes. For life.\u201d<\/p>\n\n\n\n

\u201cThe world comes to California for prunes, and we take that seriously,\u201d Donn Zea, executive director of the California Prune Board, Roseville, Calif., said in a news release. \u201cCalifornia is the most reliable and consistent source in the industry for quality, size and taste.\u201d<\/p>\n\n\n\n

Much has changed since the brand change to dried plums, according to the group: gut health has gained more interest and relevance, new research shows eating prunes may support bone health, and the foodie culture has brought new interest.<\/p>\n\n\n\n

The new brand, California Prunes, is being used globally and the board officially launched it at the recent INC World Nut & Fruit Congress in Boca Raton, Fla.<\/p>\n\n\n\n

The board began exploring the new brand about two years ago.<\/p>\n\n\n\n

\u201cCalifornia Prunes have earned a premium reputation in global markets,\u201d Zea said in the release. \u201cThe message of our new brand is clear: Choose California for prunes.\u201d<\/p>\n\n\n\n

Link to story<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By Chris Koger The California Dried Plum Board is once again embracing \u201cprunes,\u201d 19 years after changing its name and the way the dried fruit was marketed. 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