Planting Seeds - Food & Farming News from CDFA

Measuring Their Worth: What “Weights and Measures” Mean to California

Logo of the CDFA Division of Measurement Standards“Every penny counts” may be an old quote, but it rings just as true today.  The average price of gasoline has shot up to over $4.00 per gallon again.  Plenty of people will do the math and maybe drive a little farther to get a good deal at the gas pump.  But what if the dispenser isn’t accurate or the premium gas you pumped is only regular (87) octane?  That could turn a good deal into a bad purchase.  How do you know you’re getting what you pay for?

Fortunately for Californians, there are some very efficient programs and people at the Department of Food and Agriculture’s Division of Measurement Standards (online at www.cdfa.ca.gov/dms/) to make this happen.  The men and women of weights and measures, both at the state and county levels, work mostly behind the scenes in such seamless fashion as to be virtually transparent.  In honor of this system that allows consumers to take for granted that they get what they pay for, Governor Brown has declared March 1-7 2012 as Weights and Measures Week in California.

It is not hyperbole to state that our system of weights and measures affects the lives of every Californian.  It is impossible to go through a day and not be affected by this oversight and protection.  Almost every purchase or sale we make centers on a product or service measured by length, volume, weight, or count.  Imagine buying groceries and having to wonder if the scale is accurate or if the statement on a package is correct.  In California, dedicated officials are there to ensure fairness in commercial transactions between buyer and seller, instilling confidence in the marketplace.

It is estimated that $500 billion annually in goods and services throughout California involve a transaction that includes some form of measurement regulated by weights and measures officials.  Without their vigilant oversight, a mere one percent shift would impact California by $5 billion – an amount equal to about $130 per Californian each year.

Yet, the protection offered by our 300 or so state and county weights and measures officials costs each resident only $1.25 a year. When every penny counts, that’s an excellent investment.

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Governor Brown Proclaims March 1-7 as Weights and Measures Week

http://www.cdfa.ca.gov/egov/Press_Releases/Press_Release.asp?PRnum=12-004

“In recognition of the vital role California’s Division of Measurement Standards and our County Sealers play in protecting consumers and businesses throughout the state, I recognize March 1-7, 2012 as Weights and Measures Week in California,” Governor Edmund G. Brown Jr. said in a letter announcing the designation.

Governor Brown’s recognition supports the California Department of Food and Agriculture’s (CDFA) Division of Measurement Standards and its partners, the county Sealers of Weights and Measures, as they celebrate National Weights and Measures Week.

Weights and measures inspectors play an essential role in our economic system by protecting buyers and sellers in virtually all sales of goods in the country.  Inspectors monitor routine transactions in commerce and keep pace with rapidly advancing technologies to ensure fairness in the marketplace.

“California’s 150-year history of regulating weights and measures goes back to
the Gold Rush,” said CDFA Secretary Karen Ross. “Our marketplace has evolved from measuring ounces of gold on the simplest of scales to evaluating intricate mechanical devices and highly sophisticated, software-based weighing and measuring systems. Regardless of the methods and machines, though, the goal remains the same: ensuring the accuracy of our transactions.”

Technological advancement has transformed the world of weights and measures.  Gasoline stations and supermarkets employ state-of-the-art weighing and measuring equipment. Railway cars and highway vehicles are weighed “in-motion.” Coal is weighed while moving rapidly across belt-conveyor scales. Weights and measures officials are also challenged with the development of performance specifications and laboratory testing of evolving fuel sources such as ethanol, biodiesel, biobutanol, and hydrogen. Regardless of the technology in place, inspectors are well-trained to secure accuracy and equity.

National Weights and Measures Week is declared by the National Conference on Weights and Measures (NCWM), which is a professional, nonprofit association of state and local weights and measures officials, manufacturers, retailers and consumers. In 1905, NCWM was formed to develop model standards for uniform enforcement from city to city and state to state. The organization has set the example for bringing stakeholders to the table to develop and amend national standards to keep pace with innovative advancements in the marketplace.

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News Release-Progress, new funding in fight against European Grapevine Moth

http://www.cdfa.ca.gov/egov/Press_Releases/Press_Release.asp?PRnum=12-003

SACRAMENTO,  February 28, 2012 – State and federal agricultural officials are lifting the European grapevine moth (EGVM) quarantine in Fresno, Mendocino, Merced and San Joaquin counties, and US Agriculture Secretary Tom Vilsack has announced $8 million in federal funding to continue the program’s progress.  Grower vigilance and local support have combined with regulatory oversight to achieve a substantial reduction in the area affected by the grapevine pest.”The announcement of funding from our federal partners at USDA is welcome news for California grape growers and their consumers,” said CDFA Secretary Karen Ross. “We have made significant progress toward reducing the quarantined areas with the help of residents, growers and local officials.  We have a lot of work still to do and the federal funding announced by USDA Secretary Vilsack ensures we can sustain our momentum toward eradicating the pest in the remaining counties.”

“This program is a model of how industry and government officials can coordinate detection, treatment and regulatory action to deal with a serious agriculture pest,” said USDA Deputy Undersecretary Rebecca Blue.  “The cooperating agencies and industry achievements to date encourage us all to complete the task of eradication of European grapevine moth in California.”

The lifting of the quarantines in the four counties will take effect March 8.  The quarantine continues in the original infested area encompassing portions of Napa, Sonoma and Solano counties.  More isolated infestations have also triggered smaller quarantines in Nevada, Santa Clara and Santa Cruz counties.

The areas that remain under quarantine have also been reduced by a change in the regulation that originally required the inclusion of a five-mile “buffer” around any site where the pest had been detected.  Continual monitoring of the infestations and assessment of the biology of the insect have led officials to reduce the buffer requirement to three miles.

Approximately 661,110 acres are being released from the quarantine. The remaining quarantine areas cover a total of approximately 1300 square miles, down from 2335.

Maps of the quarantine and related information may be found online at: http://www.cdfa.ca.gov/phpps/PE/InteriorExclusion/egvm_quarantine.html
-or- http://www.aphis.usda.gov/plant_health/plant_pest_info/eg_moth/index.shtml

The quarantines primarily affect farmers as well as those who harvest, transport and otherwise process or handle grapes and other crops. These growers and business people sign compliance agreements that indicate how crops, vehicles, equipment and related articles are to be handled and tracked during the quarantine.

Residents are also affected by the quarantine.  Agricultural officials generally work with residents to remove the grapes and flowers from their homegrown grapevines.  For those who prefer to harvest their grapes, the vines may be treated with the organic-approved pesticide Bt.
EGVM, or Lobesia botrana, is found in southern Asia, Japan, Europe, North Africa, Anatolia, the Caucasus and in South America. The pest primarily damages grapes, but has also been known to feed on other crops and plants.

The EGVM larvae, not the adult moths, are responsible for the damage to grapes. Larvae that emerge early in the spring feed on grape bud clusters or flowers and spin webbing around them before pupating inside the web or  under a rolled leaf.  If heavy flower damage occurs during this first generation, the affected flowers will fail to develop and yield will be reduced. Second-generation larvae enter the grapes to feed before pupating in the clusters or in leaves.  Larvae of the third generation – the most damaging – feed on multiple ripening grapes and expose them to further damage from fungal development and rot. These larvae overwinter as pupae in protected areas such as under bark, and emerge as adults the following spring.

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For those thinking about farming – a new website helps the dream become a reality (start2farm.gov)

University Ag Extension Office web site

When I first began farming, the best advice I received came from my neighbors and the local University Ag Extension Office.  The time honored tradition of trial and error was really my business partner in the field.  I learned that networking, mentorship and agricultural education were key resources within agricultural community.

As the largest farm state, California has a variety of programs and resources available to assist the next generation of farmers and ranchers. From the Agriculture and Land Based Training Association (ALBA) to California FarmLink  and the Farmer-Veteran Coalition to my own Farm Academy  – California has a strong network to help assist those individuals interested in farming.

On the national level, the USDA is helping as well. A new website www.Start2Farm.gov is a partnership between the USDA’s National Agricultural Library and the American Farm Bureau Federation to connect beginning farmers and ranchers with available resources and programs. This website is a valuable tool to assist with the great interest in farming we are seeing across the state and nation.

USDA Secretary Vilsack has indicated that we need 100,000 new farmers to meet growing demand domestically and abroad. The more we can encourage and support those individuals interested in providing food for our tables the closer we can get to this national goal.

Posted in Agricultural Education, State Board of Food and Agriculture, Succession Planning | 1 Comment

Farmers give cows texting collars

http://www.telegraph.co.uk/earth/agriculture/farming/9091611/Farmers-give-cows-texting-collars.html

By , Consumer Affairs Editor

Using the same 3D motion sensors found in Wii computer game consoles, the   ‘intelligent’ collars pick up subtle changes in the cows’ movements and   behaviour.

The collars then send a text message to the farmer’s phone or computer using   the wireless 3G network.

The technology is saving farmers dozens of man-hours a week that would   otherwise be spent closely monitoring each cow. It also saves them hundreds   of pounds in vets’ bills by allowing them to deal with cows’ illnesses   before they get serious.

Emma Vance, who runs a farm with her parents in Wigtownshire in South-West   Scotland, has fitted 80 of the £75 collars on her herd of 150 Holstein cows.

“It is like having an extra member of staff 24-7,” said Ms Vance, who has been   using the collars for around six months.

Accurate measurement of when a cow is on heat can vastly increase the   pregnancy rates – and therefore profitability – of a herd.

Ms Vance said: “For every day that a cow is not pregnant, it costs the farmer   £5. These collars mean that you don’t miss a pregnancy window.”

Computer chips in the collars contain an algorithm of the behaviour of   thousands of cows, against which the wearer’s movements are benchmarked.

The devices have been jointly developed by The University of Strathclyde,   supermarket William Morrisons, and the Scottish Agricultural College, as   well as agricultural and technology groups NMR, Harbro, Well Cow and   Embedded Technology Solutions.

The Government-backed Technology Strategy Board has given a grant towards the   £1.4 million project to develop the technology.

David Evans, head of agriculture at Morrisons, said: “The future of farming is   extremely important to us as a business, as is animal welfare. This   technology can help secure it be allowing farmers to monitor the health   conditions of individual cows far more easily and accurately.”

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CDFA bug lab on live TV!

"Produce Man" with large bug on his headhttp://gooddaysacramento.cbslocal.com/video/6765910-michael-marks-sacramento-plant-pests/

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Social media meets farming in Know a California Farmer seminar series

A man in a field sits at a computer workstationThe California Agricultural Communications Coalition, made up of more than 200 commodity organizations across California, is committed to providing learning opportunities about social media  for farmers and ranchers.

The coalition founded a web site, http://www.knowacaliforniafarmer.com, that serves as a platform for these efforts, and also offers training seminars on reaching consumers through sites like Facebook and Twitter, utilizing tools such as blogs, videos and photographs.

Consumers are becoming more and more interested in the origins of their food. This program is designed to help producers be responsive to that.

Those interested in these sessions may RSVP to Sharlene Garcia, sharlene.garcia@adfarmonline.com. Space is limited to 25 attendees per session. Upcoming dates and locations are listed below:

Santa Rosa – February 28, Courtyard by Marriott

San Luis Obispo – March 1, Courtyard by Marriott

Lodi – March 26, Hampton Inn & Suites

Temecula – March 29, South Coast Winery Resort

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Communicating to the Consumer in a Changing Marketplace

Supermarket Ad

California Grown Supermarket Advertisement

 Turmoil in the retail marketplace and new technology are opening opportunities for California food and agriculture.  The turmoil shows in the increasingly competitive retail and food service marketplace, which is changing the way, where and how people buy food.  The technology impact is clear in the consumer’s growing use of the internet.

As retailers and food service operators strive to catch up with the consumer and begin to take steps to use technology to promote their products to consumers, they are creating an entirely new communications network.  An important characteristic of this is that the information on the network flows two ways – promotions go out to the consumer and consumers can express their needs and frustrations back.  At first blush, this may not sound like something that’s of potential value or even interest to California food and agriculture producers, but read a little more before you make that decision.

California’s food and agricultural producers should ask three questions to begin to find out if there’s potential value for them in the changing consumer marketplace

1. Do farmers and ranchers know which consumers are the “heavy users” of their product?  Chances are that these users represent less than 20% of all the households that are buying the product, but account for more than 80% of the sales and probably a larger percentage of profit.

2. Do food and agricultural producers have a good understanding of what the “heavy using” households are looking for from their product and what has been their experience with it?  This is important since it’s these shoppers who are the ones most likely to purchase more of California food and agricultural products and who best understand what, beyond price, would encourage them to do that.

3. How much more effective would market and promotion dollars be by companies if they were focused on consumers who are in the “bull’s eye” of California’s target market?  Reducing the waste in distribution alone would boost efficiency and beyond that there’s an opportunity to build relationships and convert some into “raving fans” for marketed products.

If these questions catch the attention of California’s food and agricultural producers the good news is that they will soon be able to get the answers to them and other questions important in defining future success.  Farmers and ranchers need to get involved and help lead efforts to generate commercial value from new digital communications between retailers and consumers.

Food retailers are becoming more receptive since it will not be long before traditional marketing vehicles like the printed circular play a much smaller role in merchandising and marketing, and they’ll need more information to effectively use the new communications media.  Farmers and ranchers have the opportunity; if they begin now, to not only promote products more effectively, but to become part of a powerful low cost dialog that can guide businesses to greater success.  Why wouldn’t farmers and ranchers, manufacture and producers, want to begin to learn more?

If they do, a good way to do it is to visit Brick Meets Click, www.brickmeetsclick.com; an online community that hosts thought leading discussion on the future of shopping.  Here farmers and ranchers will learn what’s happening across all types of shopping and be able to focus on important changes taking place in the food segment.  It’s open to all and there’s no cost to listen and even to contribute to the discussion.

Bill Bishop is chair of Willard Bishop Consulting and Chief Architect of “Brick Meets Click.” He is a founding panelist in Food Foresight, a trends intelligence collaboration between Nuffer, Smith, Tucker Inc. and the California Institute of Food and Agricultural Research at UC Davis. Bill was a guest speaker at the February 7th California State Board of Food and Agriculture meeting focusing on consumer expectations in the marketplace.

Posted in Agricultural Marketing, Food Access | Tagged , , | 1 Comment

Equine Herpes Virus quarantines lifted in Orange and Riverside counties

http://www.cdfa.ca.gov/ahfss/animal_health/equine_herpes_virus.html

February 14, 2012: Riverside AND Orange County Facilities released from Quarantine.

There are no facilities in California under quarantine for EHV-1.

Recommendations for Participants at Horse Events

CDFA Animal Health Officials continually monitor the Equine Herpes Virus-1 situation. Currently, CDFA is not aware of any EHV-1 cases.  Based on the current status of the EHV-1 situation, CDFA has not made any recommendations for the cancellation of any equine events.  Horse owners traveling to an equine event are reminded that there is always risk when horses of unknown health status are commingled at one location for a show or competition.  CDFA strongly recommends horse owners practice proper biosecurity when traveling to or stalled at an equine event.  Consistent basic biosecurity practices play an important role in reducing risk of exposure to all contagious equine diseases when attending an event.  The following basic biosecurity measures should be followed at horse events to decrease potential disease spread:

·        Limit horse-to-horse contact.

·        Limit horse-to-human- to- horse contact.

·        Avoid use of communal water sources

·        Avoid sharing of equipment unless thoroughly cleaned and disinfected between uses.

·        Monitor your horse for clinical signs of disease and report any temperature over 102F to a veterinarian.

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Secretary Ross Opinion Piece Praises Work of Food and Ag Board President Craig McNamara to Train New Farmers – McNamara Receives Irvine Foundation Leadership Award

California State Board of Food and Agriculture President Craig McNamara has been named as a recipient of the 2012 James Irvine Foundation Leadership Award. More information about the award program may be found here.

To recognize McNamara’s leadership in programs training new farmers, CDFA Secretary Karen Ross authored an opinion piece in the Sacramento Bee:


Viewpoints: How California can nurture next generation of farmers

Special to The Bee

PUBLISHED SUNDAY, FEB. 12, 2012

California has long been known for its flourishing agricultural sector. From small, niche farms to large-scale operations, our state’s farms have been critical in creating jobs and safe, locally grown food for our tables.

But we cannot take for granted this rich history – or our farmers. While California farms provide more than half of America’s fresh food, the average age of Golden State farmers is approaching 60, with nearly 20 percent older than 70. Worrisomely, recent analysis indicates that relatively few heirs are willing to take over their relatives’ farms.

These trends help explain why California, together with other agricultural states, risks a major sell-off of farmland over the next few years. America has been losing more than an acre of farmland with every passing minute according to American Farmland Trust, while agricultural economist David Kohl estimates that 70 percent of U.S. farmland will change hands by 2025.

Considering these projections, it’s clear that we need to double down on our efforts to preserve California’s agricultural sector, supporting all of its productive members.

At stake are rural jobs, a guaranteed homegrown supply of affordable food and much more. Healthy farmland offers wildlife habitat and helps filter impurities from our air and water. The more of this land that we lose to development, the faster our natural environment will decline.

At the same time, maintaining a diverse agricultural system, with varied farm sizes, production methods and crops, can help us weather threats such as plant diseases, global climate change, and fluctuations in world markets and food prices.

These are just some of the reasons why U.S. Department of Agriculture Secretary Tom Vilsack says we need 100,000 new American farmers. Maintaining our supply of land stewards is just as important as preserving our ranks of new police officers and teachers.

One promising model addressing this challenge is the California Farm Academy, a program of the Center for Land-Based Learning and the brainchild of its founder, Craig McNamara. Craig is also president of the California State Board of Food and Agriculture and someone I’ve been fortunate to work with on numerous issues, including efforts to encourage more Californians to go into farming.

Beginning Thursday in Solano County – and funded partly by U.S. Farm Bill dollars through the California Department of Food and Agriculture – the academy will provide hands-on classes and well-tailored training to the mostly young, diverse set of new land stewards we need to step in for retiring farmers.

Take, for example, new academy members such as Vonita Murray, 36, a disabled Gulf War veteran and mother of a 7-year-old daughter. She grows fruit and flowers on four leased acres in Yolo County, where she is also building a running track and yoga studio to attract local visitors.

Or Ophelia Wilson, 45, and Darlean Ellis, 53, sisters who work in county government in Sacramento and plan second careers as farmers. Besides growing crops, they intend to invite urban youths to their land for educational programs, job training, and a taste of rural peace and quiet.

More than 40 percent of the academy’s class of 2012 is under 30 years old. Nearly 60 percent are women, and a quarter are minorities. Most of them plan to farm plots of less than 10 acres.

It is especially encouraging that two members of the new Farm Academy class are military veterans. I’m hopeful that many of the tens of thousands of veterans returning this year from Iraq and Afghanistan can help rebuild and preserve our rural communities, while also building new careers on the land.

The academy will provide its own new recruits with evening and weekend classes, taught by experienced farmers, college faculty, lenders and government conservation officials. Graduates will be able to lease up to half an acre of land at affordable rates, as farm “incubators,” while receiving continuing education and mentoring. When the graduates are ready, the academy will also help qualified students find land of their own.

Americans today have better diets and cleaner air than by far most of the rest of the world. But to preserve that standard of living, we need to maintain our diverse and vibrant array of farms. Among other things, that means planting the seeds today for more Farm Academies throughout America.

© Copyright The Sacramento Bee. All rights reserved.

Posted in AG Vision, Agricultural Education, Community-based Food System, Food Access, State Board of Food and Agriculture, Succession Planning, Trade, Uncategorized | 2 Comments