{"id":28020,"date":"2024-07-24T08:57:32","date_gmt":"2024-07-24T15:57:32","guid":{"rendered":"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/?p=28020"},"modified":"2024-07-24T08:57:32","modified_gmt":"2024-07-24T15:57:32","slug":"video-secretary-ross-joins-california-grown-executive-director-cher-watte-to-discuss-marketing-efforts","status":"publish","type":"post","link":"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/index.php\/2024\/07\/24\/video-secretary-ross-joins-california-grown-executive-director-cher-watte-to-discuss-marketing-efforts\/","title":{"rendered":"Video &#8212; Secretary Ross joins California Grown executive director Cher Watte to discuss marketing efforts"},"content":{"rendered":"\n<p>In this video, CDFA secretary Karen Ross is joined by CA GROWN\/Buy California Marketing Agreement executive director Cher Watte to discuss two CA GROWN campaigns underway.<\/p>\n\n\n\n<p>One campaign is an agrotourism partnership with Visit California to add a Food &amp; Drink section to Tripadvisor\u2019s <a href=\"https:\/\/gcc02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.tripadvisor.com%2FArticles-lCdEr0XHhFwY-Visit_california_road_trip_guide.html&amp;data=05%7C02%7Csteve.lyle%40cdfa.ca.gov%7Cd84fc3ee5d8a496ee27508dcab2e5423%7Cafdfd251a22248978cbaae68cabfffbc%7C0%7C0%7C638573462691464211%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=3eKJ%2BQjJlRNerGebpUYZW2QxhVlvKUErwDOvwnu3DwM%3D&amp;reserved=0\">California Road Trip Republic<\/a>. This allows people to learn about and make plans to visit California Wine Country, family-owned farms and more.<\/p>\n\n\n\n<p>The other campaign, the Sound of Good, highlights the sights, sounds and feelings connected with enjoying California-grown fruits and vegetables.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/g1Di8txZDc0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In this video, CDFA secretary Karen Ross is joined by CA GROWN\/Buy California Marketing Agreement executive director Cher Watte to discuss two CA GROWN campaigns underway. One campaign is an agrotourism partnership with Visit California to add a Food &amp; &hellip; <a href=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/index.php\/2024\/07\/24\/video-secretary-ross-joins-california-grown-executive-director-cher-watte-to-discuss-marketing-efforts\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-28020","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Video - Secretary Ross joins California Grown executive director Cher Watte to discuss marketing efforts - CDFA&#039;s Planting Seeds Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/index.php\/2024\/07\/24\/video-secretary-ross-joins-california-grown-executive-director-cher-watte-to-discuss-marketing-efforts\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Video - Secretary Ross joins California Grown executive director Cher Watte to discuss marketing efforts - CDFA&#039;s Planting Seeds Blog\" \/>\r\n<meta property=\"og:description\" content=\"In this video, CDFA secretary Karen Ross is joined by CA GROWN\/Buy California Marketing Agreement executive director Cher Watte to discuss two CA GROWN campaigns underway. 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