{"id":28798,"date":"2025-04-07T11:51:31","date_gmt":"2025-04-07T18:51:31","guid":{"rendered":"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/?p=28798"},"modified":"2025-04-07T12:02:43","modified_gmt":"2025-04-07T19:02:43","slug":"if-you-are-a-californian-this-is-for-you-unveiling-cdfas-strategic-plan-update-for-2025-2030","status":"publish","type":"post","link":"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/index.php\/2025\/04\/07\/if-you-are-a-californian-this-is-for-you-unveiling-cdfas-strategic-plan-update-for-2025-2030\/","title":{"rendered":"If you are a Californian, this is for you: Unveiling CDFA\u2019s Strategic Plan Update for 2025-2030"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/EPTuuArOhg0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p><strong>By CDFA Secretary Karen Ross<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><a href=\"https:\/\/www.cdfa.ca.gov\/exec\/public_affairs\/pdf\/CDFA_Strategic_Plan_2025-2030.pdf\"><img decoding=\"async\" width=\"698\" height=\"902\" src=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/CDFA-SP-Cover.png\" alt=\"\" class=\"wp-image-28799\" style=\"object-fit:cover;width:407px;height:526px\" srcset=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/CDFA-SP-Cover.png 698w, https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/CDFA-SP-Cover-232x300.png 232w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-f5310bc5f4ca91b6e45a995c47e0e359\">Whenever I\u2019m asked to describe or summarize California agriculture, especially for an audience that isn\u2019t Californian, it\u2019s an opportunity to start a conversation and learn what our more global audience thinks and knows about what we do here<strong>. The scale of farming and ranching here is fairly well known \u2013 but what often isn\u2019t so universally appreciated is the \u201chow\u201dor the \u201cwhy\u201d of what we do<\/strong>, both as an industry and as the California Department of Food and Agriculture (CDFA). And my description of what we do here begins with the updated mission statement that is the basis for this updated <strong><a href=\"https:\/\/www.cdfa.ca.gov\/exec\/public_affairs\/pdf\/CDFA_Strategic_Plan_2025-2030.pdf\">Strategic Plan 2025-2030<\/a><\/strong> document: \u201cTo safeguard a resilient food system and promote an equitable marketplace, cultivating a California grown food supply that is globally recognized for innovation, quality, and sustainability.\u201d<\/p>\n\n\n\n<p><strong>Leaders in our agricultural community are familiar with \u201cAg Vision,\u201d<\/strong> a long-term plan for farmers and ranchers as well as workers and communities. It\u2019s led by our State Board of Food and Agriculture, and it also serves to guide areas of focus for CDFA. It\u2019s not a static plan; it\u2019s a catalyst for action, both for producers and for us. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><a href=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/Mission-Statement.png\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/Mission-Statement-1024x1024.png\" alt=\"\" class=\"wp-image-28805\" style=\"object-fit:cover;width:408px;height:408px\" srcset=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/Mission-Statement-1024x1024.png 1024w, https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/Mission-Statement-300x300.png 300w, https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/Mission-Statement-150x150.png 150w, https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/Mission-Statement-768x769.png 768w, https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/Mission-Statement.png 1081w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>My vision for this document, our <a href=\"https:\/\/www.cdfa.ca.gov\/exec\/public_affairs\/pdf\/CDFA_Strategic_Plan_2025-2030.pdf\">CDFA Strategic Plan update through 2030<\/a>, aligns with Ag Vision. I want this to be the rubric for everything we do, whether that\u2019s our core work protecting crops and responding to animal disease outbreaks, or all of the other work we do to help producers be better stewards of land and resources, or to help ag researchers and other partners continue to innovate, or to help consumers learn more about where and who their food comes from and how it is grown.<\/p>\n\n\n\n<p><strong>This plan is as much about the \u201chow\u201d and the \u201cwhy\u201d of what we do as it is about the importance of the tasks themselves.<\/strong> It\u2019s about building equitable and resilient food systems and communities; it\u2019s about collaboration and innovation; it\u2019s about agricultural literacy. It\u2019s about courtesy and compassion, expertise and empathy, diversity and accessibility. It\u2019s about making sure each action and interaction includes and embraces and enacts these goals and ideals.<\/p>\n\n\n\n<p>This document is about CDFA, but <strong>if you are a Californian, it is for you<\/strong> \u2013 the consumer, the stakeholder, the agricultural community member.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/SPGoal1.png\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"28829\" src=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/SPGoal1-1024x1024.png\" alt=\"\" class=\"wp-image-28829\" srcset=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/SPGoal1-1024x1024.png 1024w, https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/SPGoal1-300x300.png 300w, https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/SPGoal1-150x150.png 150w, https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/SPGoal1-768x768.png 768w, https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/SPGoal1.png 1081w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/SPGoal2.png\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"28831\" src=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/SPGoal2-1024x1024.png\" alt=\"\" class=\"wp-image-28831\" srcset=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/SPGoal2-1024x1024.png 1024w, https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/SPGoal2-300x300.png 300w, https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/SPGoal2-150x150.png 150w, https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/SPGoal2-768x768.png 768w, https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/SPGoal2.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/SPGoal3.png\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"28832\" src=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/SPGoal3-1024x1024.png\" alt=\"\" class=\"wp-image-28832\" srcset=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/SPGoal3-1024x1024.png 1024w, https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/SPGoal3-300x300.png 300w, https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/SPGoal3-150x150.png 150w, https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/SPGoal3-768x767.png 768w, https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/SPGoal3.png 1081w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/SPGoal4.png\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"28833\" src=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/SPGoal4-1024x1024.png\" alt=\"\" class=\"wp-image-28833\" srcset=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/SPGoal4-1024x1024.png 1024w, https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/SPGoal4-300x300.png 300w, https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/SPGoal4-150x150.png 150w, https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/SPGoal4-768x768.png 768w, https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/wp-content\/uploads\/2025\/03\/SPGoal4.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>By CDFA Secretary Karen Ross Whenever I\u2019m asked to describe or summarize California agriculture, especially for an audience that isn\u2019t Californian, it\u2019s an opportunity to start a conversation and learn what our more global audience thinks and knows about what &hellip; <a href=\"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/index.php\/2025\/04\/07\/if-you-are-a-californian-this-is-for-you-unveiling-cdfas-strategic-plan-update-for-2025-2030\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":11945,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-28798","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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