Category Archives: Agricultural Marketing

2019 in Review: Promoting and Marketing California’s Agricultural Bounty

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A California Farm will Likely Contribute to Your Family Thanksgiving – from the California Farm Water Coalition

One of the many things Californians have to be grateful for this Thanksgiving is that we live in a state that produces an abundance of fresh food that not only feeds but nourishes, our families. At a recent Public Policy … Continue reading

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New vegetable variety caulilini on market – from the Salinas Californian

By Kate Cimini Salinas-based company Mann Packing has introduced a new vegetable to the U.S. market, debuting a 10-ounce packet of caulilini florets in Chicago, at the United Fresh Produce Association’s 2019 Convention & Expo . Previously only sold wholesale to … Continue reading

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Best of Show: California’s finest wine, beer, cheese and olive oil recognized at State Capitol

It’s fair season! With the State Fair coming up July 12-28, judges have been busy tasting and testing some of California’s finest agricultural products for the coveted annual “Best of Show” awards. CDFA Undersecretary Jenny Lester Moffitt joined in the festivities on the … Continue reading

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Almond Festival! Flavor, fun and innovation on the State Capitol’s west steps

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CDFA official heads National Egg Regulatory Officials (NERO) organization

CDFA Egg Safety and Quality Manager Tony Herrera has been elected president of the National Egg Regulatory Officials organization (NERO). This is his second time serving as president of NERO. Herrera’s responsibilities at CDFA include planning, directing, managing and overseeing … Continue reading

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Apple Hill – the season is upon us

With Fall now in full swing, Californians are again starting to turn their attention to El Dorado County’s Apple Hill, which is in the midst of its 2018 production season. Here’s an encore presentation on Apple Hill’s draw as a agritourism destination, … Continue reading

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Meet the new apple boss: Gala – from The New York Times

By Niraj Chokshi, The New York Times After more than a half-century as America’s most-grown apple, the Red Delicious is on track to be ousted this year by a sweet, juicy, young upstart: the Gala. That’s according to the U.S. … Continue reading

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Road Trip! “Scrumptious California Tour” shows foodies the salad bowl of the world

Get your foodie passport ready to tour scrumptious California veggie country! With over 970 thousand acres of harvested vegetables, melons, and strawberries, the just released USDA NASS Vegetables 2017 Summary places California at a whopping $7.85 billion in vegetable production – over … Continue reading

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A look back at Ag Day 2018

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