Planting Seeds - Food & Farming News from CDFA

Water Use in California – Analysis from the Public Policy Institute of California (PPIC)

Sacto River

By Jeffrey Mount and Jay Lund, UC Davis, and Emma Freeman, PPIC

Water in California is shared across three main sectors. Statewide, average water use is roughly 50% environmental, 40% agricultural, and 10% urban. However, the percentage of water use by sector varies dramatically across regions and between wet and dry years. Some of the water used by each of these sectors returns to rivers and groundwater basins, and can be used again.

Environmental water use falls into four categories: water in rivers protected as “wild and scenic” under federal and state laws, water required for maintaining habitat within streams, water that supports wetlands within wildlife preserves, and water needed to maintain water quality for agricultural and urban use. Most water allocated to the environment does not affect other water uses. More than half of California’s environmental water use occurs in rivers along the state’s north coast. These waters are largely isolated from major agricultural and urban areas and cannot be used for other purposes. In the rest of California where water is shared by all three sectors, environmental use is not dominant (33%, compared to 53% agricultural and 14% urban).

Agricultural water use is holding steady even while the economic value of farm production is growing. Approximately nine million acres of farmland in California are irrigated, representing roughly 80% of all human water use. Higher revenue perennial crops—nuts, grapes, and other fruit—have increased as a share of irrigated crop acreage (from 27% in 1998 to 32% in 2010 statewide, and from 33% to 40% in the southern Central Valley). This shift, plus rising crop yields, has increased the value of farm output (from $16.3 billion of gross state product in 1998 to $22.3 billion in 2010, in 2010 dollars), thereby increasing the value of agricultural water used. But even as the agricultural economy is growing, the rest of the economy is growing faster. Today, farm production and food processing only generate about 2% of California’s gross state product, down from about 5% in the early 1960s.

Despite population growth, total urban water use is also holding steady. The San Francisco Bay and South Coast regions account for most urban water use in California. These regions rely heavily on water imported from other parts of the state. Roughly half of urban water use is for residential and commercial landscaping. Despite population growth and urban expansion, total urban water use has remained roughly constant over the past 20 years. Per-capita water use has declined significantly—from 232 gallons per day in 1990 to 178 gallons per day in 2010—reflecting substantial efforts to reduce water use through pricing incentives and mandatory installation of water saving technologies like low-flow toilets and shower heads. Coastal regions use far less water per capita than inland regions—145 gallons per day compared with 276 gallons per day in 2010—largely because of less landscape watering.

The current drought exposes major water use challenges. In the Central Valley, where most agricultural water use occurs, the failure to manage groundwater sustainably limits its availability as a drought reserve. The increase in perennial crops—which need to be watered every year—has made the region even more vulnerable. In urban areas, the greatest potential for further water savings lies in reducing landscaping irrigation—a shift requiring behavioral changes, not just the adoption of new technology. Finally, state and federal regulators must make tough decisions about how and when to allocate water to the environment during a drought. They are faced with balancing short-term economic impacts on urban and agricultural water users against long-term harm—even risk of extinction—of fish and wildlife.

Link to item on PPIC web site

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Growing California video series – Wine Connections

The latest segment in the Growing California video series, a partnership with California Grown, is “Wine Connections.”

This video content is no longer available.

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National Farmers’ Market Week highlights connections between consumers, farmers

VC-Market

The annual National Farmers Market Week is being observed this week (August 3-9).  It’s a time worth celebrating because of the key role farmers’ markets play in connecting consumers to the people who produce their fresh fruits and vegetables. At a time when there is more interest and questions than ever before about the origins of food, these markets have the answers, thanks to producers with plenty of information to share with their customers. Additionally, many of the markets do outreach on nutrition, provide help with food access, where needed, and offer a great way for people to buy California Grown!

California leads the nation with more than 800 certified farmers markets, serving as venues for an estimated 2,200 certified agricultural producers selling high-quality produce directly to consumers. CDFA created the Certified Farmers Market Program in 1977—the first in the nation—to provide consumers with the assurance that they are buying directly from producers. In California, many of the markets operate year-round due to the availability of local produce.

Please join us in celebrating National Farmers’ Market Week by visiting a certified farmers’ market near you.

 

 

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August is fairs month! Find a fair near you

California-Fairs-Map

Antelope Valley Fair
8/15/2014 to 8/24/2014
Lancaster, CA

Butte County Fair
8/21/2014 to 8/24/2014
Gridley, CA

Eastern Sierra Tri-County Fair
8/28/2014 to 8/31/2014
Bishop, CA

Humboldt County Fair
8/13/2014 to 8/24/2014
Ferndale, CA

Inter-Mountain Fair of Shasta
8/29/2013 to 9/2/2013
McArthur, CA

Lake County Fair
8/28/2014 to 8/31/2014
Lakeport, CA

Los Angeles County Fair
8/29/2014 to 9/28/2014
Pomona, CA

Mariposa County Fair & Homecoming
8/29/2014 to 9/1/2014
Mariposa, CA

Modoc District Fair
8/22/2013 to 8/25/2013
Cedarville, CA

Monterey County Fair
8/27/2014 to 9/1/2014
Monterey, CA

Nevada County Fair
8/6/2014 to 8/10/2014
Grass Valley, CA

Orange County Fair
7/11/2014 to 8/10/2014
Costa Mesa, CA

Plumas-Sierra County Fair
8/13/2014 to 8/17/2014
Quincy, CA

Redwood Empire Fair
7/31/2014 to 8/3/2014
Ukiah, CA

Santa Clara County Fair
8/1/2014 to 8/4/2014
San Jose, CA

Siskiyou Golden Fair
8/6/2014 to 8/10/2014
Yreka, CA

Solano County Fair
7/30/2014 to 8/3/2014
Vallejo, CA

Sonoma County Fair & Exposition
7/24/2014 to 8/10/2014
Santa Rosa, CA

The Valley Fair
8/15/2014 to 8/26/2014
Lancaster, CA

Trinity County Fair
8/8/2014 to 8/10/2014
Hayfork, CA

Ventura County Fair
7/30/2014 to 8/10/2014
Ventura, CA

Yolo County Fair
8/13/2014 to 8/17/2014
Woodland, CA

Yuba-Sutter Fair
7/31/2014 to 8/3/2014
Yuba City, CA

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Navy veteran shows urban children the value of work and education through farming – from ABC News

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As trade mission to Mexico ends, collaborative efforts will continue

 

Members of the California agricultural delegation in Mexico City. From left,  Craig McNamara, State Board President; Felipe Chavez, Mexico City wholesaler; Chris Rosander, Raisin Administrative Committee; CDFA Secretary Karen Ross ; Richard Matoian, American Pistachio Growers; Bryce Lundberg, State Board; and Jake Lewin, California Certified Organic Famers.

Members of the California agricultural delegation in Mexico City. From left, Craig McNamara, State Board of Food and Agriculture President; Felipe Chavez, Mexico City wholesaler; Chris Rosander, Raisin Administrative Committee; CDFA Secretary Karen Ross; Richard Matoian, American Pistachio Growers; Bryce Lundberg, State Food and Ag Board Member; and Jake Lewin, California Certified Organic Famers.

Our last days in Mexico City continued the themes of cooperation and engagement.  The agricultural delegation had a meeting with the National Association of Supermarkets and Department Stores (ANTAD) and hosted a Business Roundtable with Agricultural Importers and Distributors that Governor Brown had the opportunity to visit. During the roundtable, Governor Brown asked Californian and Mexican businesses to work together to find solutions on cross-border trade delays.

The businesses and government officials we had the pleasure to meet we very receptive to strengthening the trade, investment and cooperation between Mexico and California. By working with our government colleagues in the Ministry of Agriculture, Livestock, Rural Development, Fisheries and Food (SAGARPA) and with agricultural businesses on both sides of the border – we hope find resolutions to the significant cross-border trade delays that impact businesses on a delay basis. I look forward to being very engaged on this issue and finding practical solutions  that enhance the business environment in California and Mexico.

From our business meetings and market visits to the Mercado de Jamiaca (traditional market) and the Central de Abastos – one of the largest produce wholesale markets in the world – California already has a strong connection to Mexico. However, there are significant opportunities to expand our trade and investment relationship, as Governor Brown’s  message of advancing business, employing people and exchanging culture demonstrate – Mexico is California’s future.

I wish to thank the members of the Agricultural Trade Delegation for participating on this important trip and I look forward to returning to Mexico very soon.

Secretary Ross traveled to Mexico City with the following the representatives from the agricultural sector: Craig McNamara, President of the CA State Board of Food and Agriculture, Bryce Lundberg, Lundberg Farms/ CA State Board of Food and Agriculture; Joy Sterling, Iron Horse Vineyards; Jake Lewin, CCOF; Melissa Poole, Paramount Farming; Michael Smith, Harris Ranch; Peter Gallo, Joseph Gallo Farms; Mario Steta, Driscoll’s; Robert Koch, Wine Institute; Richard Matioan, American Pistachio Growers; Marcy Martin, California Grape and Tree Fruit League; and Chris Rosander, Raisin Administrative Committee.

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California and Mexico – a win-win relationship

CDFA Secretary Karen Ross with Mr. Raúl Urteaga Trani, General Coordinator of International Affairs at SAGARPA

CDFA Secretary Karen Ross with Mr. Raúl Urteaga Trani, General Coordinator of International Affairs at SAGARPA

It speaks volumes that during our meetings in Mexico, the notion of “ganar-ganar,” or a “win-win” relationship was mentioned more than once. Our discussions have focused not only on building stronger trade relationships between our two markets, but in also in capitalizing on the shared resources of our people, climate and economy. A strong and growing Mexican market is a win for California and a win for Mexico.

In our meeting with Mexico’s Ministry of Agriculture, Livestock, Rural Development, Fisheries and Food (SAGARPA) we discussed the great opportunities for cooperation between our two markets that can have long lasting benefits for both of our economies. Working collaboratively to solve cross-border trade delays that impact businesses on both sides of the border is an issue that can be resolved. Further, we wish to explore opportunities that jointly leverage our resources and production capacity.

We can no longer consider a California/Mexico divide. We need to see how cooperation can benefit us both in the long-run. I’ve committed to SAGARPA that within the next 60 days we will have progress in moving forward with a collaborative relationship that involves the public and business sectors finding solutions to cross-border issues that benefit both markets and producers.

Following our meetings with SAGARPA we had the pleasure of meeting with Walmart Mexico and Central America. The company also stressed cooperation and a “win-win” relationship that California and Mexico can share.

In celebrating the successes of the 20th Anniversary of the North American Free Trade Agreement (NAFTA), we should also celebrate the ongoing trade benefits of this relationship. Demonstrating this success, Walmart shared that their imports of U.S. produce has increased more than 10 percent each year for the last three years. This underscores that Mexico’s economy is growing and California is benefiting.

I look forward to furthering our trade relationship and cooperation with Mexico. It can be a “win-win” relationship like no other.

Secretary Ross is in Mexico City as part of the Governor Brown’s Trade Mission. During the trip, Secretary Ross is meeting with government and business leaders to build trade relationships as well as to develop stronger economic cooperation between California and Mexico. 

 

 

 

 

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Recapping the 2014 California State Fair by the numbers

CA-State-Fair-Groupon

The California State Fair has completed another successful season with a 17-day run that ended on Sunday, July 27. The Fair has provided a recap by the numbers:

  • More than 750,000 guests came through the gates.
  • 159,242 cars were parked
  • 38 baby animals were born in the Baby Barn.
  • 3,696 pounds of crops were harvested and donated to food banks from The Farm.
  • 14,400 children completed the passport program at The Farm.
  • 2.5 tons of whole wheat flour,  1,000 lbs. of cream cheese and 1 ton of cinnamon sugar were used to make the Country Fair Cinnamon Rolls.
  • 75,000 corn dogs and 40,000 funnel cakes were eaten.
  • 13,119 wine slushies were served.
  • 12,191 scoops of gelato were served.
  • 2,601 jumps were made in the Freestyle Motocross Show.
  • 62,201 monorail rides were taken.
  • 612 guests were hypnotized.
  • 9,000 water efficient nozzles were given to guests to help save water
  • 2,725 yards of manure were removed from the livestock area.
  • 3.864 million feet of toilet paper were used.

Link to news release

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Secretary Ross in Mexico City for Governor Brown’s trade mission

Mercardo de Jamacia in Mexico City

Mercardo de Jamacia in Mexico City

My first impressions of Mexico City as part of Governor Brown’s trade mission were a sensory overload. From the vibrant colors and artistry of the flower market within Mercardo de Jamaica, to the unbelievable aromas drifting blocks away from the Pasteleria Ideal bakery, Mexico has a rich cultural society that, like California, has a strong connection to food and farming.

It is this connection that makes Mexico an essential market for trade and greater economic cooperation. Mexico is California’s largest export market, and it is not surprising that the U.S. is Mexico’s largest trading partner. What happens on both sides of our shared border is vastly important for businesses in California and Mexico. The Governor’s trade mission to Mexico is an opportunity to further build these connections and to increase cooperation between our governments and the private sector.

Within agriculture, we have several issues that we would like to discuss with the Mexican government – but we must first build upon our already strong relationships and seek opportunities for further collaboration. That is why we have several individuals traveling on the Governor’s trade mission representing the agricultural sector.  We have trade organizations representing organic products, pistachios, tree fruit, wine and raisins. We also have private farming and food companies interested in expanding trade and learning more about Mexico’s market dynamics. State Board of Food and Agriculture president Craig McNamara and board members Bryce Lundberg and Joy Sterling are also joining us to demonstrate the importance of our government-to-government relationship.

In the days ahead I look forward to meeting with SAGARPA (Ministry of Agriculture, Livestock, Rural Development, Fisheries and Food), Wal-Mart, and the National Association of Supermarkets and Department Stores. We will also visit the Central de Abastos – the largest food wholesale market in Mexico City.

Sunday, our first day in Mexico, was a memorable experience. We saw the agricultural trade channels and various market outlets in action – demonstrating that we have much in common and can learn a great deal from each other. I’m excited about the shared market possibilities ahead for California and Mexico.

 

 

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CDFA benefits from new training initiative that helps State improve efficiency, cut red tape

 

CDFA Secretary Karen Ross (center) with the Department's Lean 6 Sigma Training graduates. From left, Animal Health and Food Safety Services director Dr. Annette Jones, division analyst Kimberly McCarthy, Division of Measurement Standards environmental scientist Kevin Schnepp, and Division of Measurement Standards director Kristin Macey.

CDFA Secretary Karen Ross (center) with the Department’s Lean 6 Sigma Training graduates. From left, Animal Health and Food Safety Services director Dr. Annette Jones, division analyst Kimberly McCarthy, Division of Measurement Standards environmental scientist Kevin Schnepp, and Division of Measurement Standards director Kristin Macey.

 

One of my priorities as secretary is process improvement, looking at all CDFA operations for opportunities to increase efficiency and, ultimately, improve our service to the people of California. It’s a key provision in CDFA’s Strategic Plan, recognizing that we have business relationships with many of our stakeholders. Governor Brown also believes strongly in this approach, and that’s why his Office of Business and Economic Development (GoBiz) offered Lean-6 Sigma Training to several state departments, including CDFA. A good way to think about the focus of the training is to isolate the first word of its name, Lean.

Lean-6 Sigma has roots in the private sector, originating at Motorola and made famous by Jack Welch at General Electric, who integrated the training during the company’s restructuring in the 1990s. In order to receive certification, participants must complete projects that have vastly improved the efficiency of processes within their departments.

At CDFA, we have two stories to tell. In our Division of Animal Health and Food Safety Services, Director Dr. Annette Jones, Milk and Dairy Food Safety Branch Chief Dr. Stephen Beam, and analyst Kimberly McCarthy worked together to streamline the process by which local governments receive reimbursements for work at dairies performed on behalf of the State. As a result, counties get their money faster. In our Division of Measurement Standards, Director Kristin Macey, environmental scientist Kevin Schnepp and team applied Lean-6 Sigma techniques to reduce its average time to evaluate new and prototype weighing and measuring devices by nearly half, from 138 days to 70 days.

We hope this is just the beginning of our association with this excellent training program, as our efforts to improve efficiency are ongoing. My congratulations to the CDFA employees who are pioneers in that regard. They’re leading the way.

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