From the past winter’s fires in Southern California to our ongoing recovery from bird flu in California’s dairy and poultry farms, California agriculture has been put to the test. The headlines are captivating and the emergency response efforts are urgent and necessary, while at the same time it is important to be mindful that our work is also so much more.
In this new report, “Progress for California’s Agricultural Community,” you’ll find both our emergency response efforts and examples of our core projects, such as fighting invasive pests and showing the world the bounty that is “California Grown.”
Agriculture here is unlike farming and ranching anywhere else in the world. Here, we grow with such variety and such productivity and such quality that the mantle of leadership is simply a natural result of what we do. From the most immediate pressures like pests to the most far-reaching like climate change, California’s agricultural community shows the world what works.
It helps tremendously to view all of what we do, at CDFA and in the larger ag community, through the lens of a project known as “Ag Vision.” It’s a long-term plan set forth by our State Board of Food and Agriculture, and it’s not just a plan for agriculture, but a plan to benefit every Californian. This new progress report fits into the Ag Vision project and gives readers a “moment in time” glimpse of some of the highlights of what CDFA is doing for agriculture and for Californians.
Clockwise from top-left: Dixon May Fair CEO Pat Conklin, CA State Board of Food and Ag member Jenet DeCosta, CDFA Undersecretary Christine Birdsong, CDFA Farm Equity Advisor Thea Rittenhouse, and CDFA Human Resources Assistant Branch Chief Cynthia Keisler
The theme this year is “Moving Forward Together! Women Educating and Inspiring Generations.”
The panel featured CDFA employees Thea Rittenhouse and Cynthia Keisler, State Board of Food and Ag member Jenet DeCosta, and Dixon May Fair CEO Pat Conklin. They all shared their experiences, challenges, and inspirations as women in agricultural leadership.
Undersecretary Birdsong set the stage by reflecting on the history of Women’s History Month and the significance of its colors—purple for loyalty, white for equality, and green for hope. She emphasized that while progress has been made, visibility and representation remain critical.
“Fast forward, we’ve had many firsts in California agriculture, like Secretary Ann Veneman and Secretary Karen Ross leading CDFA. It’s important to have visibility and educate each other,” said Undersecretary Birdsong.
Each panelist brought unique insights into the evolving role of women in agriculture.
Jenet DeCosta, a California State Board of Food and Agriculture member and Driscoll’s Senior Director of Public Affairs, highlighted the importance of recognizing women’s contributions. “For me, Women’s History Month is about representation. Many times, I saw older women in the strawberry fields doing the same work as men, managing land and irrigation, yet their names weren’t out there. More and more women are stepping into leadership roles, but it’s important that we continue to give them a voice.”
Pat Conklin, CEO of the Dixon May Fair, shared her journey growing up in agriculture and breaking barriers. “There were only five female fair managers across California when I started. We have a duty to break down barriers ourselves. If you go to a livestock show today, you’ll see girls of all backgrounds showing livestock, proving that agriculture belongs to everyone. These little girls are showing other girls how to show livestock.”
She started in Future Farmers of America (FFA) and learned about livestock and by age 13, started to learn about agriculture. Conklin shared an anecdote about her experience growing up—wanting to learn to drive the tractor, while her stepfather reluctantly let her operate the tractor. “My stepfather was old time ag, but I wanted to drive the tractor,” she recalled, showing strength of persistency and determination. “I learned to drive the tractor and once my stepfather saw I could drive it well, I was driving it all the time!”
Thea Rittenhouse, Farm Equity Advisor and Tribal Liaison, underscored the many roles women play in farming that often go unrecognized. “Women are caretakers and stewards of the land. So many manage farm finances, production, and labor, yet these roles aren’t always glorified like the person on the tractor. This month, I reflect on how multi-faceted agriculture truly is—it’s not just farming; it’s business, science, and community building.”
Cynthia Keisler, Assistant Branch Chief of Human Resources at CDFA, emphasized the power of women supporting women. “What’s important to me is women helping women. Women in farming are growing—about a third of farmworkers are women. The more we uplift each other, the stronger we become.”
Looking ahead – the panelists also discussed mentorship and the importance of fostering the next generation of women in leadership. “I started to consider myself a failure if I wasn’t bringing others along. There’s human potential in all of us, and it’s our job to create opportunities for others to grow,” stressed DeCosta.
As the discussion wrapped up, Undersecretary Birdsong expressed her hope for the future. “I see younger generations pushing for change with a fresh perspective on gender and leadership. The more we push forward, the closer we get to a time when we won’t have to talk about being ‘the first’—because equality will simply be the norm.”
By Dr. Tawny Mata, Director of CDFA’s Office of Agricultural Resilience and Sustainability
I am excited to announce that our office has a new name: The Office of Agricultural Resilience and Sustainability (OARS). Along with the name change, we have introduced a new, unified logo that symbolizes our shared mission across all of our programs. Over the next few months, you will notice updates to our communications that incorporate the new name and logo. We encourage you to share this information with your colleagues, partners and stakeholders.
The decision to rebrand is rooted in the evolution of CDFA’s relationship to sustainable farming over the last 30 years. Our original name, “The Office of Environmental Farming and Innovation (OEFI),” stemmed from the Canella Environmental Farming Act of 1995. The Cannella Act laid the groundwork for our incentive programs and codified the Department’s commitment to advancing sustainability through science. Today our programs not only support a healthy environment – marked by clean water, fresh air, and thriving biodiversity — but also the social and economic health of California’s farms and ranches. Looking forward, we recognize the need to build resilience for the challenges ahead, from extreme weather to regulatory changes. We must develop research, demonstration, and incentive grant programs to help agricultural stakeholders adapt and thrive. This new name better reflects our mission and vision.
We look forward to continuing to work with you and are grateful for your continued support. I encourage you to keep in touch with us, through formal venues like our Environmental Farming Act Science Advisory Panel, but also by connecting directly with me and my staff. Your insight makes us better.
California’s annual celebration of agriculture returned to the west steps of the State Capitol today, bringing together farmers, ranchers, agricultural enthusiasts and leaders around this year’s theme: “Ag At Work: Cultivating Careers & Communities.”
California’s First Partner Jennifer Siebel Newsom addressed the sunny gathering with optimism, connecting the work of agriculture to the health of students and all Californians. CDFA Secretary Karen Ross toured the booths, displays and demonstrations, and thanked California farmers, ranchers and agricultural stakeholders for producing food, fiber, flowers and more with industry-leading practices that make “California Grown” a point of pride all over the world.
Ag Day is held in conjunction with Bring Your Child to Work Day at CDFA headquarters, giving our employees’ children a chance to enjoy story time with Secretary Ross and a range of ag-centered activities before they walk a few blocks to join the festivities at the Capitol.
CDFA Secretary Karen Ross speaks today at a CAFF event at Sacramento’s International Garden of Many Colors. (Inset) Secretary Ross joins CAFF officials in presenting a check to Sacramento urban farmers receiving grant funding.
CDFA Secretary Karen Ross spoke about the benefits of urban agriculture at an event hosted today by the Community Alliance with Family Farmers (CAFF) at the International Garden of Many Colors in Sacramento.
“By continuing to invest in urban agriculture and support the growth of farms and farmers across the state, California will strengthen the farmer-consumer connection while creating a more accessible and resilient food system for all,” she said.
CAFF hosted the event to announce 10 farms – including four in Sacramento – each receiving $10,000 in pass-through funding from CAFF’s award of $778,061 in the CDFA Urban Agriculture Grant Program.
The farms for which CAFF announced funding are in Sacramento, Riverside and Fresno. Funding will go toward projects that enhance farm operations, including tool storage, efficiency equipment, cold storage, and electricity for expanding acreage. Visit CAFF’s CDFA Urban Agriculture Grant Program webpage for more information about the farms that will receive funding.
International trade plays and important role for California’s agricultural industry. Exports of the state’s agricultural bounty supports jobs both on and off the farm, including harvesting, farm labor, marketing, transportation, and port work. It is estimated that California’s agricultural exports from farms, ranches and food processors support approximately 141,971 jobs and generate approximately $24.4 billion in additional domestic economic activity.
California is the nation’s largest agricultural exporter.
“With our changing international trade environment, California must remain at the forefront of engagement and partnership with our international partners,” said CDFA Secretary Karen Ross. “California farmers and ranchers produce high-quality products under some of the strongest standards for food safety, labor, and environmental protection. California Grown is a brand that consumers around the world recognize and enjoy.”
In celebrating National Agricultural Trade Day – CDFA is coordinating opportunities for California’s agricultural exporters to engage with foreign buyers, explore new markets and further export sales.
In April, California will host Global Buyer Meetings with foreign buyers from Southeast Asia, the Middle East, South Korea and Taiwan. Events will occur in San Francisco, Fresno and Los Angeles – allowing California agricultural exports to meet one-on-one with foreign buyers to expand business connections. Information and registration details are available here.
In May, California in collaboration with the Western U.S. Agricultural Trade Association (WUSATA), will lead and outbound trade mission to Morocco – highlighting new market potential for tree nuts, dairy and more. Trade mission participants will meet with importers, distributors and food manufacturers and hear from U.S. officials and agricultural organizations. Trade Mission registration and information is available here.
Agricultural exports provide significant support to California’s rural communities, generating jobs, driving innovation, and connecting local producers to global markets. Join us in celebrating March 19th as Agricultural Trade Day – acknowledging and celebrating the role that agriculture exports play in supporting our economy and contributing to global food security.
Agricultural Trade Day (March 19) leverages California Ag Day to help raise awareness and highlight the critical importance that trade plays in the success of U.S. agriculture.
Mark your calendars for March 19, and join us in celebrating California ag! This year’s theme is “Ag At Work: Cultivating Careers and Communities.”
Did you know there are over 300 unique careers in agriculture? From farmers and farmworkers to drone pilots, irrigation techs, robotics experts, veterinary services, and researchers – the opportunities are endless!
March 8 is International Women’s Day, and CDFA would like to commemorate the occasion by celebrating the dedication and leadership of California women in agriculture. There are 45,244 women producers across the state, and they manage 11.5 million acres on farms and ranches that contribute $22.2 billion in agricultural sales.
California’s farming and ranching women are vital to the success of our state’s industries and are at the forefront of shaping the future of food production. Whether they are growing crops, raising livestock, or working in the ag value chain, their tireless work ensures that we continue to have access to fresh, sustainable, and high-quality produce.
As we recognize International Women’s Day, let’s recognize the invaluable contributions of every woman involved in agriculture—from farmworkers to ranchers to farm owners. Their resilience and passion are building a better, more sustainable future for all.
Photo: Paola Casillas, with Urban Tilth (Richmond, California)
It’s National Weights and Measures Week, celebrated annually from March 1-7. Regulatory officials across the country and our state’s agricultural commissioners and sealers join CDFA’s Division of Measurement Standards (DMS) in commemorating the signing of the first United States weights and measures law by President John Adams on March 2, 1799.
This year’s theme, “Building a Lasting Legacy,” demonstrates the necessity of weights and measures programs for commerce in California and the nation. The programs also help achieve equity in the marketplace. For agriculture, it means that farmers, ranchers and consumers will receive an accurate measurement of crops, commodities and other products being sold and purchased. Our work also ensures that every price unit is accurate across the supply chain.
Enforcement of weights and measures laws and regulations is carried out by CDFA’s Division of Measurement Standards, which works closely with county sealers of weights and measures to ensure fair competition for industry, and accurate value for consumers.
Devices inspected and verified by these professionals include meters that measure fuel and petroleum; electric vehicle charging stations; and virtually all types and capacities of scales, from the supermarket checkout stand to commercial truck scales. Many inspectors also check the accuracy of pricing in retail stores.
Weights and Measures Week celebrates the inspectors, laboratory technicians, and other experts and support staff all together working to ensure a level playing field in commerce.
Gov. Newsom announces a blueprint that is driven by local input from 13 regions across the state
Gov. Gavin Newsom announced the launch of the California Jobs First Economic Blueprint. This equity-focused, climate-forward initiative is the first economic development strategy of its kind in California and the nation.
California Jobs First invests in key sectors, including agriculture, to drive sustainable economic growth, innovation, and access to good-paying jobs.
“We’re proud to play a role in this incredible partnership that is building this plan from the ground up – a plan that will help create opportunities across our state, including agriculture,” said CDFA Secretary Karen Ross. “We’re very appreciative of Governor Newsom’s leadership in creating the California Jobs First Economic Blueprint.”
The announcement of the Economic Blueprint was the culmination of years of input from local communities on what their regions need to thrive in the next era of California—boosting the Golden State and ensuring no one is left behind.
The State Economic Blueprint took years to develop, with an inclusive economic planning strategy at the regional level, along with ongoing investments at the local level. Thirteen regions were provided with support, while ensuring that community-informed, research-backed strategies that defined strategic sectors were all part of the strategy.
“This is by far the most comprehensive strategy for helping to drive sustainable economic growth, innovation, and access to good-paying jobs in agriculture,” added Secretary Ross. “It’s about bringing not just state but more importantly, local involvement, working side-by-side to advance strategic sectors that will ensure rural communities are not left behind. It’s also about jobs and looking ahead at strengthening and developing our agricultural workforce.”
Secretary Ross stresses that the launching of the Economic Blueprint identifies the key areas in ag that were developed, working alongside regional and state partners to continue the work to create, attract, and increase good-paying jobs for California.
For agriculture, the Blueprint focuses on strengthening our state’s Working Lands and Water sector, including:
Agricultural production and food processing
Accelerating agricultural technology and farm equipment
Innovation Ecosystem — California has an opportunity to develop its bioeconomy, with a focus on sustainable and regenerative practices, by utilizing its substantial biomass resources.
To download the Blueprint and learn more about ag’s role, including our sectors, visit California Jobs First.
Gov. Newsom launched the Jobs First Council in 2024 to help reshape California’s economic landscape. The council is co-chaired by Dee Dee Myers, Senior Advisor to the Governor and Director of the Governor’s Office of Business & Economic Development; and Stewart Knox, Secretary of Labor & Workforce Development. The council’s focus is fostering job creation and regional growth in 13 targeted areas across the state.
