{"id":2478,"date":"2012-10-03T09:39:27","date_gmt":"2012-10-03T16:39:27","guid":{"rendered":"http:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/?p=2478"},"modified":"2012-10-03T10:59:42","modified_gmt":"2012-10-03T17:59:42","slug":"good-bye-baby-boomers-hello-millenials-coming-food-industry","status":"publish","type":"post","link":"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/index.php\/2012\/10\/03\/good-bye-baby-boomers-hello-millenials-coming-food-industry\/","title":{"rendered":"Baby Boomers passing baton to Millennials, with changes expected for food industry."},"content":{"rendered":"<div id=\"attachment_2479\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"http:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2012\/10\/millenials_splash.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-2479\" class=\"size-medium wp-image-2479\" title=\"millenials_splash\" src=\"http:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2012\/10\/millenials_splash-300x191.jpg\" alt=\"\" width=\"300\" height=\"191\" srcset=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2012\/10\/millenials_splash-300x191.jpg 300w, https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2012\/10\/millenials_splash.jpg 530w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-2479\" class=\"wp-caption-text\">\u00a0<\/p><\/div>\n<p>Findings from a joint study\u00a0announced recently by\u00a0Jeffries, a global investment bank, and AlixPartners, a global business advisory firm, suggest that demographic shifts between now and 2020 will drive significant changes in the food industry.<\/p>\n<p>The study, called <a href=\"http:\/\/www.jefco.com\/pdfs\/TroubleinAisle5_062712.pdf\">Trouble in Aisle 5<\/a>, tracks the buying habits of Millennials, defined as those born between 1982 and 2001. By the start of the next decade, the authors believe the contrasts between this group and\u00a0elderly Baby Boomers will require food producers and retailers to be to be more nimble, with more innovative product development, leaner supply chains and more effective use of marketing initiatives.<\/p>\n<p>Key findings in the study are:<\/p>\n<ul>\n<li>While Millennials are more price sensitive than Baby Boomers,\u00a0a majority of\u00a0them are willing to pay more for natural\/organic products.\u00a0<\/li>\n<li>Millennials expect convenience, have less brand loyalty than Baby Boomers, \u00a0and are more\u00a0receptive to shopping for food at locations other than\u00a0the traditional grocery store.<\/li>\n<\/ul>\n<p>By 2020, it&#8217;s expected that Baby Boomers will be less than 20 percent of the U.S. population, while Millennials older than 25 will comprise 19 percent. As a result, the study asserts that\u00a0food companies will be under greater pressure to deliver more for less &#8211;\u00a0 a fresher, higher-quality product, with more choices and more convenience in a shopping environment where consumers are becoming less brand-loyal and more inclined to shop across channels.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Findings from a joint study\u00a0announced recently by\u00a0Jeffries, a global investment bank, and AlixPartners, a global business advisory firm, suggest that demographic shifts between now and 2020 will drive significant changes in the food industry. The study, called Trouble in Aisle &hellip; <a href=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/index.php\/2012\/10\/03\/good-bye-baby-boomers-hello-millenials-coming-food-industry\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[48,27,135,12,1],"tags":[257,260,259,258],"class_list":["post-2478","post","type-post","status-publish","format-standard","hentry","category-ag-vision","category-agricultural-education","category-agricultural-marketing-2","category-community-based-food-system","category-uncategorized","tag-baby-boomers","tag-food-production","tag-grocery-shopping","tag-millennials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Baby Boomers passing baton to Millennials, with changes expected for food industry.  - CDFA&#039;s Planting Seeds Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/index.php\/2012\/10\/03\/good-bye-baby-boomers-hello-millenials-coming-food-industry\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Baby Boomers passing baton to Millennials, with changes expected for food industry.  - CDFA&#039;s Planting Seeds Blog\" \/>\r\n<meta property=\"og:description\" content=\"Findings from a joint study\u00a0announced recently by\u00a0Jeffries, a global investment bank, and AlixPartners, a global business advisory firm, suggest that demographic shifts between now and 2020 will drive significant changes in the food industry. The study, called Trouble in Aisle &hellip; Continue reading &rarr;\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/index.php\/2012\/10\/03\/good-bye-baby-boomers-hello-millenials-coming-food-industry\/\" \/>\r\n<meta property=\"og:site_name\" content=\"CDFA&#039;s Planting Seeds Blog\" \/>\r\n<meta property=\"article:published_time\" content=\"2012-10-03T16:39:27+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2012-10-03T17:59:42+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2012\/10\/millenials_splash.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"530\" \/>\r\n\t<meta property=\"og:image:height\" content=\"339\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Office of Public Affairs\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Office of Public Affairs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/index.php\/2012\/10\/03\/good-bye-baby-boomers-hello-millenials-coming-food-industry\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/index.php\/2012\/10\/03\/good-bye-baby-boomers-hello-millenials-coming-food-industry\/\"},\"author\":{\"name\":\"Office of Public Affairs\",\"@id\":\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/#\/schema\/person\/abce383c670223ef4f55f3f21f102e76\"},\"headline\":\"Baby Boomers passing baton to Millennials, with changes expected for food industry.\",\"datePublished\":\"2012-10-03T16:39:27+00:00\",\"dateModified\":\"2012-10-03T17:59:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/index.php\/2012\/10\/03\/good-bye-baby-boomers-hello-millenials-coming-food-industry\/\"},\"wordCount\":245,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/#organization\"},\"image\":{\"@id\":\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/index.php\/2012\/10\/03\/good-bye-baby-boomers-hello-millenials-coming-food-industry\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2012\/10\/millenials_splash-300x191.jpg\",\"keywords\":[\"Baby Boomers\",\"food production\",\"grocery shopping\",\"Millennials\"],\"articleSection\":[\"AG Vision\",\"Agricultural Education\",\"Agricultural Marketing\",\"Community-based Food System\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/index.php\/2012\/10\/03\/good-bye-baby-boomers-hello-millenials-coming-food-industry\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/index.php\/2012\/10\/03\/good-bye-baby-boomers-hello-millenials-coming-food-industry\/\",\"url\":\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/index.php\/2012\/10\/03\/good-bye-baby-boomers-hello-millenials-coming-food-industry\/\",\"name\":\"Baby Boomers passing baton to Millennials, with changes expected for food industry. - 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