CDFA’s California Nutrition Incentive Program (CNIP) supports shoppers using nutrition benefits such as CalFresh by empowering them to increase their consumption of fruits and vegetables at participating Certified Farmers’ Markets and retail outlets.
For every benefit dollar spent, shoppers receive an additional CNIP dollar – via programs like CNIP grantee Ecology Center’s “Market Match” coupons discussed in this video – that can be spent on fruits and vegetables at the market, within set parameters.