{"id":22277,"date":"2020-12-29T09:13:09","date_gmt":"2020-12-29T16:13:09","guid":{"rendered":"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/?p=22277"},"modified":"2020-12-29T09:13:09","modified_gmt":"2020-12-29T16:13:09","slug":"virtual-exhibit-highlights-women-innovators-in-agtech-from-the-king-city-rustler","status":"publish","type":"post","link":"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/index.php\/2020\/12\/29\/virtual-exhibit-highlights-women-innovators-in-agtech-from-the-king-city-rustler\/","title":{"rendered":"Virtual exhibit highlights women innovators in AgTech – from the King City Rustler"},"content":{"rendered":"\n
\"\"
National Steinbeck Center Events Manager Cat Harper shows off some of the multimedia on display as part of the new \u201cFrom Farms to Incubators\u201d exhibition. Photo from the King City Rustler<\/em> <\/figcaption><\/figure><\/div>\n\n\n\n

By Ryan Cronk<\/strong><\/p>\n\n\n\n

A new exhibition at the National Steinbeck Center in Salinas highlights a diverse generation of women innovators and their contribution to agriculture by way of technology.<\/p>\n\n\n\n

\u201cFrom Farms to Incubators: Women Innovators in California Agtech,\u201d which premiered last month, uses multimedia to tell the stories of these groundbreaking female leaders and entrepreneurs, with the ultimate goal of inspiring and encouraging youth to pursue similar careers in agricultural technology.<\/p>\n\n\n\n

The exhibit kicked off with a virtual opening Nov. 12, as the Steinbeck Center remains closed to the public due to the coronavirus pandemic. A video of the exhibition, however, can be found online at steinbeck.org\/womeninagtech<\/a>, with viewing available through Jan. 12.<\/p>\n\n\n\n

\u201cThere is no better time to celebrate women in leadership positions,\u201d said Amy Wu, creator of \u201cFrom Farms to Incubators,\u201d who also recently completed a documentary and book of the same name. \u201cThe year 2020 is the centennial of women\u2019s suffrage. \u2026 We need more women at the decision-making helm of all walks of life.\u201d\u00a0<\/p>\n\n\n\n

Through photographs, paintings, sculptures and videos, the exhibit brings awareness to women with different cultural and ethnic backgrounds who have historically been underrepresented in the agtech industry.<\/p>\n\n\n\n

Wu said a new generation of startups led by women are creating technologies to provide solutions to various challenges that growers face, including the severe labor shortage, limited water and land supply.<\/p>\n\n\n\n

\u201cUltimately, I hope the exhibition, film series and book and events to come serve as vehicles to inspire youth, especially those from rural or underserved communities, to consider that agriculture is a sector that offers an amazing range of opportunities that involve innovation,\u201d she said. \u201cAll of us who contributed to this special project remain very hopeful.\u201d<\/p>\n\n\n\n

Other speakers at the exhibit\u2019s virtual opening included California State Sen. Anna Caballero, Western Growers Center for Innovation and Technology Director Dennis Donohue, DigitalNEST Founder Jacob Martinez and Frieda\u2019s Specialty Produce CEO Karen Caplan, who all briefly spoke about the importance of women innovators.<\/p>\n\n\n\n

Caballero said there is a correlation between the diversity of management teams and overall innovations. <\/p>\n\n\n\n

\u201cCompanies that report above-average diversity on their management teams drive innovation-based revenue at nearly twice the rate of those companies that do not, and diverse companies have 22% lower turnover rate, which aids company growth immensely, according to Gallup,\u201d she said. \u201cSo the data is clear \u2014 diversity works, and that includes starting at the top with women innovators, entrepreneurs and chief executive officers leading the technology revolution in agriculture.\u201d<\/p>\n\n\n\n

According to Martinez, the Salinas Valley is becoming the \u201cagtech epicenter of the world,\u201d but he said the community needs to ensure that youth, especially young women, are involved in that ecosystem or it risks losing them after they graduate from high school and college.<\/p>\n\n\n\n

\u201cWe want those young people to come back to our home and find good jobs, find employment where they can use their creativity and their innovation to solve problems in this world,\u201d said Martinez, who six years ago started DigitalNEST, a nonprofit youth workforce development and empowerment center headquartered in Watsonville with a location in Salinas.<\/p>\n\n\n\n

\u201cYou can\u2019t be what you can\u2019t see,\u201d he continued. \u201cWe need to highlight young women, innovators, entrepreneurs that are doing this work so that our future generations, or youth coming through, can see these leaders in their community and will believe that they can do it also.\u201d<\/p>\n\n\n\n

Following the guest speakers was a panel discussion led by Wu that featured some of the agtech industry\u2019s leading women innovators, such as Marrone Bio Innovation Founder Pam Marrone, The Yield Founder Ros Harvey and Persistence Data Mining COO Penelope Nagel.<\/p>\n\n\n\n

Although \u201cFrom Farms to Incubators\u201d will leave the Steinbeck Center in January, Wu said there are plans to bring the exhibition to other agriculture-based regions, including the cities of Gonzales, Sacramento and Fresno.<\/p>\n\n\n\n

In addition, the forthcoming book will be published in April 2021, telling the stories of women entrepreneurs who use technology to help solve problems in the agriculture industry.<\/p>\n\n\n\n

\u201cThe storytelling continues, as well,\u201d Wu said. \u201cWe look forward to continuing to collect the stories of women founders in agtech and agbio and to add them to a future book and future documentary.\u201d<\/p>\n\n\n\n

For more on \u201cFrom Farms to Incubators,\u201d visit\u00a0farmstoincubators.com<\/a>.<\/p>\n\n\n\n

Link to story in the King City Rustler<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

By Ryan Cronk A new exhibition at the National Steinbeck Center in Salinas highlights a diverse generation of women innovators and their contribution to agriculture by way of technology. \u201cFrom Farms to Incubators: Women Innovators in California Agtech,\u201d which premiered … Continue reading 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