Planting Seeds - Food & Farming News from CDFA

California Wines on the World Stage – Seminar on July 23rd

CA WinesOnce a year the California Wine Institute assembles in San Francisco for a seminar to review promotional programs and discuss new export opportunities for California vintners.  It’s called California Wines on the World Stage, and it is intended for new-to-exporting wineries as well as established exporters. This year’s event will be held on July 23rd.

The Wine Institute is assembling an export superstar vintner panel which will include seasoned exporters of large and small wineries to present the “best new markets” for 2013 and take questions about any other market in the world. Expect perspectives on Brazil, Columbia, India, Dubai, and China.

The seminar will also examine the award-winning statewide California Sustainable Winegrowing Alliance program and how it compares to the “green” programs of our competitors from around the world.

Additionally, there will be information about the Matching Funds Program, which provides  California wineries and exporters of California wines with funding that can assist with marketing activities such as trade shows, advertising, retail programs and more. This program offers up to 50 percent cost reimbursement on eligible marketing activities. NOTE –  the application deadline for this year’s round of  funding is June 17th.  

For registration and further information please visit  California Wines on the World Stage or contact the California Wine Institute’s International Program at (415)512-0151.

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