Planting Seeds - Food & Farming News from CDFA

USDA’s “MyPlate, MyWins” Helps Americans Turn Resolutions into Real Solutions for Healthy Eating in the New Year

New video series, landing page, and resources guide Americans towards a healthier eating style

My Plate My WinsThe U.S. Department of Agriculture’s (USDA) Center for Nutrition Policy and Promotion (CNPP) has launched a New Year’s campaign to help Americans turn their resolutions into real solutions for healthy eating in 2017. This campaign is supported by new and existing MyPlate, MyWins resources available on ChooseMyPlate.gov, which are designed such that Americans can decide where to start on the journey to healthy eating.

“As Americans begin thinking about setting goals for the New Year, MyPlate, MyWins is the place to start,” said Kevin Concannon, Under Secretary for Food, Nutrition and Consumer Services. “With the new resources available on the MyPlate, MyWins webpages, Americans can set small, attainable, healthy eating solutions to incorporate into their lifestyle now and into the future.”

Turning Resolutions into Real Solutions

Every January, Americans are overloaded with information about New Year’s resolutions. While starting with the best intentions, many people set unrealistic resolutions and incorporate goals that are difficult to maintain. Starting with small steps and celebrating milestones along the way are shown to be more beneficial strategies in keeping resolutions. This is where MyPlate, MyWins comes in; MyPlate, MyWins is a resource to help Americans turn resolutions into real solutions to achieve a healthy eating style in alignment with the Dietary Guidelines for Americans 2015-2020.

Real solutions are small, practical changes that add up to a healthy lifestyle over time. These changes can be incorporated into Americans’ lives to maintain a healthy eating style based on the five food groups of MyPlate. MyPlate, MyWins encourages consumers to find and celebrate their wins and their real solutions. Since everyone has different eating habits, MyPlate, MyWins helps individuals create their own, personalized nutrition goals and solutions.

New MyPlate, MyWins Animated Video Series

Over the course of five weeks as part of the New Year campaign, CNPP will release five MyPlate, MyWins animated videos to the new Make Small Changes webpage. These short, animated videos demonstrate simple changes Americans can make to their typical meals to decrease sodium, saturated fat, and added sugars. Each video has a different theme including breakfast, lunch, dinner, snacks, and beverages.

“Making a small change, for example, switching from two slices of pepperoni pizza for lunch to one slice of veggie pizza, a salad, and an apple decreases sodium and saturated fat intake, while adding items from other food groups,” said Angie Tagtow, Executive Directors of USDA’s Center for Nutrition Policy and Promotion. “The videos demonstrate to Americans that small, healthy changes, or switches, during meal and snack times can add up over time and improve your eating style.”

To supplement these videos, there are new, meal-specific webpages with nutrition information, more examples of small ways to improve typical meals, and five new MyPlate, MyWins tip sheets. The tip sheets provide suggestions for making healthier choices in typical dining environments: potlucks and parties, coffee shops, buffets, Italian restaurants, and Asian cuisine takeout. All of these resources can help consumers utilize real solutions in their typical day to achieve nutrition goals and maintain a healthy eating style now and into the future.

SuperTracker New Year’s Challenge and More Resources

On January 2, 2017, SuperTracker will kick off a public New Year’s Challenge that encourages participants to start slowly and develop a healthy eating style over time. Over five weeks, participants will be challenged to incorporate the five MyPlate food groups – fruits, vegetables, grains, protein foods, and dairy – into each day. To officially join the challenge and receive encouraging messages along the way, individuals will need to create a free SuperTracker account.

The MyPlate, MyWins landing page has many additional resources to assist Americans in modifying their meals in order to maintain healthier eating habits throughout their lives. The Stories from Families and Individuals page includes videos from relatable families about their healthy eating solutions and testimonials from the MyPlate staff. There also are ways to get involved for partners, professionals, and consumers. Additionally, CNPP encourages consumers to share their real solutions and wins via Twitter and Facebook using #MyPlateMyWins.

Please visit MyPlate, MyWins to learn more about achieving real solutions and celebrating wins in the New Year.

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California to receive nearly $22 million in conservation partnership funding

The USDA has  announced that 88 high-impact projects across the U.S. will receive nearly a quarter billion dollars in federal funding as part of the USDA’s Regional Conservation Partnership Program (RCPP). In addition, partners have proposed to contribute up to an additional $500 million to improve the nation’s water quality, combat drought, enhance soil health, support wildlife habitat and protect agricultural viability.

Four projects in California have been named as recipients. The USDA investment here will reach nearly $22 million, with matching funds exceeding $50 million. The projects are as follows:

  1. Black Rascal Creek Project – The USDA will invest $10 million for flood protection in Merced County, including the city of Merced and surrounding prime agricultural lands that have seen frequent and severe flooding. Matching funds are more than $25 million.
  2. Livestock in Harmony with SageGrouse – The states of California and Nevada are working together on this project to conserve key sage-grouse habitat. The USDA will provide $8 million and matching funds are more than $20 million.
  3.  San Mateo Coast Farmland, Water and Wildlife – Integration of land protection and stewardship strategies for natural resource conservation on agricultural lands. The USDA will provide nearly $3.5 million more more than $5.5 million in matching funds.
  4. San Diego County Partners Agricultural Sustainability – Nearly $475,000 will come from the USDA for improved irrigation efficiency on 120 agricultural properties. Matching funds are nearly $725,000.

By 2018, the USDA’s Natural Resources Conservation Service and its partners, including Indian tribes, nonprofit organizations, state and local governments, private industry, water districts, universities and many others, will have invested at least $2.4 billion through RCPP, which was created by the 2014 Farm Bill.

Link to USDA News Release

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California leads nation in direct food sales

Local food infographic

Link to full USDA report

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Secretary Ross to appear at 2017 Rose Parade festivities to promote California Grown flowers

CDFA Secretary Karen Ross

CDFA Secretary Karen Ross

As part of the upcoming Rose Parade festivities, CDFA Secretary Karen Ross will once again join the Buy California Marketing Agreement (BCMA) and the California Cut Flower Commission (CCFC) on December 31 to recognize Cal Poly campuses at San Luis Obispo and Pomona as well as FTD Inc. for their commitment to California’s flower farmers. Secretary Ross will also bestow a certification of “California Grown” on Rose Parade floats.

“I’m excited to once again be honoring our Cal Poly students for their hard work and commitment to building a California Grown Certified float for this year’s Tournament of Roses Parade,” said Secretary Ross. “And it’s great to have FTD join in this important effort this year by decorating the VIP entries, including the parade’s Grand Marshal vehicle, with California Grown flowers.”

The California Grown Certification recognizes parade floats and VIP vehicles built with a minimum of 85 percent of cut flowers and greens from the Golden State.

The float to be certified from Cal Poly is called ‘Soaring Stories.’

“We are proud to be certified California Grown again this year,” said Cal Poly San Luis Obispo President Jeff Armstrong. “Our universities are dedicated to educating the next generation of farmers and ranchers in California, so it’s only natural that we are committed to supporting the hard-working flower farmers in California today, many of whom are alumni.”

The California flower industry has a $12.2 billion annual impact on the state’s economy. California’s flower farmers represent over 4,500 jobs and contribute $1.7 million to California’s economy every day.

Link to Blog Post from California Cut Flower Commission

 

 

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Santa’s reindeer cleared for entry into California by State Veterinarian

Santa and crew

California State Veterinarian Dr. Annette Jones has granted a 24-hour permit clearing all brand inspection and health requirements for nine reindeer scheduled to visit California on the evening of December 24 and in the early morning hours of December 25.

The permit application was filed in person by a rotund, jolly man with a red suit, a white beard, and a pocketful of candy canes to share with CDFA staff. The signature on the paperwork reads “K. Kringle.”

Brand inspections and health requirements help veterinarians prevent the spread of animal disease. The law also mandates that all animals entering California be individually identified. The nine reindeer named on the permit are: Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donder, Blitzen and Rudolph.

The permit was granted with two conditions: the nine reindeer may not co-mingle with other reindeer in the State of California, and the visiting reindeer may not be used for breeding purposes while in the state. They are, however, invited to partake of the Golden State’s famous and varied agricultural bounty if they need to refuel.

“We consider it an honor to issue this permit to Mr. Kringle and do our part to ensure another successful trip,” said CDFA Secretary Karen Ross. “We wish him safe travels and plenty of milk and cookies as he and his reindeer make deliveries to the good children of California.”

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Video – CDFA and LA County team with California Conservation Corps in Medfly program

As CDFA continues its work to eradicate a Mediterranean fruit fly (Medfly) infestation in Los Angeles County, in cooperation with the the county agricultural commissioner’s office, the agencies are teaming up with the California Conservation Corps (CCC) for assistance with a project in neighborhoods near Panorama City. About 150 CCC members joined the effort this week.

 

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Secretary Ross congratulates CDFA’s John Lee on his retirement – public service career spanned five decades

CDFA Secretary Karen presents Milk Pooling Branch Chief John Lee with a congratulatory proclamation of his upcoming retirement. Lee's last day will be December 30 - capping a 42-year career in state service.

CDFA Secretary Karen Ross presents Milk Pooling Branch Chief John Lee with a congratulatory proclamation of his upcoming retirement. Lee’s last day will be December 30 – capping a 42-year career in state service that began in 1974. 

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Give the gift of agricultural education with a CalAgPlate!

The CalAgPlate is a great gift for your family and friends. Nothing says “California Agriculture” better than a stylish license plate that supports agricultural educational and leadership within our great state!

California Agriculture Plate

In April 2013, the first CalAgPlates were issued by the DMV — establishing the California Agriculture Special Interest License Plate. The issuance of the plates was approximately a three year effort that first began in 2010.  As a result of the efforts of many student volunteers and agricultural organizations this was made possible.

Annual revenue generated from the original purchase and renewal of CalAgPlates helps to support the CalAgPlate Grant Program. This grant program is anticipated to make more than $225,000 available on an annual basis to support agricultural education in California.

Help support agricultural education and CalAgPlate program by purchasing a Special Interest License Plate here.

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CDFA spirit of giving on display throughout agency

Each year CDFA offices around California participate in charitable drives for a variety of causes, centered around holiday displays in common areas. This week Secretary Karen Ross paid her traditional visit to locations in the Sacramento-area to wish employees happy holidays and learn more about 2016’s season of giving.

 

Secretary Ross with the giving display at CDFA's Center for Analytical Chemistry

Secretary Ross with the giving display at CDFA’s Plant Pest Diagnostics Laboratory

Secretary Ross with employees of CDFA's Fairs Division as well as the Auditing Office and the Pierce's Disease Program.

Employees at CDFA’s Fairs Division as well as the Auditing Office and the Pierce’s Disease Program.

 

 

 

 

 

 

 

 

Employees of the Division of Animal Health and Food Safety Services offer some holiday cheer.

Employees of the Division of Animal Health and Food Safety Services offer some holiday cheer.

 

Employees of CDFA's Office of Administrative Services in front of the holiday tree on the first floor of the CDFA headquarters building.

Employees of CDFA’s Office of Administrative Services in front of the holiday tree on the first floor of the CDFA headquarters building.

 

 

 

 

 

 

 

 

 

There were plenty of holiday hugs!

There were plenty of holiday hugs!

Members of the IT and Executive staffs participated, as well.

Members of the IT and Executive staffs participated in the holiday drive, as well.

 

Secretary Ross visits the Division of Measurement Standards

Secretary Ross visits the Division of Measurement Standards

Goofy keeping spirits bright in the Animal Health Branch.

Goofy keeping spirits bright in the Animal Health Branch.

 

 

 

 

 

 

 

 

 

Members of the team in the Division of Plant Health and Pest Prevention Services

Members of the team in the Division of Plant Health and Pest Prevention Services

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An edible solution to extend produce’s shelf life – from the New York Times

Longer lasting bananans.

Longer lasting bananas

By Stephanie Strom

What if a Florida tomato could be left on the vine long enough to turn red and fully develop its flavor — and still be ripe and juicy when it arrived at a grocery store in New York days later?

That is precisely the promise of a start-up here in Southern California, Apeel Sciences, that aims to make obsolete the gas, wax and other tricks growers use to keep fruits and vegetables fresh over time.

Using leaves, stems, banana peels and other fresh plant materials left behind after fruits and vegetables are picked or processed, Apeel has developed a method for creating imperceptible, edible barriers that the company says can extend the life of produce like green beans and berries by as much as five times. Apeel can even deliver a day-of-the-week bunch of bananas, each ripening on a different day.

An Apeel product already has been used to stretch the shelf life of cassava in Africa.

“It takes 30 days to get blueberries grown in Chile to market in the United States, which means they have to be picked before they’re ripe and shipped under heavy refrigeration,” said James Rogers, the founder and chief executive of Apeel. “We can change that.”

If the product performs as advertised, it could bring sweeping changes to the produce industry and grocery aisles. It could reduce food waste and the use of pesticides and increase the varieties of fruits and vegetables available.

If the product performs as advertised, it could bring sweeping changes to the produce industry and grocery aisles. It could reduce food waste and the use of pesticides and increase the varieties of fruits and vegetables available.

But the company’s product is still largely untested at a commercial level, and it faces several potential hurdles beyond effectiveness. Consumers may be wary of a new coating on fresh food, for example, and growers may decide it adds too much cost.

“The socioeconomic factors are as important as these technologies themselves,” said Christopher B. Watkins, a professor at the College of Agriculture and Life Sciences at Cornell University.

Americans have greater access than ever to a wide variety of fruits and vegetables year-round. That abundance can come at the expense of taste, as plants are chosen for their ability to withstand time and transportation, not necessarily for their flavor. And yet an enormous amount of what’s produced still rots before it can be shipped.

Another effort to alter that trade-off is SmartFresh, a product developed with Professor Watkins’s research that keeps apples from ripening too quickly in storage.

Apeel’s products, sold under the brand names Edipeel and Invisipeel, take plant materials and extract all liquids from them to produce tiny pellets. The company then uses molecules from those pellets to control the rate of water and gases that go in and out of produce, thus slowing down the rate of decay.

The version of Apeel for avocados, for example, creates a barrier that effectively fools anthracnose, a fungus that exploits tiny cracks that develop in the fruit’s skin when it begins to shrivel. Anthracnose extends a little leg through those cracks and into the fruit itself, creating the ugly brown spots that are such a nasty surprise when an avocado is opened.

Edipeel can stave off anthracnose by up to 30 days longer than existing techniques for combating the fungus. “It basically sees a different molecule than it’s used to seeing and moves on,” Mr. Rogers said.

Invisipeel can be applied while crops are still in the field. Edipeel can be applied after a harvest; crops can be coated while on a conveyor belt or dipped in the solution.

So far, the products are derived primarily from the remains of produce that has been certified organic, like grape skins left over from wine production and stems left behind after broccoli is harvested. They can be easily washed away with water.

The Food and Drug Administration has approved Edipeel as “generally recognized as safe,” a status that means a product is safe to eat and good for sale.

Some big venture capital firms are now placing bets on Apeel. Andreessen Horowitz and DBL Partners recently led a round of $33 million investment in the company that was announced Tuesday. It has raised $40 million in total.

Apeel has just begun sales of its products and said it was starting negotiations with produce companies that together account for some $6 billion in sales, according to a presentation made to potential investors.

Vijay Pande, who leads Andreessen Horowitz’s $200 million bio fund, said Apeel’s appeal was the many different issues it could tackle, from reducing a company’s carbon footprint to increasing the diversity of fruits and vegetables available.

“There are one or two first markets to go after and demonstrate impact, but where you go from there with this company is extremely broad,” Mr. Pande said.

He said Apeel could, for instance, increase yields by reducing losses at the harvest level, which would translate into lower prices for consumers. It could reduce agriculture’s environmental impact by allowing growers to ship products with an Edipeel barrier at higher temperatures. And before harvest, an Edipeel barrier could repel pests and fungi and thus reduce the use of pesticides.

And then there is the impact on wasted food.

“The answer to feeding the growing world population isn’t just to grow more food, it’s to preserve more of what we already grow and make optimal use of the resources we already have,” said Ira Ehrenpreis, a managing partner at DBL.

Apeel came into being when Mr. Rogers was a doctoral student in materials science at the University of California, Santa Barbara. He began to wonder whether the same processes he was studying to develop coatings that could be used to produce inexpensive plastic solar cells might also be applied to extend the life of produce.

He then drafted Jenny Du, a fellow grad student who had studied the synthesis and application of inorganic nanostructured films among other things, and the two of them began working in his garage to develop Edipeel.

In 2012, the concept won $10,000 in the UCSB New Venture Competition, and then Mr. Rogers received a $100,000 award from the Bill and Melinda Gates Foundation, which was interested in how the idea might help small farmers in Africa.

The foundation has used the product on the cassava root, an important source of calories in the African diet and thus is grown widely by small farmers there. Cassava root also can be processed into starch for use in commercial food preparation.

Once plucked from the ground, however, the roots deteriorate rapidly, making it virtually impossible for small farmers to exploit the crop commercially.

“If not consumed or processed in 24 to 48 hours, you lose significant amounts,” said Rob Horsch, who leads the agricultural research and development team at the Gates Foundation. “That makes it hard to generate any income from what’s produced, and a lot of it goes to waste.”

Edipeel more than doubled the shelf life of cassava, helping the root retain starch long enough to get it to a processing plant. According to an analysis by Apeel, use of its Edipeel product will create $1 billion in the market value of cassava in Nigeria alone.

“Farmers who used the product during trials in Africa are now clamoring for it,” Mr. Rogers said.

Edipeel is also being tested by Jay Ruskey, the proprietor of Good Land Organics in Goleta, Calif.

Mr. Ruskey grows finger limes, which produce a citrus “caviar” prized by chefs and bartenders. The limes, which look rather like gherkins, are good for two weeks at the most, making broad distribution almost impossible.

“Most people do not understand how much is applied to fruits and vegetables to keep them looking good — there’s a lot of wax out there,” Mr. Ruskey said. “It’s gotten to the point that if you have iced tea with us, we no longer give you a lemon slice because of the wax on it.”

The barrier Apeel has created for Good Land almost doubles the viability of the limes at this point, and Mr. Ruskey is now testing the application process and shelf life in the market.

“So far,” he said, “it looks very promising.”

Link to article 

 

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