Planting Seeds - Food & Farming News from CDFA

CDFA to host FundMatch webinar on April 25th for California food businesses – learn, connect and compete in export markets

The California Department of Food and Agriculture, in coordination with the Western United States Agricultural Trade Association (WUSATA) will be holding a webinar on federal market development programs designed to assist California companies in expanding export sales.

The webinar will be held on April 25th from 9:00 a.m. to 10:15 a.m. – Register here

Fund Match ManualWUSATA’s FundMatch program provides reimbursement for promotional trade activities for small food and agricultural businesses wishing to expand market share and sales in foreign countries – effectively doubling marketing dollars. Eligible activities can include trade shows (domestic/foreign); advertising; retail promotions; printed sales material; seminars; translation and more.

Food and agricultural based businesses interested in or currently exporting are encouraged to participate.

The Western U.S. Agricultural Trade Association (WUSATA) is a non-profit organization aimed at increasing the export of U.S. food and agricultural products. WUSATA works closely with each state department of agriculture in the west to enhance the economic well-being of the region.  For more than 30 years, WUSATA has offered programs and services to assist exporters of food and agricultural products. WUSATA is funded by the USDA’s Foreign Agricultural Service (FAS), dues from its member states, and administrative fees paid by private companies.

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