Planting Seeds - Food & Farming News from CDFA

Maybe Processed Food Isn’t Such a Bad Thing After All – from the Los Angeles Times

Processed food

Read the original story from the LA Times

It seems like every time you hear someone mention processed food, it’s accompanied with the words “bad” or “unhealthy,” plus a shaking finger. Unless you’re author Rachel Laudan.

Laudan challenges the contemporary food movement and its belief that processed food is the enemy. She will give a talk on “What’s Not to Love About Modern Industrially Processed Foods? A Historical Perspective,” presented by the Culinary Historians of Southern California on Nov. 9.

“What we need is an ethos that comes to terms with contemporary, industrialized food, not one that dismisses it,” writes Laudan.

In her new book, “Cuisine and Empire: Cooking in World History,” Laudan uses her knowledge of farming, living, cooking and dining on several continents and her career as a historian of science and technology to challenge what she refers to as the myths of the contemporary food movement. She argues that processed food has actually improved food safety, increased longevity, spurred economic growth and enhanced social and political equality.

The talk will take place at the Los Angeles Public Library at 10:30 a.m. and is open and free to the public. Reservations are not required. There will be a book signing and reception following the talk at 11:30 a.m. 

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Silicon Valley and insects in the kitchen – From the New York Times

fldcrckthttp://bits.blogs.nytimes.com/2013/10/20/disruptions-silicon-valleys-next-stop-the-kitchen/?_r=0

SAN FRANCISCO — Megan Miller knows that cockroaches are packed with protein and she says they can be made into a surprisingly tasty treat. But if that is a bit too avant-garde to believe, do you think you might like crickets if they were “ground up into a powder so you can’t see wings or legs?”

Ms. Miller believes you would.

She is the co-founder of Chirp Farms, a start-up firm here that is dedicated to making food like the company’s flagship Chirp bars, which are $2.50 morsels made of crickets. They are expected to arrive in stores next year.

While making food from insects might sound fascinating — or icky — the approach she is taking, treating Chirp Farms like a technology start-up rather than a food outfit, is what really makes the company interesting.

“My background is digital product development,” Ms. Miller said in an interview. “I’m using the same kinds of thinking that I used in technology start-ups while I build this food business, too.” In addition to starting Chirp Farms, she is the director of research and development for Bonnier, a publishing company.

While a growing number of start-ups like Chirp Farms have received money from big venture capital firms, exactly how these companies plan to compete with the entrenched giants of the food industry has not been clear.

Nonetheless, they are undeterred. They see a big, slow-moving market just begging to be invaded by someone with new ideas and a new way of building a business.

“What is happening right now is that Silicon Valley is starting to see opportunities for disruption in other areas besides traditional technology,” Ms. Miller said.

If this sounds familiar, it is. Just as tech took on music, first with Napsterand later with services like iTunes and Spotify; just as Amazon took on books and eventually the entire world of retailing; and just as Craigslist took on traditional classified advertising, these food start-ups think it is not so far-fetched to go after the food industry.

“The food system is bizarre and ineffectual and completely lacking in innovation,” said Josh Tetrick, founder and chief executive of Hampton Creek Foods, which makes imitation egg products using plants.

Creating a successful food company requires a lot more than just a good idea. There are government rules and regulations and competition from entrenched conglomerates with vast distribution systems.

These obstacles will not be easily overcome. But these start-ups are trying to do that by behaving like the most successful tech outfits that have gone from ideas to multibillion dollar businesses.

Some have programmers writing code to test out snacks and determine the types of ingredients that can go together. Some approach management in the same way start-ups run their operations, using a process called Agile methodology, in which project managers work in very small teams with programmers and have software development practices like Scrum that are intended to move and build products very quickly.

Essentially, they are organizing the development of food products in much the same way that tech start-ups organize code.

“You have to think in terms of scaling, like software, and that’s what Silicon Valley brings to the food start-ups, where we know how to create something small, then iterate rapidly, and finally scale it,” Ms. Miller said.

The interior of the San Francisco offices of Hampton Creek looks like a cross between Walter White’s meth lab in “Breaking Bad,” a nightclub and a standard-issue start-up. Plants that might soon be turned into substitute egg products sit along the windowsill. Thirty young (and hip) programmers, marketers and scientists zip about to loud music blaring from speakers.

Employees at the company do not talk about food as food, but rather as if they were programming an app to be sold in the iTunes store.

“While a chicken egg will never change, our idea is that we can have a product where we push updates into the system, just like Apple updates its iOS operating system.” Mr. Tetrick said. “So our mayo is version 1.0, and the next version will be 2.0, which will be less expensive and last twice as long.”

Grocery stores are starting to pay attention. Hampton Creek announced last week that it had set up a partnership with Whole Foods that would bring Just Mayo, the company’s plant-based mayonnaise, to retail shelves across the country.

Thomas Manuel, the chief executive of Nu-Tek Food Science, which makes a lower-sodium salt product, has worked in the food and agriculture industry for 43 years. He knows the difficulties of entering the business and questions if some of these food start-ups will eventually be snapped up by the giants they are trying to change or simply copied out of existence.

“Unlike other industries in technology, where people can carry patents and protect their ideas, the majority of the food industry doesn’t have that,” Mr. Manuel said. “So if you come along with a great idea and it starts to become really successful, then someone else can just come along and copy it.”

But there might be room for both entrenched corporations and start-ups in the future of the food industry.

A report issued by the United Nations this year warned that by 2050, the world’s population is expected to reach nine billion people and that there are not enough resources on the planet to feed them. The report suggested insects as a solution.

Can Silicon Valley ingenuity make eating insects appetizing to Western palates?

“As the population grows, there is not going to be enough protein for people. There is no way we can produce meat at the scale,” Ms. Miller said. “What we’re trying to do is popularize a protein that hasn’t made it into Western culture yet, and that’s going to be very disruptive.”

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Urban beekeeping promoted in Los Angeles – from the California Report

Urban beeshttp://www.californiareport.org/archive/R201310181630/c

Deep in a sunny backyard in Los Angeles’ Silver Lake district, a colony of 50,000 Western honeybees is getting oriented to its new surroundings. Yesterday, the swarm was living under the eaves of a house in Whittier, some 20 miles away. But they’re here today because Walker Rollins and Kirk Anderson took the time to remove them — humanely.

Anderson and Rollins are members of a club called Backwards Beekeepers, which relocates bee swarms and colonies in L.A. several times a week. Yet in doing so, they’re breaking the law, because beekeeping here is illegal, and the city’s most common tactic in dealing with feral bees is to exterminate them.

Anderson says most people with a bad opinion about feral bees have barely any experience working with them. “Bees are like people,” he said. “Everybody has a bad day. If a beehive has a bad day, people want to have it destroyed. If a person has a bad day, they put them on Oprah.”

But many Angelenos are frightened of bees, and might be uneasy with the thought of 50,000 of them living next door. Ron Lorenzen, an urban forestry manager for the city, says that while he wouldn’t oppose a law allowing beekeeping in residential areas, his own agency’s rationale for eradicating bees on public property is based on evidence of a dangerous new hybrid.

“I’m not a bee professional, but a pest control adviser [in our office] said that 80 percent of the hives they’re finding are actually Africanized colonies. Evidently the bees are becoming more homogenous.”

Africanized bee colonies have been associated with the “killer” bees that have recently attacked people and animals, causing some fatalities. Western honeybees are considered less aggressive.

Backwards Beekeeper co-founder Kirk Anderson, who’s raised bees for 45 years, thinks what Lorenzen says is nonsense. Bees aren’t pests, Anderson says, and relying on pest experts to determine a city’s bee policy is ludicrous.

“All bees are defensive,” he explained. “There’s always been mean bees, and they can be mean for different reasons. By understanding them, you can do things so you don’t trigger their meanness or their defensive actions.”

Across the city, Rob and Chelsea McFarland run a nonprofit called Honey Love. After piloting feasibility studies and launching petitions, the McFarlands have begun lobbying the city’s 95 neighborhood councils to make beekeeping legal in L.A.

“We go on right after the ordinances for much heavier topics like gangs and drugs,” Chelsea said. “We go up and we’re like, ‘Yay bees!’ and they’re like, ‘You guys are the most delightful ordinance we’ve ever had to vote on.’”

These guerrilla beekeepers believe that cities, with their diverse vegetation and lack of agricultural pesticides, are the bees’ best bet for countering colony collapse disorder (CCD), and that legalizing bees in L.A. would be a big win for everybody. (CCD is a phenomenon where honeybees abandon their hives; it has been on the increase in recent years and is significant economically because many crops worldwide are pollinated by honeybees.)

Rob McFarland says that encouraging people to keep honeybees in cities makes them safer from factors that are endangering the insects commercially.

Rob and Chelsea McFarland have the support of 11th District city council member Mike Bonin. His proposal — allowing beekeeping in single-family neighborhoods — is moving through the Planning Commission and could be up for a vote in as few as five months.

“Currently, we allow single-family homes to do truck gardening — growing berries, flowers, fruits, herbs, mushrooms and nuts for private use or for sale at farmers’ markets,” Bonin explained. “This proposal would afford the same opportunity for beekeeping.”

Beekeeping is legal in San Francisco, San Jose and Sacramento. Russell Bates, who founded Backwards Beekeepers with his wife, Amy Seidenwurm, and Kirk Anderson, says interest in beekeeping is rising all over California, especially in urban areas where people are passionate about local agriculture and sustainability.

“We’ve seen it on the rise in Arcata and Berkeley and Oakland,” he said. “It bubbles up wherever people are curious about how to be more in tune with nature.”

Officials estimate there are 10 colonies of feral bees in every square mile of L.A. With support for the new law beginning to swarm, the state’s biggest city could be bee-friendly by this time next year.

 

 

 

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UC Davis official pledges to wear bees for Ag education funds – from Capital Press

bees-1http://www.capitalpress.com/article/20131017/ARTICLE/131019914

There’s little that Barbara Allen-Diaz wouldn’t do to raise money for education.

The vice president of the University of California-Davis agriculture department has promised to “wear” thousands of honey bees if she can raise $2,500 by Oct. 31 for the university’s “Promise for Education” campaign.

If she can raise $5,000, she’ll eat insect larvae to promote awareness of alternative protein sources.

The pledges are part of an effort to provide more scholarships to UC students around the state in need of financial help, said Pamela Kan-Rice, spokeswoman for the Davis campus’ Division of Agriculture and Natural Resources.

“In the end, I decided to wear bees so I could highlight the importance of pollinators — and bee pollinators in particular — to the future of agriculture and food production, and the future of our planet,” Allen-Diaz told the Capital Press in an email.

Eating the larvae “enables me to highlight that there are many places in the world where insects provide a sustainable source of protein, and furthermore insects may provide a new source of protein for some human populations that are protein deficient,” she said.

Allen-Diaz will do the demonstrations with the help of Norm Gary, a retired UC-Davis entomologist. The bees will be clustered onto either a UC ANR T-shirt or banner.

The administrator will have to overcome a fear after having had numerous unpleasant encounters with bees, including when she jumped off a rock wall as a child and landed on a bee hive, receiving 11 stings on her neck and face.

Most people are afraid that bees want to sting them, Gary said, but they don’t if they’re well-fed and are near powerful synthetic queen bee odors — pheromones — which pacify them.

Gary holds the Guinness Book of World Records mark for the most bees — 109 — in his mouth. He kept them there with his mouth closed for 10 seconds. He has trained bees to perform action scenes in movies and TV shows.

Is Allen-Diaz nervous?

“You bet,” she said, “although I am probably just as nervous about eating insects and/or insect larvae.”

Allen-Diaz said she was assured that Mark Hoddle, a Cooperative Extension specialist at UC-Riverside, has experimented with lots of flavorful, edible larvae dishes.

“Thus, this is an opportunity to raise undergraduate scholarships for UC students, an opportunity to highlight the importance of agriculture and natural resources programs in UC, and an opportunity to highlight the extensive research and extension programming that we do in UC ANR,” she said.

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Secretary Ross co-authors op-ed piece on farms and food banks – from the Monterey County Herald

http://www.montereyherald.com/opinion/ci_24287055/karen-ross-and-sue-sigler-feeding-those-need

By Karen Ross and Sue Sigler

It’s another day at Ocean Mist Farms in Castroville, and work crews are picking broccoli and cauliflower for two clients — with one harvest bin for retail customers and another for the state’s food banks. It’s a prime example of California farmers and ranchers doing their share to help people in need, a need that continues to grow.

One in six Americans — nearly 47 million people — and one in four children are food-insecure and must rely upon others to help them get enough to eat. In California, more than 4 million people don’t know where their next meal is coming from. In Monterey County, more than 67,000 people are food insecure.

As our nation faces epidemic rates of diet-related diseases, we have developed a deeper understanding of the value of high-quality food. Food banks around the state place a high value on distributing fresh fruits and vegetables to people in need.

Ocean Mist Farms is a stalwart supporter, contributing more than 1 million pounds of produce last year to a California Association of Food Banks (CAFB) program called Farm to Family. Not far away, a Watsonville farming operation, Driscoll Berries, donated 4 million pounds of berries last year to local food banks. This year, the state’s farmers and ranchers are expected to donate approximately 135 million pounds of product to food banks through the Farm to Family program alone. Many support other outstanding efforts, such as Ag Against Hunger in Monterey County, which provides well over 11 million pounds of produce to food banks and distribution agencies each year.

As advocates for food banks, we’re hoping the numbers will increase. One measure that may help is legislation passed last year to create a state tax credit for 10 percent of the inventoried value of fresh fruit and vegetable donations to food banks. If growers have product available but not a workable logistical operation for donations, CAFB may be able to provide funding to cover picking and pack-out costs.

CAFB is committed to moving product quickly from farm or packing house, helping to free dock, cooler and warehouse space. This can reduce farmer costs by eliminating dumping fees and allowing coolers to be emptied and turned off, saving energy costs. When a donation is accepted, CAFB provides reliable on-time pick up from a professional carrier. CAFB can move truckloads of inventory within 24 to 48 hours. Regular weekly pickups can also be scheduled.

State board (of food and agriculture) members, many of them farmers, are making contributions and encouraging friends, neighbors and associates to join in. J. Miles Reiter, CEO of Driscoll, says the objective is to get nutritious foods to people rather than the landfill.

The process is simple, said Fresno County almond grower and state board member Marvin Meyers.

“We just called our handler, told him how much product we wanted to contribute, and that was all there was to it,” he said.

We envision a day when farmers plant a small percentage of their crop for the benefit of those in need. With a streamlined food bank system in place, the availability of a tax credit and the ability to help cover some production costs, we hope all farmers and ranchers will consider joining us.

Karen Ross is California secretary of food and agriculture. Sue Sigler is executive director of the California Association of Food Banks. More information: cafoodbanks.org or, for the Farm to Family Program, SteveLinkhart@cafoodbanks.org.

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State Board Meeting Highlights the Need for Agricultural Research to Meet Grower Requirements

This week’s meeting of the California State Board of Food and Agriculture focused on agricultural research and how the state can best position itself to meet future research needs.  With increasing on-farm challenges, research institutions need to be flexible and responsive in meeting the needs of California’s farmers and ranchers.

Panel at St Bd 10-8-13

State Board Panel Discussion (left to right: Richard Waycott, Almond Board; Ken Keck, Citrus Research Board; Bonnie Fernandez-Fenaroli, Center for Produce Safety; President Jeffrey Armstrong, Cal Poly; Chancellor Linda Katehi, UC Davis; Paul Wenger, CA Farm Bureau Federation; Mary Wadsworth; J.G. Boswell Company)

Research is critical for California agriculture and the public investments we make in research today will have significant advantages for our future.  We need to develop more partnerships between our agricultural organizations and our academic research institutions to leverage the outstanding research resources we have available within this state. California agriculture has had a long legacy of partnership with the UC and CSU system, but in reinvigorating this collaboration across multiple disciplines, we can see great gains for our industry.

What we heard from several farm and commodity representatives at the meeting is that improved communications are necessary to ensure research meets academic and research priorities; that there are questions and issues to be addressed regarding intellectual property protections; and that there needs to be a process to allow agriculture a seat at the table in funding and research decisions. We have world-class research institutions with the UC and CSU systems and working collaboratively with our agricultural community we can address some of the key challenges and opportunities that are before us.

“Promoting Agricultural Research that Anticipates 21st Century Challenges” is a core recommendation of the California Ag Vision.  As a convener, this Board will work with CDFA and our agricultural stakeholders to further the discussion and address concerns that could hinder the ability of California agriculture to be continue its leadership in fast-changing regional, national and global markets.

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Statement on salmonella in poultry

We share the concerns over the recent reports of salmonella illness connected to poultry and wish to convey our empathy for the people who have contracted illness and their families.

Food safety is a primary concern of California food producers and for California government as it works with food producers to provide a wholesome, nutritious and safe food supply for all people. All of agriculture and the food-supply chain have a responsibility to protect people from food-borne illness, and I am determined to do all I can as secretary to accomplish that to the best of our ability. The key is a commitment to continual improvement. We have that in California.

The California Department of Public Health (CDPH)which has jurisdiction over food recalls, has not requested Foster Farms to recall chickens because, with proper handling and preparation, CDPH says the product is safe for consumption. A key message for consumers is that they should follow safe food-handling practices with raw poultry, as it is a raw animal protein that is expected to have some level of naturally-occurring bacteria present. It is important to understand that cooking chicken fully to 165 degrees Fahrenheit will kill the bacteria that are present. According to Dr. Ron Chapman, director of CDPH, chicken is safe to consume as long as consumers follow that guideline and do not cross-contaminate fully cooked chicken with raw chicken juices.

The illnesses being investigated by CDPH, the U.S. Centers for Disease Control and Prevention and the USDA have been detected over a seven-month period. These agencies are working with Foster Farms to ensure proper manufacturing processes, and to ensure proper interventions are in place to reduce the presence of naturally-occurring bacteria. Additionally, Foster Farms is continually working to implement improved processes to reduce the presence of bacteria.

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Growing California video series – Here’s the Beef

The next segment in the Growing California video series, a partnership with California Grown, is “Here’s the Beef,” a story about Harris Ranch.

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New California Law Aims to Cultivate Urban Agriculture – from the Los Angeles Times

New law promotes urban agriculturehttp://www.latimes.com/local/la-me-urban-agriculture-law-20131003,0,3253879.story

SAN FRANCISCO – Sandwiched between rows of homes in the fog-kissed Mission Terrace neighborhood, Little City Gardens provides salad greens and fresh-cut flowers to local restaurants from what was once a weedy vacant lot.

Like many of California’s urban agriculture practitioners, however, Caitlyn Galloway is plagued by a key uncertainty: She is on a month-to-month lease with a landlord who must recoup the lot’s steep property taxes and may soon sell or develop.

Now, California cities and counties eager to encourage community gardens and small-scale farms in urban pockets have a novel tool at their disposal that could help solve Galloway’s problem. Legislation recently signed by Gov. Jerry Brown will allow municipalities to lower the assessed value — and property taxes — on plots of three acres or less if owners pledge to dedicate them to growing food for at least five years.

“As urban farmers one of the biggest obstacles we’ve faced is land tenure,” said Galloway, 32. “It’s a huge step for urban agriculture.”

The legislation authored by Assemblyman Phil Ting (D-San Francisco) arose from this city’s rich blend of urban ag interests: community gardens with long waiting lists, nonprofits that offer hands-on nutritional education, and small enterprises like Galloway’s that took root when officials here changed zoning laws.

The program is voluntary: Interested cities can now move forward to create “urban agriculture incentive zones.” County supervisors must then sign off. (Counties can also directly create their own zones.)

It passed the Senate unanimously and garnered just six no votes in the Assembly. Sole opposition came from the California Assessors’ Assn., which cited potential for abuse by corporate property owners who might cut deals with local government. The bill was later amended to curtail lot size.

Local governments that opt in would feel most of the pain of lost property tax revenue, while the Senate Appropriations Committee estimated the general fund hit at “less than $1 million” in increased school aid annually.

Ting, a former San Francisco assessor, described it as “a subsidy with a very limited fiscal impact. We’re trying to drive better land use for people who might have a parking lot or an empty lot they’re waiting to develop.”

For years, Ting had backed cutting-edge San Francisco policies that helped transform eyesore parcels, raising property values on entire blocks. The idea spread.

“We started to see a movement in cities all over California that have really decided they want to be growing their food,” he said. “They want to have access to agricultural space.”

The concept for the zones is a hybrid of the Wiliamson Act, which offers tax subsidies to owners of rural land maintained for agricultural purposes, and the Mills Act, under which cities may enter into contracts with private owners who receive subsidies in exchange for restoring and preserving historic buildings.

It was conceived by Nicholas Reed and Juan Carlos Cancino, Stanford Law School grads who helped launch the San Francisco Greenhouse Project, an effort to turn a lot dotted with 18 decrepit greenhouses in the Portola district into an urban agriculture showcase.

The pair also took an interest in Little City Gardens, helping Galloway with number crunching. Even if she could afford the million-dollar cost of the property she cultivates, property taxes could easily sink her. The property owner wrote a letter in support of the bill but his next steps are unclear.

They concluded that if the city wanted urban farms that didn’t rely on public land, or heavy philanthropic support, “we need to see some change in the tax law that would recognize a different use — that this wasn’t a residential or commercial use but an agricultural one,” Cancino said.

They turned to Eli Zigas, food systems and urban agriculture program manager for SPUR, a San Francisco urban planning organization. Zigas is also a member of the San Francisco Urban Agriculture Alliance — which ultimately became the bill’s sponsor — and invited Ting to hear Cancino and Reed present their idea.

Support flowed in from organizations in Sacramento, Oakland, East Palo Alto and San Diego, as well as more than half a dozen in Los Angeles County.

“Land is a premium, particularly when you have empty parcels going for hundreds of thousands of dollars,” said D’Artagnan Scorza, executive director of the Inglewood-based Social Justice Learning Initiative, who called the law a “huge market incentive for land owners who are not intending to do development.”

Scorza’s organization has already created 40 gardens in Los Angeles that donate the food they grow to needy families who live where supermarkets are scarce. They are predominantly located at schools or on other public land as well as in private yards. But the organization hopes to create a commercial farm that will create jobs while funding its educational efforts and food giveaways.

His next step is to lobby Los Angeles lawmakers to get onboard.

Elsewhere, Sacramento city officials supported the bill and have expressed interest in participating in the program, as has San Francisco Supervisor David Chiu, who is moving forward to seek local approval.

“We simply want to create the impetus and awareness for property owners that this is a viable and productive use of land,” Chiu said. “This is an option many communities are excited about.”

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Glowing Plants – Natural light or controversial GMO? From the Washington Post

GlowingPlantRead the original story from the Washington Post

Hunkered down in a converted shipping container stationed in a San Francisco parking lot, three young entrepreneurs are tinkering with the DNA of ordinary plants in the hopes of being able to mass produce a variety that glows in the dark.

If all goes well, their start-up company will begin mailing out the first batch of seeds next spring to the 8,000 donors across the country who helped them raise nearly $500,000 in a phenomenally successful online fundraising campaign through Kickstarter.

The distribution of an estimated 600,000 seeds would be, by far, the largest release of a synthetically engineered organism to the general public. The recipients will be able to plant the seeds in any standard flower pot and, with enough light and water, grow a glowing version of a small winter annual with oval-shaped leaves that is related to mustard.

It is an event that supporters are looking forward to with giddy excitement but also one that has sparked worry in Washington about whether existing laws and statutes are adequate if something goes wrong and the seeds upset the balance of the environment.

The team is confident they can grow a plant that gives off light — scientists have been able to create glowing plants as far back as in the 1980s. What they don’t know yet is how bright they can make it. They plan to announce Friday that they have successfully created an early prototype of glowing seeds.

For Antony Evans and his colleagues, the experiment represents the first step toward the ultimate goal of creating sustainable natural lighting. They imagine a world where light bulbs are filled with DNA from fireflies and jellyfish and bioluminescent trees replace streetlights.

“Our project is a demonstration of what’s possible,” said Evans, 33, who has an MBA and is the Glowing Plant Project’s manager.

A generation ago, the process of manipulating an organism’s genes required millions of dollars in sophisticated equipment and years of trial and error. Now it can be done in a garage with secondhand parts ordered off the Internet in a few days. Thanks to advances in computational power, the cost of reading 1 million base pairs of DNA (the human genome has approximately 3 billion pairs) has fallen from upwards of $100,000 to a mere 6 cents.

That has allowed entrepreneurs to enter the field with minimal investment. The team, keeping their exact location a secret because of worries about activists potentially destroying their work, is starting its first experiments this month on hundreds of seedlings lined up on tables in their makeshift lab.

The team is not looking to reinvent the wheel. Working off previously published papers, they have decided to take genes from a bioluminescent marine bacterium and insert it into seedlings of a small flowering plant that’s known as Arabidopsis.

The process of creating the glowing plant, as the team describes it, is simple: They input the DNA sequences from the bacterium into a computer and a program modifies the DNA sequence to make it work in plants. The team then e-mails the file containing the sequence of letters (G, T, C, A) to a company in China, wires $8,000, and a few weeks later they get in the mail the DNA, synthesized by Chinese technicians. They then take the DNA and use a machine called a gene gun — because it’s earliest version was a modified air pistol — to insert it into the plant.

The challenge, according to Evans, is trying to figure out how to make the plant brighter. Is it the gene expression? The oxygen? The amount of sunlight? Earlier experiments produced plants that were so dim the light could be seen only in completely blacked-out rooms.

“We’re not expecting extremely bright. We’re aiming glow-in-the-dark, stars-on-the-ceiling-type light. The first batch is not going to replace your bedroom light, but in the longer term that’s the goal,” Evans said.

That kind of future thinking was why the Glowing Plant Project’s Kickstarter fundraising campaign, which officially began in April, was wildly popular from the start. While the company had hoped to raise a modest $65,000, it brought in $484,013 in just 44 days. A typical comment from a donor: “My dreams of having a greenhouse rose garden/glowing Avatar-like wonderland will soon be realized!”

The project soon ran into trouble, however. Deeming it “a new biotech threat coming from Silicon Valley,” the environmental watchdog ETC Group started an online petition calling on Kickstarter to shut down the project. Nearly 14,000 people signed it.

In August, Kickstarter responded to the debate by announcing that it had amended its rules to ban all genetically modified rewards for donors, putting such gifts in the same category as drugs and firearms. While donors who supported the Glowing Plant Project would still get their genetically modified seeds, they would be the last. Kickstarter said it recognized it had sparked discussion within the scientific community about whether its platform was the best place to release synthetic or genetically modified organisms.

The Glowing Plant Project is at the forefront of an emerging field known as synthetic biology. Known as genetic engineering on steroids, the research aims to create new life-forms for practical purposes. The definition is still evolving, but the science — which lies at the intersection of biology, engineering and computational bioinformatics — usually involves modifying organisms to transform them into miniature factories for producing things such as medicine, food flavorings or even biofuels.

While genetically modified organisms (GMOs) are created with DNA from natural sources, the products of synthetic biology are often brought to life with DNA sequences invented on a computer.

Critics warn that the untested and unmonitored release of the seeds is ill-advised because no one would be able to control what happens to the plants once they leave the lab. Adding to the concern is that the genes that make the plants glow will be passed from one generation to the next.

“What if someone decides it would be cute to light up a national forest?” asked Arthur Caplan, a bioethicist at New York University and an adviser to the Defense Advanced Research Projects Agency on synthetic biology.

A coalition of more than 110 environmental watchdog organizations has called on international regulators to demand independent risk assessments for these types of projects. But it’s not clear which U.S. agency should take the lead.

The various groups within the Department of Interior that oversee land and ecological issues — the Bureau of Land Management and Fish and Wildlife Service — say it’s outside their purview. The Food and Drug Administration says it is not involved because the plant is not meant to be eaten. The Environmental Protection Agency says it’s a Department of Agriculture matter.

In an e-mail exchange with the Glowing Plant Project’s founders, the USDA acknowledges that this particular project may be outside its powers, too, because of the way the glowing plant is being created. Because the scientists are shooting the DNA into the plant tissue by using a gene gun instead of using older methods, the federal framework for regulating biotechnology doesn’t cover this process.

The government guidelines were finalized in 1986. The gene gun wasn’t unveiled until the following year, 1987, in the journal Nature.

Dana Perls, a food and technology campaigner for Friends of the Earth, said that this interpretation of U.S. statutes could mean that dozens of other synthetic biology projects in the pipeline could also escape regulation.

“What they’re doing is taking the glowing plant developers’ word that it will be safe without knowing what risks might be involved,” Perls said. “This is precedent-setting.”

Evans says concerns are overblown. He said the company has taken numerous precautions — in plant species selection, how it transports the materials — to prevent any issues: “We are being very prudent in how we are doing this.”

Even before the controversy erupted, project partner Kyle Taylor — who said the environmental concerns are “constantly in the back of my mind” — had been tinkering around with various biocontainment methods. For instance, he said, he could try to make the plant deficient in a certain kind of vitamin such as B7 so that their caretakers would have to regularly give them an infusion of the nutrient. If they were to escape into someone’s garden, they would likely not survive.

“Where I come from, there’s this idea of stewardship, of taking care of land you grow,” said Taylor, 30, a Stanford-trained plant biologist who is from the farming community of Abilene, Kan. “I think it applies in this case.”

Evans argued that a highly regulated process for synthetic biology might have prevented entrepreneurs such as him from getting involved in the first place and, like many others in the biotech industry, thinks that oversight needs to be scaled back, not built up.

We need to find cost-effective ways for more start-ups to bring these kinds of products to market,” he said. “Only if we do this can the economic and social promise of the technology be realizable.”

And those who missed the Glowing Plant Project’s Kickstarter campaign won’t have long to despair. Taylor, Evans and their colleague Omri Amirav-Drory, 35, quickly announced that supporters could still buy a packet of 50 to 100 seeds for $50 or an actual plant itself for $100 from the company’s Web site. And for those willing to wait until 2015, the company said it hoped to have a new product on the market: a glowing rose for $150.

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Some bacteria glow in the dark. Such bioluminescenceis an expression of six genes from a section of the bacterium’s DNA known as the LUX operon, which the engineers can isolate and sequence.

The LUX operon. Illustration by Patterson Clark

The engineers tack on promoterand terminatorgenes, which would tell the plant when to start and stop reading the genes. The sequence is sent to a manufacturer, which mass-produces the genes.

The LUX operon with promoter and terminator genes. Illustration by Patterson Clark

Nanoparticles of gold and tungsten are coated with the manufactured genes and, using compressed air, are shot into cultured cellsfrom mouse-ear cress, a small mustard plant native to Europe. If not destroyed by the bioballistics, some of the cells absorbing the pellets might integrate the engineered sequence into the cell’s genome.

Bioballistics using nanoparticles coated with genes. Illustration by Patterson Clark

Whole plants are grown from the tissue culture. A glowing plant reaching maturity would be able to transfer its bioluminescence to future generations through the DNA found in its chloroplasts, photosynthetic cell organelles passed to offspring. Seeds from those plants would be collected and propagated.

A genetically engineered glowing plant. Illustration by Patterson Clark

Scientists are exploring the possibility of adding a biocontainmentfeature to the glowing plant to address environmental concerns. For instance, they could make the plant deficient in biotin (Vitamin B7) so that owners of the plant would have to feed the plant biotin on a regular basis. If the plant were to escape into the wild, it would likely not survive.

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