{"id":1913,"date":"2012-06-14T08:52:52","date_gmt":"2012-06-14T15:52:52","guid":{"rendered":"http:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/?p=1913"},"modified":"2020-02-25T14:24:01","modified_gmt":"2020-02-25T21:24:01","slug":"california-food-in-china-a-reputation-for-safety-and-quality","status":"publish","type":"post","link":"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/index.php\/2012\/06\/14\/california-food-in-china-a-reputation-for-safety-and-quality\/","title":{"rendered":"California Food in China – A Reputation for Safety and Quality"},"content":{"rendered":"
\"Shanghai,<\/a>

Shanghai, China<\/p><\/div>\n

In the many meetings I’ve attended in\u00a0Shanghai this week,\u00a0one theme resonates over and over again – the excellent quality and food safety provided by California farmers and ranchers. California products have a strong reputation, which has helped generate more than 350 meetings with members of our trade delegation in the short time we have been here. A couple of companies have already confirmed sales orders. China is a place for business and I’m happy to help bring a taste of California to China.<\/p>\n

Trade is vital to our state – not only for our farmers, ranchers and food processors, \u00a0but for tourism, investment and a variety of industry sectors. This is why Governor Brown is committed to trade and has selected China as the first place to re-establish a California trade office. This office will help to leverage California’s presence throughout China and bring more trade and investment opportunities for California businesses.<\/p>\n

E-commerce is becoming a significant sales platform in China with on-line food sales experiencing significant growth and a target demographic known as\u00a0 FMCG,\u00a0Fast Moving Consumer Groups. FMCGs focus on high quality and convenience –\u00a0characteristics that\u00a0are quickly defining the imported food sector. I believe California’s focus on healthy and nutritious products provides a great advantage\u00a0in reaching\u00a0this emerging online demographic.<\/p>\n

As our trade delegation now moves on to South Korea, I look forward to learning more about the excellent business potential in Asia and helping California farmers and ranchers expand exports to these exciting and dynamic markets.<\/p>\n

(Secretary Ross is in Asia as part of a trade delegation<\/em>
\nfunded by the California State Trade Export Program and facilitated by the<\/em>
\nFresno Center for International Trade Development)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

In the many meetings I’ve attended in\u00a0Shanghai this week,\u00a0one theme resonates over and over again – the excellent quality and food safety provided by California farmers and ranchers. California products have a strong reputation, which has helped generate more than … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[48,135,23,21,1],"tags":[194,195,156],"class_list":["post-1913","post","type-post","status-publish","format-standard","hentry","category-ag-vision","category-agricultural-marketing-2","category-specialty-crops","category-trade","category-uncategorized","tag-china","tag-shanghai","tag-trade-mission"],"yoast_head":"\r\nCalifornia Food in China - A Reputation for Safety and Quality - CDFA's Planting Seeds Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/index.php\/2012\/06\/14\/california-food-in-china-a-reputation-for-safety-and-quality\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"California Food in China - A Reputation for Safety and Quality - CDFA's Planting Seeds Blog\" \/>\r\n<meta property=\"og:description\" content=\"In the many meetings I’ve attended in\u00a0Shanghai this week,\u00a0one theme resonates over and over again – the excellent quality and food safety provided by California farmers and ranchers. 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