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Recent Posts
- CDFA wants to hear from you: Climate Strategy Resilience Sessions scheduled for next month
- Southern California Fairgrounds Join Effort To Shelter People And Animals Displaced By Wildfires
- Governor Newsom today in Stanislaus County — previews 2025-2026 state budget and receives California Jobs First Plan for North San Joaquin Valley, including Ag contributions
- Santa’s Reindeer Cleared for Visit to California
- Secretary Ross celebrates the holidays and reflects on 2024 as year of service
Recent Comments
- Bert Sedgewick on Santa’s Reindeer Cleared for Visit to California
- Patrick A. Cavanaugh on Santa’s Reindeer Cleared for Visit to California
- Connie VanZant on Santa’s Reindeer Cleared for Visit to California
- 2024 FREP/WPH Nutrient Management Conference Recap | FREP on CDFA Secretary Karen Ross welcomes FREP Conference attendees
- California Cattleman Weekly, November 18, 2024 – California Cattlemen's Association on California Agricultural Neighbors report highlights next steps for building proactive food safety culture in Salinas Valley
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Category Archives: Agricultural Marketing
Baby Boomers passing baton to Millennials, with changes expected for food industry.
Findings from a joint study announced recently by Jeffries, a global investment bank, and AlixPartners, a global business advisory firm, suggest that demographic shifts between now and 2020 will drive significant changes in the food industry. The study, called Trouble in Aisle … Continue reading
Thoughts on a Successful Trip and the Endless Opportunities for California Exporters
Our California trade delegation concluded our trip to Asia last week with a visit to Seoul, South Korea – the Land of the Morning Calm. This is an English translation of the meaning of Josean, a long reigning dynasty in … Continue reading
Posted in Agricultural Marketing, Trade
3 Comments
California Food in China – A Reputation for Safety and Quality
In the many meetings I’ve attended in Shanghai this week, one theme resonates over and over again – the excellent quality and food safety provided by California farmers and ranchers. California products have a strong reputation, which has helped generate more than … Continue reading
Posted in AG Vision, Agricultural Marketing, Specialty Crops, Trade, Uncategorized
Tagged China, Shanghai, trade mission
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Sacramento Bee – Two organic certifying agencies plan merger to become nation’s largest
http://www.sacbee.com/2012/05/29/4521806/two-organic-certifying-agencies.html California Certified Organic Farmers and Oregon Tilth, two of the nation’s largest third-party organic certification agencies, are joining forces in hopes of raising the visibility and consolidating the clout of West Coast organic farming. A merger was approved by … Continue reading
Posted in AG Vision, Agricultural Education, Agricultural Marketing, Food Access, Specialty Crops, Uncategorized
Tagged Organic
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Still the People’s Agency 150 Years Later – Happy Birthday, USDA!
For producers and consumers of food, this is a sesquicentennial like no other. Two weeks ago, we celebrated the 150th anniversary of the signing of the Morrill Act, the single piece of legislation that laid the foundation for the modern … Continue reading
Posted in AG Vision, Agricultural Education, Agricultural Marketing, Alternative Fuels, Asian Citrus Psyllid, Climate Change, Community-based Food System, Dairy, Environment, Farm Bill, Farmers' Markets, Food Access, Food Safety, Glassy-winged Sharpshooter, HLB, Integrated Pest Management (IPM), Invasive Species, Pierce's Disease, Specialty Crops, Trade, Uncategorized
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Singapore farmers inspire with innovation and commitment to community
In California, I have the opportunity to meet with farmers almost everyday, and it’s a point of pride that they are widely admired for their innovation and support of local communities. What was inspiring about my trip to Singapore, a … Continue reading
Ever thought about exporting? CDFA hosts new program to introduce California’s farmers, ranchers, and food processors to international trade
The California Department of Food and Agriculture, in cooperation with the Western United States Agricultural Trade Association and the California Centers for International Trade Development, will be hosting three seminars across the state to promote export services and encourage companies … Continue reading
News Advisory – Ag Day on March 21
http://www.cdfa.ca.gov/egov/Press_Releases/Press_Release.asp?PRnum=12-007 WHAT: Ag Day 2012 is the California agricultural community’s annual opportunity to give legislators, Capitol staffers and the public a chance to see what’s new down on the farm. California’s farmers and ranchers provide food, fiber, flowers and more … Continue reading
Communicating to the Consumer in a Changing Marketplace
Turmoil in the retail marketplace and new technology are opening opportunities for California food and agriculture. The turmoil shows in the increasingly competitive retail and food service marketplace, which is changing the way, where and how people buy food. The … Continue reading
Posted in Agricultural Marketing, Food Access
Tagged agricultural marketing, Brick Meets Click, food marketing
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