Planting Seeds - Food & Farming News from CDFA

For those thinking about farming – a new website helps the dream become a reality (start2farm.gov)

University Ag Extension Office web site

When I first began farming, the best advice I received came from my neighbors and the local University Ag Extension Office.  The time honored tradition of trial and error was really my business partner in the field.  I learned that networking, mentorship and agricultural education were key resources within agricultural community.

As the largest farm state, California has a variety of programs and resources available to assist the next generation of farmers and ranchers. From the Agriculture and Land Based Training Association (ALBA) to California FarmLink  and the Farmer-Veteran Coalition to my own Farm Academy  – California has a strong network to help assist those individuals interested in farming.

On the national level, the USDA is helping as well. A new website www.Start2Farm.gov is a partnership between the USDA’s National Agricultural Library and the American Farm Bureau Federation to connect beginning farmers and ranchers with available resources and programs. This website is a valuable tool to assist with the great interest in farming we are seeing across the state and nation.

USDA Secretary Vilsack has indicated that we need 100,000 new farmers to meet growing demand domestically and abroad. The more we can encourage and support those individuals interested in providing food for our tables the closer we can get to this national goal.

Posted in Agricultural Education, State Board of Food and Agriculture, Succession Planning | 1 Comment

Farmers give cows texting collars

http://www.telegraph.co.uk/earth/agriculture/farming/9091611/Farmers-give-cows-texting-collars.html

By , Consumer Affairs Editor

Using the same 3D motion sensors found in Wii computer game consoles, the   ‘intelligent’ collars pick up subtle changes in the cows’ movements and   behaviour.

The collars then send a text message to the farmer’s phone or computer using   the wireless 3G network.

The technology is saving farmers dozens of man-hours a week that would   otherwise be spent closely monitoring each cow. It also saves them hundreds   of pounds in vets’ bills by allowing them to deal with cows’ illnesses   before they get serious.

Emma Vance, who runs a farm with her parents in Wigtownshire in South-West   Scotland, has fitted 80 of the £75 collars on her herd of 150 Holstein cows.

“It is like having an extra member of staff 24-7,” said Ms Vance, who has been   using the collars for around six months.

Accurate measurement of when a cow is on heat can vastly increase the   pregnancy rates – and therefore profitability – of a herd.

Ms Vance said: “For every day that a cow is not pregnant, it costs the farmer   £5. These collars mean that you don’t miss a pregnancy window.”

Computer chips in the collars contain an algorithm of the behaviour of   thousands of cows, against which the wearer’s movements are benchmarked.

The devices have been jointly developed by The University of Strathclyde,   supermarket William Morrisons, and the Scottish Agricultural College, as   well as agricultural and technology groups NMR, Harbro, Well Cow and   Embedded Technology Solutions.

The Government-backed Technology Strategy Board has given a grant towards the   £1.4 million project to develop the technology.

David Evans, head of agriculture at Morrisons, said: “The future of farming is   extremely important to us as a business, as is animal welfare. This   technology can help secure it be allowing farmers to monitor the health   conditions of individual cows far more easily and accurately.”

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CDFA bug lab on live TV!

"Produce Man" with large bug on his headhttp://gooddaysacramento.cbslocal.com/video/6765910-michael-marks-sacramento-plant-pests/

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Social media meets farming in Know a California Farmer seminar series

A man in a field sits at a computer workstationThe California Agricultural Communications Coalition, made up of more than 200 commodity organizations across California, is committed to providing learning opportunities about social media  for farmers and ranchers.

The coalition founded a web site, http://www.knowacaliforniafarmer.com, that serves as a platform for these efforts, and also offers training seminars on reaching consumers through sites like Facebook and Twitter, utilizing tools such as blogs, videos and photographs.

Consumers are becoming more and more interested in the origins of their food. This program is designed to help producers be responsive to that.

Those interested in these sessions may RSVP to Sharlene Garcia, sharlene.garcia@adfarmonline.com. Space is limited to 25 attendees per session. Upcoming dates and locations are listed below:

Santa Rosa – February 28, Courtyard by Marriott

San Luis Obispo – March 1, Courtyard by Marriott

Lodi – March 26, Hampton Inn & Suites

Temecula – March 29, South Coast Winery Resort

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Communicating to the Consumer in a Changing Marketplace

Supermarket Ad

California Grown Supermarket Advertisement

 Turmoil in the retail marketplace and new technology are opening opportunities for California food and agriculture.  The turmoil shows in the increasingly competitive retail and food service marketplace, which is changing the way, where and how people buy food.  The technology impact is clear in the consumer’s growing use of the internet.

As retailers and food service operators strive to catch up with the consumer and begin to take steps to use technology to promote their products to consumers, they are creating an entirely new communications network.  An important characteristic of this is that the information on the network flows two ways – promotions go out to the consumer and consumers can express their needs and frustrations back.  At first blush, this may not sound like something that’s of potential value or even interest to California food and agriculture producers, but read a little more before you make that decision.

California’s food and agricultural producers should ask three questions to begin to find out if there’s potential value for them in the changing consumer marketplace

1. Do farmers and ranchers know which consumers are the “heavy users” of their product?  Chances are that these users represent less than 20% of all the households that are buying the product, but account for more than 80% of the sales and probably a larger percentage of profit.

2. Do food and agricultural producers have a good understanding of what the “heavy using” households are looking for from their product and what has been their experience with it?  This is important since it’s these shoppers who are the ones most likely to purchase more of California food and agricultural products and who best understand what, beyond price, would encourage them to do that.

3. How much more effective would market and promotion dollars be by companies if they were focused on consumers who are in the “bull’s eye” of California’s target market?  Reducing the waste in distribution alone would boost efficiency and beyond that there’s an opportunity to build relationships and convert some into “raving fans” for marketed products.

If these questions catch the attention of California’s food and agricultural producers the good news is that they will soon be able to get the answers to them and other questions important in defining future success.  Farmers and ranchers need to get involved and help lead efforts to generate commercial value from new digital communications between retailers and consumers.

Food retailers are becoming more receptive since it will not be long before traditional marketing vehicles like the printed circular play a much smaller role in merchandising and marketing, and they’ll need more information to effectively use the new communications media.  Farmers and ranchers have the opportunity; if they begin now, to not only promote products more effectively, but to become part of a powerful low cost dialog that can guide businesses to greater success.  Why wouldn’t farmers and ranchers, manufacture and producers, want to begin to learn more?

If they do, a good way to do it is to visit Brick Meets Click, www.brickmeetsclick.com; an online community that hosts thought leading discussion on the future of shopping.  Here farmers and ranchers will learn what’s happening across all types of shopping and be able to focus on important changes taking place in the food segment.  It’s open to all and there’s no cost to listen and even to contribute to the discussion.

Bill Bishop is chair of Willard Bishop Consulting and Chief Architect of “Brick Meets Click.” He is a founding panelist in Food Foresight, a trends intelligence collaboration between Nuffer, Smith, Tucker Inc. and the California Institute of Food and Agricultural Research at UC Davis. Bill was a guest speaker at the February 7th California State Board of Food and Agriculture meeting focusing on consumer expectations in the marketplace.

Posted in Agricultural Marketing, Food Access | Tagged , , | 1 Comment

Equine Herpes Virus quarantines lifted in Orange and Riverside counties

http://www.cdfa.ca.gov/ahfss/animal_health/equine_herpes_virus.html

February 14, 2012: Riverside AND Orange County Facilities released from Quarantine.

There are no facilities in California under quarantine for EHV-1.

Recommendations for Participants at Horse Events

CDFA Animal Health Officials continually monitor the Equine Herpes Virus-1 situation. Currently, CDFA is not aware of any EHV-1 cases.  Based on the current status of the EHV-1 situation, CDFA has not made any recommendations for the cancellation of any equine events.  Horse owners traveling to an equine event are reminded that there is always risk when horses of unknown health status are commingled at one location for a show or competition.  CDFA strongly recommends horse owners practice proper biosecurity when traveling to or stalled at an equine event.  Consistent basic biosecurity practices play an important role in reducing risk of exposure to all contagious equine diseases when attending an event.  The following basic biosecurity measures should be followed at horse events to decrease potential disease spread:

·        Limit horse-to-horse contact.

·        Limit horse-to-human- to- horse contact.

·        Avoid use of communal water sources

·        Avoid sharing of equipment unless thoroughly cleaned and disinfected between uses.

·        Monitor your horse for clinical signs of disease and report any temperature over 102F to a veterinarian.

Posted in Animal Welfare | Tagged , , | Leave a comment

Secretary Ross Opinion Piece Praises Work of Food and Ag Board President Craig McNamara to Train New Farmers – McNamara Receives Irvine Foundation Leadership Award

California State Board of Food and Agriculture President Craig McNamara has been named as a recipient of the 2012 James Irvine Foundation Leadership Award. More information about the award program may be found here.

To recognize McNamara’s leadership in programs training new farmers, CDFA Secretary Karen Ross authored an opinion piece in the Sacramento Bee:


Viewpoints: How California can nurture next generation of farmers

Special to The Bee

PUBLISHED SUNDAY, FEB. 12, 2012

California has long been known for its flourishing agricultural sector. From small, niche farms to large-scale operations, our state’s farms have been critical in creating jobs and safe, locally grown food for our tables.

But we cannot take for granted this rich history – or our farmers. While California farms provide more than half of America’s fresh food, the average age of Golden State farmers is approaching 60, with nearly 20 percent older than 70. Worrisomely, recent analysis indicates that relatively few heirs are willing to take over their relatives’ farms.

These trends help explain why California, together with other agricultural states, risks a major sell-off of farmland over the next few years. America has been losing more than an acre of farmland with every passing minute according to American Farmland Trust, while agricultural economist David Kohl estimates that 70 percent of U.S. farmland will change hands by 2025.

Considering these projections, it’s clear that we need to double down on our efforts to preserve California’s agricultural sector, supporting all of its productive members.

At stake are rural jobs, a guaranteed homegrown supply of affordable food and much more. Healthy farmland offers wildlife habitat and helps filter impurities from our air and water. The more of this land that we lose to development, the faster our natural environment will decline.

At the same time, maintaining a diverse agricultural system, with varied farm sizes, production methods and crops, can help us weather threats such as plant diseases, global climate change, and fluctuations in world markets and food prices.

These are just some of the reasons why U.S. Department of Agriculture Secretary Tom Vilsack says we need 100,000 new American farmers. Maintaining our supply of land stewards is just as important as preserving our ranks of new police officers and teachers.

One promising model addressing this challenge is the California Farm Academy, a program of the Center for Land-Based Learning and the brainchild of its founder, Craig McNamara. Craig is also president of the California State Board of Food and Agriculture and someone I’ve been fortunate to work with on numerous issues, including efforts to encourage more Californians to go into farming.

Beginning Thursday in Solano County – and funded partly by U.S. Farm Bill dollars through the California Department of Food and Agriculture – the academy will provide hands-on classes and well-tailored training to the mostly young, diverse set of new land stewards we need to step in for retiring farmers.

Take, for example, new academy members such as Vonita Murray, 36, a disabled Gulf War veteran and mother of a 7-year-old daughter. She grows fruit and flowers on four leased acres in Yolo County, where she is also building a running track and yoga studio to attract local visitors.

Or Ophelia Wilson, 45, and Darlean Ellis, 53, sisters who work in county government in Sacramento and plan second careers as farmers. Besides growing crops, they intend to invite urban youths to their land for educational programs, job training, and a taste of rural peace and quiet.

More than 40 percent of the academy’s class of 2012 is under 30 years old. Nearly 60 percent are women, and a quarter are minorities. Most of them plan to farm plots of less than 10 acres.

It is especially encouraging that two members of the new Farm Academy class are military veterans. I’m hopeful that many of the tens of thousands of veterans returning this year from Iraq and Afghanistan can help rebuild and preserve our rural communities, while also building new careers on the land.

The academy will provide its own new recruits with evening and weekend classes, taught by experienced farmers, college faculty, lenders and government conservation officials. Graduates will be able to lease up to half an acre of land at affordable rates, as farm “incubators,” while receiving continuing education and mentoring. When the graduates are ready, the academy will also help qualified students find land of their own.

Americans today have better diets and cleaner air than by far most of the rest of the world. But to preserve that standard of living, we need to maintain our diverse and vibrant array of farms. Among other things, that means planting the seeds today for more Farm Academies throughout America.

© Copyright The Sacramento Bee. All rights reserved.

Posted in AG Vision, Agricultural Education, Community-based Food System, Food Access, State Board of Food and Agriculture, Succession Planning, Trade, Uncategorized | 2 Comments

Robust testing for BSE (Mad Cow Disease) in California and U.S.

There was some confusion this week about bovine spongeform encephalopathy (BSE), or, as it’s commonly known, mad cow disease. Humans who are exposed to it by eating infected animal tissues–the only way it can be contracted–develop a disease called Variant Creutzfeldt-Jakob Disease (VCJD), which is frequently confused with Creutzfeldt-Jakob Disease (CJD), a neurological illness that is not associated with VCJD.

California and the United States have a robust surveillance system in place for BSE. In 2011, the California Animal Health and Food Safety Laboratory at UC Davis tested about 8,000 animals from seven western states, with the vast majority coming from California.  Nationwide, about 70,000 tests have occurred since 2009. None were positive for BSE. Just three Americans are known to have contracted VCJD, and none of those cases came from consumption of U.S. beef.

To address confusion about suspected CJD in two residents of Marin County,  the health department there issued the following statement:

San Rafael, CA – Marin County Public Health is investigating reports of suspected cases of Creutzfeldt-Jakob Disease (CJD) involving two adults in Marin County. At this time, we have excluded variant CJD (the type related to Mad Cow Disease) as the cause of CJD in one of the two cases based upon the information available to us. This conclusion is based upon test results at a national reference laboratory. Furthermore, we have no evidence that suggests a causal link age between the suspect cases nor is there any evidence to suggest a risk in food supply.

We want to emphasize that CJD is extremely rare affecting approximately 1 adult in a million, or between 279 and 352 cases each year in the U.S. , according to the Centers for Disease Control and Prevention. Virtually all of these cases are “classic” CJD and unrelated to Bovine Spongiform Encephalopathy (BSE, also known as “Mad Cow Disease”). The type of CJD related to BSE, known as “variant” CJD has only been reported in 3 cases in the United States.

Furthermore, there is no evidence to suggest that classic CJD is contagious between humans, including close contacts. “This is an ongoing investigation entailing the collection of medical records, laboratory results as well as expert consultation,” said Craig Lindquist, MD, PhD, Interim Public Health Officer for Marin County. “While our  investigation of both of these reported cases continues, we want to emphasize that we have no evidence of any environmental or public health risk in Marin County. The Department will continue its investigations of both cases and will update the public as the information becomes available,” said Lindquist.

Contact the Marin County Department of Public Health with any questions at (415) 473-4163. For more information on CJD, http://www.cdc.gov/ncidod/dvrd/cjd/

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USDA – Farm exports hit record levels


Statement from Agriculture Secretary Vilsack on Record U.S. Farm Exports for Calendar Year 2011

WASHINGTON, Feb. 10, 2012 –Agriculture Secretary Tom Vilsack made the following statement regarding data released today showing U.S. farm exports reached a record $136.3 billion in calendar year 2011:

“The data released today by USDA represents a record-breaking calendar year for farm exports, demonstrating—once again—that American agriculture remains a bright spot in our nation’s economy. We saw a rise in both the value and volume of U.S. agricultural exports worldwide in 2011, as international sales rose $20.5 billion over the previous record set in calendar year 2010. Total agricultural exports for calendar year 2011 were a robust $136.3 billion.

“These figures indicate how demand for the American brand of agriculture continues to soar worldwide, supporting good jobs for Americans across a variety of industries such as transportation, renewable energy, manufacturing, food services, and on-farm employment. During the past three years, the U.S. farm sector has continued to support and create jobs on a consistent basis, strengthening an American economy that’s built to last. Every $1 billion in agricultural exports supports 8,400 American jobs, meaning that U.S. farm exports helped support more than 1 million U.S. jobs in 2011.

“And that gets to the innovation of our American farmers, ranchers and growers. American agriculture continues to apply the latest in technology and achieve a nearly unparalleled level of productivity. In fact, U.S. agriculture is the second-most productive sector of our economy in the past few decades outside of information technology.

“Exports of almost all major U.S. commodities rose in calendar year 201l, helping us to reach President Obama’s goal of doubling all U.S. exports by the end of 2014. Grains were the biggest contributor to the overall record, reaching an all-time high of $37.7 billion, a $9.2 billion increase over 2010. Cotton experienced the biggest year-to-year increase, up 44 percent from 2010, reaching a record $8.5 billion. Dairy and pork exports also set records in 2011, reaching $4.8 billion and $6 billion respectively.

“Another success story is U.S. beef exports. Last year, the United States exported an all-time high of $5.4 billion worth of beef and beef products, surpassing the previous record by more than $1.6 billion. The volume of shipments also surpassed the 2003 levels, the last year before a detection of bovine spongiform encephalopathy (BSE) in Washington State disrupted U.S. trade. The return to pre-2003 levels marks an important milestone in USDA’s steadfast efforts to open and expand international markets. Despite this progress, restrictions continue to constrain exports to many of our key markets and we remain fully committed to breaking down those trade barriers.

“There was more good news for U.S. beef exporters when United Arab Emirates (UAE) officials issued a decree on Jan. 24, 2012 liberalizing imports of U.S. beef by eliminating age restrictions. The expansion of U.S. beef access to UAE—one of the largest markets for U.S. beef in the Middle East—underscores the tenacity of the Obama Administration to improve our trade relationships, expand export opportunities and strengthen an American economy that’s built to last.”

The latest export data is available via the Global Agricultural Trade System at http://www.fas.usda.gov/data.asp

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Kitchen grease thieves in action

This is video of inedible kitchen grease thieves in action recently in the Sacramento area. There has been a lot of interest in this issue, and CDFA is continuing its program teaming up with law enforcement to try to catch the crooks in the act. Please watch the video to its conclusion.

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