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Vegetable ice cream? Yes, and it wins Snackcelerator dairy snack competition- from Perishable News

Peekaboo Organics’ ice cream featuring hidden vegetables was named the grand prize winner of the Real California Milk Snackcelerator dairy snack innovation competition created by the California Milk Advisory Board (CMAB) and VentureFuel. The competition will provide Peekaboo with $200,000 in resources and funding to bring a snack-sized version of their innovative products to market and expand the overall market for their products. This is the second event of its kind by the California dairy industry designed to inspire ideas integrating the values of fluid milk and dairy ingredients into snacks to meet growing consumer demand and providing resources to help bring them to market.

As presented by Founder and CEO, Jessica Levison, Peekaboo’s mission is to solve the parental dilemma of getting children to consume more vegetables by putting them into a format they can’t get enough of – ice cream. As the owner of a popular ice cream scoop shop in Miami, she turned her frozen dairy knowhow into flavorful super-premium ice creams hiding a nutritious, vegetable secret. The products are currently available in pints at select retailers but Levison is looking forward to introducing the single serve snack line and expanding distribution with Real California Milk at the core. 

“Like many of our fellow startups, we confronted what seemed like insurmountable challenges this year. This win validates our innovation, our mission and our team’s hard work and resilience,” said Levison. “We learned so much from this Snackcelerator experience and cannot wait to launch Peekaboo minis into the market – made with Real California Milk, of course! Much gratitude to everyone involved.” 

The Real California Milk Snackcelerator competition was designed to inspire innovation and investment in dairy based snack products, packaging and capacity within California by connecting manufacturers, producers, investors, ideas and entrepreneurs for high quality, sustainable products. The competition received 76 entries, which inspired expansion from the original eight finalists to 16 representing both sweet and savory snacking startups in the “Sweet & Savory 16” virtual semi-finals.

All sixteen semi-finalists received $10,000 worth of support each, to develop an edible prototype, while receiving a suite of resources including graphic design, lab or kitchen time and elite mentorship from global marketing, packaging, and distribution experts.

Link to full story on PerishableNews.com

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