Planting Seeds - Food & Farming News from CDFA

Remembering the creator of the ‘California Raisins’

Will Vinton

The passing last week of noted claymation artist Will Vinton brought back memories of his highly-celebrated work in agriculture: the California Raisins, featuring animated characters that rocketed to fame in the ’80s.

Vinton himself found fame long before that – winning an Academy Award for co-directing the 1974 short film Closed MondaysHe was the founder of Will Vinton Productions in Portland, Oregon and also created claymation characters for M&Ms.

The California Raisins were so popular that they were commissioned to appear on lunchboxes and t-shirts and even in Nintendo video games.

As for California raisins as a crop, they have a farmgate value amounting to hundreds of million dollars annually, ranking them consistently among the state’s top-20 commodities.

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