{"id":9895,"date":"2015-12-18T10:43:40","date_gmt":"2015-12-18T17:43:40","guid":{"rendered":"http:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/?p=9895"},"modified":"2015-12-18T10:43:40","modified_gmt":"2015-12-18T17:43:40","slug":"eat-ugly-from-the-new-york-times","status":"publish","type":"post","link":"https:\/\/plantingseedsblog.cdfa.ca.gov\/wordpress\/index.php\/2015\/12\/18\/eat-ugly-from-the-new-york-times\/","title":{"rendered":"Eat ugly – from the New York Times"},"content":{"rendered":"

\"Eat<\/a><\/p>\n

By Caroline Chauvet<\/strong><\/p>\n

PARIS \u2014 \u201cLet\u2019s eat ugly!\u201d<\/p>\n

Of the various calls to action at the United Nations climate conference (last) week, that one by Nicolas Chabanne might be among the catchiest catchphrases.<\/p>\n

Mr. Chabanne, an entrepreneur with ties to French fruit and vegetable farmers, has been working the sidelines of the conference to promote an effort that he says can help the climate by reducing food waste.<\/p>\n

Tapping into a growing international movement to sell and consume food deemed too visually unappealing to make its way to market \u2014 whether undersize apples, pug-nose peppers or misshapen Camembert \u2014 Mr. Chabanne runs a campaign called Gueules Cass\u00e9es<\/a>, which translates into Ugly Mugs.<\/p>\n