The Buy California Marketing Agreement, also known as California Grown. is introducing a new digital media campaign, called “Grown to Be Great,” with the objective of inspiring consumers–especially those with a serious interest in cooking–to choose California specialty crops and share information about them on social media platforms.
The campaign debuted this month and will run for five months in California, Oregon, Washington, Nevada and Arizona.
California Grown–overseen by CDFA–was formed in 2001 and is dedicated to connecting consumers with the Californians who grow and produce their food. The Grown to Be Great campaign is funded in part by CDFA’s Specialty Crop Block Grant Program.