From a California Grown News Release
CA GROWN has unveiled a new digital destination—Experience California Agriculture—to spotlight the state’s diverse and dynamic agritourism offerings. From u-pick orchards and vineyard tours to farm stays and farm-to-table restaurants, the website serves as a gateway to authentic California farm-fresh food and farm experiences.
The newly launched platform offers interactive maps, regional guides, and curated directories for farm stands, farm stores, u-pick farms, family-friendly destinations, educational programs, and more. Designed for travelers, educators, and food lovers alike, the site emphasizes sustainability, accessibility, and the deep connection between California’s agricultural communities and those who want to experience them firsthand.
“California is more than the country’s leading agricultural state—it’s a living classroom and a place where food, family, and farming intersect in powerful ways,” said California Secretary of Agriculture Karen Ross. “This new website makes it easier than ever for people to connect with the people and places who grow our food and steward our land.”
Visitors can browse by region or category, explore detailed listings with real-time updates for everything from coastal farm tours to inland olive oil tastings. The site also features seasonal content, trip ideas, and tips for responsibly enjoying California’s working landscapes. CA GROWN partnered with MJR Creative Group of Fresno, CA to develop the site.
“Agritourism is how we bring the story of CA GROWN to life,” said Cherie Watte, Executive Director of the Buy California Marketing Agreement/CA GROWN. “This site is not just a tool for travel—it’s a way to build understanding and appreciation for the incredible diversity of crops, communities, and experiences found across the Golden State.”
The launch of Experience California Agriculture comes at a time when interest in local food, outdoor travel, and hands-on learning continues to grow. By bridging the gap between consumers and producers, the site helps ensure that the benefits of agritourism flow directly to California’s family farms and rural economies.
CA GROWN is an initiative of the California Department of Food and Agriculture, promoting the people and products behind California’s diverse agricultural bounty. Learn more at californiagrown.org.