{"id":22422,"date":"2021-02-16T09:14:48","date_gmt":"2021-02-16T16:14:48","guid":{"rendered":"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/?p=22422"},"modified":"2021-06-08T10:29:43","modified_gmt":"2021-06-08T17:29:43","slug":"california-produce-company-joins-pandemic-response-by-supplying-food-banks-from-growingproduce-com","status":"publish","type":"post","link":"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/index.php\/2021\/02\/16\/california-produce-company-joins-pandemic-response-by-supplying-food-banks-from-growingproduce-com\/","title":{"rendered":"California produce company joins pandemic response by supplying food banks – from GrowingProduce.com"},"content":{"rendered":"\n
\"Photo<\/a>
SunTerra Produce developed the carton held here by company founder Steve Brazeel for the Farmers to Families Food Box program.
<\/figcaption><\/figure><\/div>\n\n\n\n

By Mindy Robinson <\/strong><\/p>\n\n\n\n

Prior to the pandemic, SunTerra Produce enjoyed an excellent reputation as a grower, packer, and shipper of fresh fruits and vegetables. The Newport Beach, CA-based operation<\/a> partners with more than 14 farms in the U.S. and Mexico, adhering to food safety standards throughout the harvest, storage, and distribution of a diverse range of produce.<\/p>\n\n\n\n

Their typical customers include a variety of retail, food service, processor, and wholesale customers in North America.<\/p>\n\n\n\n

Today, SunTerra includes local food banks among its customers.<\/p>\n\n\n\n

\u201cFood banks weren\u2019t out looking to buy produce,\u201d says Steve Brazeel, founder and CEO of SunTerra. \u201cSo they were not a viable customer in our eyes.\u201d<\/p>\n\n\n\n

Although farms have crops left over after harvest, Brazeel admits he and his peers would throw it away if it didn\u2019t live up to their customers\u2019 standards.<\/p>\n\n\n\n

\u201cFarming is so competitive, and the margins are so tight, that donating a bunch of stuff doesn\u2019t usually bode well for the bottom line,\u201d he says.<\/p>\n\n\n\n

So why did Brazeel, a smart businessman, add food banks to his customer list?<\/p>\n\n\n\n

It Started With a Government Program<\/strong><\/h4>\n\n\n\n

Prior to the pandemic, even in Orange County \u2014 one of the wealthier communities in the U.S. with the median house priced at $785,000 \u2014 food banks were already moving 500,000 pounds of food per month.<\/p>\n\n\n\n

When the pandemic hit and more people were out of work, the need increased.<\/p>\n\n\n\n

In late April 2020, USDA created the Farmers to Families Food Box (FFFB) Program<\/a>. In the first round of funding, SunTerra bid for and was awarded $6.27 million to distribute family-sized boxes of fresh food to people who needed help.<\/p>\n\n\n\n

Suddenly, SunTerra had a new set of (USDA-sponsored) customers \u2014 local food banks and food charity organizations. And significantly, the food banks had a new supplier \u2014 one that was uniquely qualified to provide truly fresh produce.<\/p>\n\n\n\n

How Food Banks Work<\/strong><\/h4>\n\n\n\n

Most growers contribute a modest amount of produce to local food banks. Those who never sold to food banks (rather than donated) may not realize they can be a viable customer.<\/p>\n\n\n\n

Brazeel learned that dealing with food banks is very similar to dealing with large warehouse customers such as Costco.<\/p>\n\n\n\n

SunTerra brings the produce to food bank warehouses that have the refrigeration capacity to properly store fresh produce.<\/p>\n\n\n\n

\u201cIn our (food box) networks, 60% of the produce goes to traditional large food banks,\u201d Brazeel says.<\/p>\n\n\n\n

Those food banks then move the boxes into the community through smaller neighborhood organizations.<\/p>\n\n\n\n

The other 40% of the food boxes are distributed in touchless, drive-through, truck-to-trunk events.<\/p>\n\n\n\n

One community that has particularly benefited from the program is the Navajo Nation located in Utah, where SunTerra food boxes are distributed in partnership with the Utah Navajo COVID-19 Relief Program.<\/p>\n\n\n\n

A Future Without Government Money?<\/strong><\/h4>\n\n\n\n

In the 2020 USDA FFFB Program, the U.S. government paid SunTerra and other contractors to provide food boxes to local food banks and other food charities. And Brazeel believes there is still a future for food boxes in SunTerra\u2019s business plan, even without support from the USDA. He notes two main takeaways from the FFFB Program that have potential in the future.<\/p>\n\n\n\n

1. Fresh Produce Is Good for Food Banks<\/strong><\/h4>\n\n\n\n

\u201cOne takeaway is that the food banks, for the first time, got a chance to see what \u2018No. 1 produce\u2019 looks like when it is delivered consistently, regularly, freshly, on time, every time.<\/p>\n\n\n\n

\u201cThey were shocked by the efficiency of the supply chain,\u201d Brazeel explains.<\/p>\n\n\n\n

The food banks were even more delighted by the shelf life and quality of the produce.<\/p>\n\n\n\n

\u201cThe food banks thought this stuff was going to be a ticking time bomb, because they\u2019ve never had produce that was actually fresh from the field,\u201d Brazeel says.<\/p>\n\n\n\n

What food banks realize now is that, if properly handled, fresh produce is a great product for their clients.<\/p>\n\n\n\n

\u201cWhen I first started, I put strawberries and lettuce in some boxes, and the food bank said, \u2018This is going to explode in a day.\u2019 I said, \u2018No, I packed that yesterday; that\u2019ll be good for 10 days.\u2019 And they said, \u2018Ten days? It\u2019ll be out of here in two days.\u2019\u201d<\/p>\n\n\n\n

That\u2019s faster than any Walmart distribution center, Brazeel notes.<\/p>\n\n\n\n

\u201cLiterally, what\u2019s harvested yesterday is in someone\u2019s fridge today,\u201d he says.<\/p>\n\n\n\n

That means now that vulnerable families have had access to fresh produce, food banks are going to reevaluate their budgets, Brazeel says.<\/p>\n\n\n\n

\u201cThey do have money to purchase items. They will buy less canned goods and more fresh fruits and vegetables,\u201d he says.<\/p>\n\n\n\n

2. Food Banks Are Good for Farmers<\/strong><\/h4>\n\n\n\n

Farmers who participated in the program now see food banks as a potential customer, Brazeel says. And while food banks demand fresh, nutritious, safe produce, it doesn\u2019t have to be perfect.<\/p>\n\n\n\n

\u201cIt can have a blemish or two, or it doesn\u2019t have to be a specific size, and it can be packed using misprinted or unused packaging,\u201d he says.<\/p>\n\n\n\n

He clarifies that the point is not to grow extra produce for the food bank market; instead, farmers can plan ahead.<\/p>\n\n\n\n

\u201cIf someone is sorting out undersized or oversized fresh produce, don\u2019t put it in a fancy waxed box that costs $2; instead, put it in a cardboard box, cool it, and send it over (to SunTerra) because I\u2019m going to use it today. And it\u2019s going to be in someone\u2019s fridge tomorrow.\u201d<\/p>\n\n\n\n

While Brazeel learned food banks could be good customers, he also discovered that SunTerra can pack and distribute food boxes on a large scale. It has the warehouse space and packing lines in place. Even more importantly, it has a mature line crew management team who stepped up to handle the internal logistics of packing the food boxes.<\/p>\n\n\n\n

For example, with only seven days\u2019 notice, on the first day of allowable deliveries, SunTerra delivered seven truckloads of food boxes to seven different food banks located in four different states. They efficiently sourced products from 15 different grower-shippers from four different states into more than 10,000 boxes (250,000-plus pounds total).<\/p>\n\n\n\n

But growers do not need to have large, integrated operations to build a good food bank business, Brazeel says. Small and mid-sized farms can partner with larger grower\/packer\/shipper operations that can easily use small truckloads of produce to fill food boxes (boxes do not have to have identical items).<\/p>\n\n\n\n

\u201cI love the way the food box program works now, in the sense that you free flow around and take products that the market doesn\u2019t want,\u201d Brazeel says.<\/p>\n\n\n\n

Any farm can realize extra profit from selling less-than-perfect produce in less-than-perfect packaging while making fresh food available to people who need it. It\u2019s a win-win-win situation.<\/p>\n\n\n\n

Working with Food Banks Pays in Other Ways<\/strong><\/h4>\n\n\n\n

Providing food boxes has benefits beyond the bottom line.<\/p>\n\n\n\n

\u201cThey are fun to do, and they\u2019re exciting, and I think they\u2019re something that is going to be in the future,\u201d Brazeel says.<\/p>\n\n\n\n

The people he met deeply impressed him.<\/p>\n\n\n\n

\u201cThey are a teacher or an accountant or have some other job during the day. And they\u2019re just dedicating their time
to hand out food to people. They\u2019re not making any money on that. It\u2019s not their job.\u201d<\/p>\n\n\n\n

Working with food banks taught Brazeel something else. Something about community.<\/p>\n\n\n\n

\u201cThere are so many people out there doing awesome things in our communities that I never saw in my own community. So it connected me more to my community. So as long as there\u2019s any sort of demand for any type of food boxes \u2014 private, public, government program, or otherwise \u2014 we would love to continue to do it.\u201d<\/p>\n\n\n\n

Link to story on Growing Produce web site<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By Mindy Robinson Prior to the pandemic, SunTerra Produce enjoyed an excellent reputation as a grower, packer, and shipper of fresh fruits and vegetables. The Newport Beach, CA-based operation partners with more than 14 farms in the U.S. and Mexico, adhering to … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-22422","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\r\nCalifornia produce company joins pandemic response by supplying food banks - from GrowingProduce.com - CDFA's Planting Seeds Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/index.php\/2021\/02\/16\/california-produce-company-joins-pandemic-response-by-supplying-food-banks-from-growingproduce-com\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"California produce company joins pandemic response by supplying food banks - from GrowingProduce.com - CDFA's Planting Seeds Blog\" \/>\r\n<meta property=\"og:description\" content=\"By Mindy Robinson Prior to the pandemic, SunTerra Produce enjoyed an excellent reputation as a grower, packer, and shipper of fresh fruits and vegetables. 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