Planting Seeds - Food & Farming News from CDFA

9/11 Memorial Plaza at California State Fairgrounds to open for September 11 anniversary

9-11-memorial

In observance of the September 11 attack of the World Trade Center in 2001, the 9/11 Memorial Plaza at the California State Fairgrounds at Cal Expo will open to the general public on September 11, 2014 from 8:00 a.m. – 6:00 p.m. The memorial honors the victims lost 13 years ago.

At 9:00 a.m., the Sacramento Young Marines will present colors at the Memorial, which is located inside the main gate near the Expo Center buildings. Admission and parking are free.

Central to the exhibit is a beautiful fountain including a granite ball inscribed with all of the names of the September 11 victims. There are also replicas of the World Trade Center buildings and memorials to American Airlines Flight 77–which crashed into the Pentagon–and United Airlines Flight 93, which crashed in a field in Pennsylvania.

Construction of the Cal Expo memorial began a year after the attack, when Cal Expo board member Larry Davis personally acquired and donated 125,000 pounds of wreckage from the World Trade Center. A massive I-beam extracted from Ground Zero was among the debris. Davis personally arranged for the wreckage to be shipped via rail to California. Through private donations to the California State Fair Memorial Plaza Foundation, the exhibit has been expanded to include additional elements.

Link to news release

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Growing California video series – Water Wise

The latest segment of the Growing California video series, a partnership with California Grown, is “Water Wise.”

This video content is no longer available.

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From the Bakersfield Californian: Paramount’s Lynda Resnick leads Lost Hills transformation

From the Bakersfield Californian

BY JOHN COX Californian staff writer

The Californian

By Henry A. Barrios / The Californian
At present there are about 20 people participating in English classes at the new Lost Hills community center. The plan is to go out into the community and knock on doors on a Saturday to inform the Lost Hills residents about the class.

Ruben Garcia remembers life in the western Kern County town of Lost Hills 30 years ago when there were few street lights, little to do and most roads were dusty or, depending on the season, muddy.

But after hearing of Paramount Farms’ recent improvements to the town, the retired county parks worker decided to swing through on his way from the coast to his Delano home.

He could hardly believe what he saw: sidewalks and gutters, landscaping, a first-class soccer field, and two community centers bustling with sports and educational programming.

The changes in Lost Hills, widely praised by local officials and credited with lowering the community’s crime rate, have been directed by Lynda Resnick, co-owner of Paramount’s corporate parent and a longtime philanthropist in the Los Angeles area.

Since turning her attention to Kern County about five years ago, Resnick has brought the force of her substantial corporate resources to bear on Lost Hills. To date, she has invested about $15 million in an effort to create, as she put it, a “game-changer.”

“Although we’ve made good contributions to Los Angeles, really, it’s the Central Valley that needs us the most,” she said.

She dismisses any suggestion the improvements will increase her company’s influence over its employees’ lives. If anything, she said, it will empower the community like never before.

“Rather than being a company town,” she said, “it’s really about being an engaged neighbor.”

Nor is she ready to withdraw her focus. Resnick plans next year to partner with a local nonprofit and county, state and federal agencies on the construction of low-income housing in the rural, mostly Hispanic town of about 2,400 people. She also intends to start a microloan program to help residents launch their own businesses.

Garcia was almost taken aback by what Lost Hills has become.

“It was really nothing (in the 1980s), you know? There used to be a lot of drunks here. Now it’s like Disneyland,” he said. “I think it’s great. I like it. It’s good for the community.”

Kern County politicians herald Paramount’s work in Lost Hills not only for the results but the approach. They say the company has carried out the improvements with the efficiency that only a large, private company with access to its own engineers and construction crews can.

From one perspective, Paramount is investing in its people and, in a sense, its own future. With nearly 2,000 employees in farming and processing operations in Lost Hills, it is almost certainly the town’s largest employer, and one of the surrounding area’s biggest landowners, with 100,000 acres in western Kern.

Paramount could have done the work in any one of several Central Valley communities where it has operations. A company representative said it chose to focus on the unincorporated community of Lost Hills over Avenal, Delano, McFarland and Wasco largely because of its size — Lost Hills measures a little more than five square miles west of Interstate 5 along Highway 46 — and the big impact its efforts could have in such a small town.

Residents say the changes have made a profound difference. Some spoke glowingly of Resnick and her commitment to improving the lives of their children, which the company says was the top concern expressed by local participants in a Paramount survey to identify community needs.

“She has totally turned around the community for the better,” said mother-of-four Maria Gamino, a purchasing coordinator at Paramount Farms in Lost Hills. “She builds stuff and she sees we use it, so she builds more.”

PHASED IMPROVEMENTS

Paramount’s infrastructure improvements started, modestly enough, with $75,000 worth of lighting and other work on a basketball court at the park near the center of town in March 2011.

Soon the work was expanded to the nearby community center, which had been partly boarded up and was not widely used. At a total cost of $2 million, Paramount regraded the park, refurbished the building’s kitchen and bathrooms, installed exercise stations, put up lights for the soccer field and built a water spray park.

Next came the wider community. Between late 2011 and fall 2012, the company spent an estimated $8 million on a host of neighborhood infrastructure projects, from storm drains and trees to pedestrian walkways and bus stop shelters. The company even doubled the width of residential streets to 40 feet.

Paramount ended up improving 3.8 miles of streets, building 7.2 miles of sidewalk, extending 220 driveways and installing 6.9 miles of curbs and gutters. It planted 730 trees, put up 16 stop signs, erected 38 LED street lights and built 1,400 feet of 60-foot-wide pedestrian walkways.

“It was unprecedented,” said Kern County traffic engineer Patricia Ebel, who helped review and approve the company’s plans. She said Paramount kept everything up to code requirements and paid for it all.

“I’m not sure how it would’ve been done if the Resnicks (Lynda and her husband Stewart) had not come through with this.”

With the street improvements finished, Paramount returned its focus to the park, building a state-of-the-art soccer field surrounded by an all-weather track. It also constructed a second community center that, with interior space of 3,200 square feet, was almost 50 percent bigger than the original center, which since its refurbishment had been fully booked with various events. Total cost for that phase of work: $5 million.

Bob Lerude, Kern County’s parks director, said he has never seen a private entity do anything approaching the improvements the company has made to what is now named Lost Hills Paramount Park.

He said Paramount did the work at a third of what it would have cost the county, and it did it quicker, too.

LOWER CRIME RATE

Another benefit he cited is the noticeable decrease in vandalism at the park.

“We’ve got families that have taken back the park, and you can see why,” he said.

In fact, data provided by the Kern County Sheriff’s Office show crime is down across the community.

Since the start of 2010, the number of reportable crimes in Lost Hills has fallen by a third, the agency reported. It said community-generated calls for service are down by a sixth over the same period.

Paramount plans to begin construction early next year on its biggest phase of improvements, an $18 million effort to build 21 three-bedroom rental homes and 60 apartments with two or three bedrooms each.

Because it will utilize a $2 million grant from the U.S. Department of Agriculture, the company said tenants will get rent discounts ranging from 30 percent to 70 percent. Built on land donated by Paramount, the residences are to be ready in 2016.

At the same time, the company hopes to roll out the microloan program for small businesses. It hinted at a new restaurant to be funded by a loan from Paramount, but otherwise it declined to share details about the initiative.

SHIFTING PHILANTHROPIC FOCUS

Lynda Resnick explained her involvement with Lost Hills as a departure from the philanthropy she and her husband have become known for in Los Angeles.

The couple own and operate a global enterprise employing more than 7,000 people and generating nearly $4 billion a year in revenue, much of it from nuts, citrus and pomegranates grown and processed in Kern County. They have made major contributions to UCLA’s Resnick Neuropsychiatric Hospital and the L.A. County Museum of Art’s Lynda and Stewart Resnick Pavilion.

Lynda said she realized a few years ago it was not enough to write checks to organizations the couple believed in. But rather than provide what she thought would help Lost Hills, she ordered a door-to-door survey asking residents what they felt was most needed.

“I came with my eyes from Los Angeles, but when I really took the time to listen and get into the minds and the hopes of the people there, I realized that the one thing that they cared about more than anything else was the future of their children,” she said in a phone interview.

That led her and her team at Paramount to focus on the park, where the company now supports fitness classes, ballet lessons, English-as-a-second-language classes, adults, children’s sports leagues and more.

To her, the work in Lost Hills is about helping a community that, too often, has lacked a voice in its own affairs.

“All I want to do is to help people help themselves,” she said. “Help them to fish, as they say.”

Kern’s elected officials including state Sen. Andy Vidak (R-Hanford) and Assemblyman Rudy Salas (D-Bakersfield) say Paramount is to be commended for tangibly improving the lives of its employees.

Former Kern County Supervisor Ray Watson, who represented the Lost Hills area for 10 years, said he remains “thrilled” with the Resnicks’ work at the park and elsewhere in the community.

Agreeing the improvements are responsible for lowering the community’s crime rate, he said he wishes other companies, particularly in the county’s oil and gas industry, would make similar commitments in Kern’s rural areas.

“I’m not sure that all of them can contribute the way that Paramount has, but I think business has some duty to the community.”

Lost Hills homemaker Jessica Ballesteros, the mother of five children between the ages of 18 months and 15, said the town’s park used to be a “horrible” place and unsafe for children.

But now, she said, her older kids are so involved with activities there — art and cooking classes, for example, and sports camps — they “don’t want to leave. That’s the problem.”

She credits Lynda Resnick above all for improving the community’s lot.

“I think she’s our guardian angel here in town,” Ballesteros said. “She’s done everything for our children, and she’s still trying to do more.”

See this article and additional photos on the Bakersfield Californian site: http://www.bakersfieldcalifornian.com/local/x110585255/Paramounts-Lynda-Resnick-leads-Lost-Hills-transformation

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From the Merced Sun-Star: Atwater High’s agriculture department getting national recognition

Students plant lavender during a horticulture class taught by Atwater High School agriculture department Chairman Dave Gossman on Wednesday.  ANDREW KUHN/Merced Sun-Star

Students plant lavender during a horticulture class taught by Atwater High School agriculture department Chairman Dave Gossman on Wednesday. ANDREW KUHN/Merced Sun-Star

By DOANE YAWGER

Atwater High School’s agriculture program is in the running to be named the top such endeavor in the nation.

By virtue of being named the top ag program in the state this year by the California Agricultural Teachers Association, the Atwater program was nominated for the national award and should be notified soon, Principal Alan Peterson said.

“They’re getting the recognition they deserve,” Peterson said. “They deserve it. They are a hardworking staff with a lot of motivated students.”

The national ag teachers association holds its annual conference Nov. 18 in Nashville, Tenn.

Dave Gossman, AHS agriculture department chairman, said at least half of the school’s 1,800 students have taken one or more agricultural courses. Last year it became the largest single high school ag program in the nation.

“We’re excited,” Gossman said. “We’ve got a supportive school, district, community and ag industry. The credit should go to all.”

There are five directions ag students can take. They can take pathways in agricultural mechanics, which includes welding, engines and woodworking. Or they can take agricultural science, ag biology and life science courses. Then there is floriculture; animal science and veterinary skills; and leadership and agribusiness, Gossman said.

Makala Navarro, a senior and an ag student, said she didn’t have many expectations when she took agriculture as a freshman.

“II was quiet and shy. I had no ag background,” Navarro said. “Through the past three-plus years, I have gained confidence and direction in life, and my goal is to enter a four-year university and major in agriculture education with the desire to be an agriculture teacher.

Natalie Borba, ag instructor, said the reason so many students get involved in agriculture education and Future Farmers of America is because it has personal value, it’s fun, and gets them participating in activities and events that extend beyond the classroom.

“For the parents and guardians, ag ed serves as a vehicle toward academic interest and success. For the community and ag industry, it keeps kids focused on something positive and provides a future pipeline of leaders and industry employment,” Borba said.

Gossman said if Atwater High is selected as the Region 1 winner of the State Outstanding Middle/Secondary School Agricultural Education Program Award, a teacher from its agriculture program will receive an expense-paid trip to attend the 2014 NAAE convention, where the program will be recognized during a general session. The Atwater program also received the top state award four years ago.

The Outstanding Middle/Secondary School Agricultural Education Program award is partially sponsored by Monsanto as a special project of the National FFA Foundation. Applicants are judged on teaching philosophy, effective classroom and experiential instruction, development of partnerships, and professional growth.

“The award and recognition is something we take pride in. However, it reflects the positive difference agricultural education makes on young people in terms of personal growth, academic success and career exploration,” Gossman said. “It is a proven education model that is for all kids. It provides value to both agriculture and non-agriculture-directed students.”

Gossman said the same success stories can be found in all high school agriculture programs throughout the state.

“It’s all about making a positive difference in the lives of young people,” Gossman said. “Ag ed is a great vehicle to accomplish this task.”

The National Association of Agricultural Educators is the professional organization in the United States for agricultural educators. It provides its nearly 8,000 members with professional networking and development opportunities, professional liability coverage, and extensive awards and recognition programs.

Read the story on the Merced Sun-Star site, with multiple photos: http://www.mercedsunstar.com/2014/09/03/3827889/atwater-highs-agriculture-department.html

 

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From USDA: Livestock Producers Urged to Enroll in Disaster Assistance Program by Oct. 1

Congressionally Mandated Payment Reductions to Take Effect at Beginning of New Fiscal Year

Ranchers Applying for LFP Support Who Have Scheduled Appointments by Sept. 30th Will not be Impacted
Livestock Assistance

WASHINGTON – The U.S. Department of Agriculture (USDA) is encouraging producers who have suffered eligible disaster-related losses to act to secure assistance by Sept. 30, 2014, as congressionally mandated payment reductions will take place for producers who have not acted before that date. Livestock producers that have experienced grazing losses since October 2011 and may be eligible for benefits but have not yet contacted their local Farm Service Agency (FSA) office should do so as soon as possible.

The Budget Control Act passed by Congress in 2011 requires USDA to implement reductions of 7.3 percent to the Livestock Forage Disaster Program (LFP) in the new fiscal year, which begins Oct. 1, 2014. However, producers seeking LFP support who have scheduled appointments with their local FSA office before Oct. 1, even if the appointment occurs after Oct.1, will not see reductions in the amount of disaster relief they receive.

USDA is encouraging producers to register, request an appointment or begin a Livestock Forage Disaster Program application with their county FSA office before Oct. 1, 2014, to lock in the current zero percent sequestration rate. As an additional aid to qualified producers applying for LFP, the Farm Service’s Agency has developed an online registration that enables farmers and ranchers to put their names on an electronic list before the deadline to avoid reductions in their disaster assistance. This is an alternative to visiting or contacting the county office. To place a name on the Livestock Forage Disaster Program list online, visit http://www.fsa.usda.gov/disaster-register.

Producers who already contacted the county office and have an appointment scheduled need do nothing more.

“In just four months since disaster assistance enrollments began, we’ve processed 240,000 applications to help farmers and ranchers who suffered losses,” said Agriculture Secretary Tom Vilsack. “Eligible producers who have not yet contacted their local FSA office should stop by or call their local FSA office, or sign up online before Oct. 1 when congressionally mandated payment reductions take effect. This will ensure they receive as much financial assistance as possible.”

The Livestock Indemnity Program, the Tree Assistance Program and the Noninsured Disaster Assistance Program Frost Freeze payments will also be cut by 7.3 percent on Oct. 1, 2014. Unlike the Livestock Forage Disaster Program, applications for these programs must be fully completed by Sept. 30. FSA offices will prioritize these applications, but as the full application process can take several days or more to complete, producers are encouraged to begin the application process as soon as possible.

The Livestock Forage Disaster Program compensates eligible livestock producers who suffered grazing losses due to drought or fire between Oct. 1, 2011 and Dec. 31, 2014. Eligible livestock includes alpacas, beef cattle, buffalo, beefalo, dairy cattle, deer, elk, emus, equine, goats, llamas, poultry, reindeer, sheep or swine that have been or would have been grazing the eligible grazing land or pastureland. Producers forced to liquidate their livestock may also be eligible for program benefits.

Additionally, the 2014 Farm Bill eliminated the risk management purchase requirement. Livestock producers are no longer required to purchase coverage under the federal crop insurance program or Noninsured Crop Disaster Assistance Program to be eligible for Livestock Forage Disaster Program assistance.

To learn more about USDA disaster relief program, producers can review the 2014 Farm Bill fact sheet at www.fsa.usda.gov/farmbill, the LFP program fact sheet, http://go.usa.gov/5JTk, or contact their local FSA office.

The Livestock Forage Disaster Program was made possible through the 2014 Farm Bill, which builds on historic economic gains in rural America over the past five years, while achieving meaningful reform and billions of dollars in savings for the taxpayer. Since enactment, USDA has made significant progress to implement each provision of this critical legislation, including providing disaster relief to farmers and ranchers; strengthening risk management tools; expanding access to rural credit; funding critical research; establishing innovative public-private conservation partnerships; developing new markets for rural-made products; and investing in infrastructure, housing and community facilities to help improve quality of life in rural America. For more information, visit www.usda.gov/farmbill.

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USDA is an equal opportunity provider and employer. To file a complaint of discrimination, write: USDA, Office of the Assistant Secretary for Civil Rights, Office of Adjudication, 1400 Independence Ave., SW, Washington, DC 20250-9410 or call (866) 632-9992 (Toll-free Customer Service), (800) 877-8339 (Local or Federal relay), (866) 377-8642 (Relay voice users).

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View this news release on the USDA Farm Service Agency web site.

 

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September is fairs season! Find a fair near you

fire works

Gold Country Fair

9/4/2014 to 9/7/2014

Auburn, CA

Kern County Fair

9/17/2014 to 9/28/2014

Bakersfield, CA

Lodi Grape Festival & Harvest

9/11/2014 to 9/14/2014

Lodi, CA

Madera District Fair

9/4/2014 to 9/7/2014

Madera, CA

Mendocino County Fair & Apple Show

9/12/2014 to 9/14/2014

Boonville, CA

Santa Cruz County Fair

9/9/2014 to 9/14/2014

Watsonville, CA

Tulare County Fair

9/10/2014 to 9/14/2014

Tulare, CA

Tulelake-Butte Valley Fair

9/4/2014 to 9/7/2014

Tulelake, CA

CDFA’s Division of Fairs and Expositions

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It’s a bet! California Grown products on the line in football wager with New Mexico

CDFA Secretary Karen Ross is wagering a basket of California Grown products on the second annual “Ag Day” football game tonight between Cal Poly San Luis Obispo and New Mexico State in Las Cruces, New Mexico. The challenge was made by New Mexico Secretary of Agriculture (and archrival) Jeff Witte. If (when) Cal Poly wins, a basket of New Mexico agricultural products will be sent to California.  Go Mustangs!

CDFA Secretary Karen Ross is wagering a basket of California Grown products on the second annual “Ag Day” football game tonight between Cal Poly San Luis Obispo and New Mexico State in Las Cruces, New Mexico. The challenge was made by New Mexico Secretary of Agriculture (and archrival) Jeff Witte. If (when) Cal Poly wins, a basket of New Mexico agricultural products will be sent to California. Go Mustangs!

Thanks to California Grown and Cal Poly for their  generous donations to the basket.

Thanks to California Grown and Cal Poly for their generous donations to the basket.

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California Grown gets new chairwoman – from The Packer

Cherie Watte

Cherie Watte

By Mike Hornick

Cherie Watte, executive director of the California Asparagus Commission, is the new board chairwoman of California Grown, succeeding Kasey Cronquist, chief executive officer of the California Cut Flower Commission.

The Buy California Marketing Agreement manages the California Grown campaign.
Executive committee members on the California Grown board include vice chair Spencer Halsey, associate director of the California Association of Gardens and Nurseries; and secretary treasurer Karla Stockli, chief executive officer of the California Fig Advisory Board.

Before becoming executive director of the California Asparagus Commission, Watte was director of international trade policy at the California Department of Food and Agriculture. She was also appointed manager of the department’s agricultural export program by then-Gov. Pete Wilson.

Prior to her CDFA appointment, Watte was the director of national affairs and research for the California Farm Bureau Federation. Other roles included legislative assistant to congressman Tony Coelho on the U.S. House of Representatives committee on agriculture. She is a former member of the U.S. Department of Agriculture’s agricultural trade advisory committee on fruits and vegetables.

“(Cherie) knows firsthand what it takes to be an active farmer in California, since she is the fourth generation of her family to farm in the Imperial Valley,” Nick Matteis, executive director of California Grown, said in a news release.

“We have a lot going on with consumer promotions and newly formed retail and foodservice partnerships,” Watte said. “Farmers and ranchers in California face many challenges, and this program is a bright spot for them.”

Cronquist guided the campaign through the revamping of its promotions program and membership expansion.

Link to article

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Drought lessons from a sheep rancher – from UC Davis

thompson-2tw

By Brad Hooker

While a severe drought continues to devastate California agriculture, one sheep rancher in Oroville has found a centuries-old solution at the bottom of his wood stove — and researchers at UC Davis are paying attention.

After dumping ash from a weekend cookout in his backyard, Mel Thompson noticed the grass grew a little better. On the advice of Glenn Nader, a UC Cooperative Extension farm advisor based in Yuba City, Thompson took the initiative to research wood ash on his own, going as far as to establish a connection with an Oroville-based energy plant 20 minutes away, which was paying millions to deliver wood ash to the landfill.

Today, the difference in growth from that wood ash can be seen in two adjoining pastures on Thompson’s foothill ranch. One layered in ash three years ago has chest-high grass despite the drought, while the untreated pasture has considerably shorter ground cover.

While the benefits of supplementing crops with ash have long been known, the UC Davis researchers were interested in specifically how it was altering the soil composition to promote plant growth and how it could help other ranchers in this Northern California region.

“It has improved our feed production significantly,” says Thompson. “With that, in conjunction with fencing and the rotational grazing, we seem to be doing OK through this drought period.”

Ken Tate, a plant sciences professor and a Cooperative Extension rangeland watershed specialist, recentlysurveyed more than 500 ranchers and says Thompson falls into the roughly 5 percent of California ranchers practicing these types of strategies in hopes of gaining more productivity from their land.

“Mel is what we call an early adopter, someone who has a large toolbox and a lot of information that he makes use of,” Tate says. “He’s an innovator and experimenter in the industry.”

Link to item on UC Davis web site

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US rice farmers see opportunity in China – from the Los Angeles Times

U.S. rice farmers see export market in China
Fourth-generation rice grower Josh Sheppard is accompanied by his dog, Tonka, on his farm in Biggs, Calif. (Carl Costas / For The Times)

 

By David Pierson

Gregg Yielding was given a quixotic task: travel to China and determine if consumers there would be willing to eat American rice.

So he set up tables at some of the most popular supermarkets in southern China, hung American flags and began dishing out steamy samples of rice from Arkansas and California.

“At first they’d say, ‘There’s rice in the U.S.?” said Yielding, head of emerging markets for the U.S. Rice Producers Assn., a Houston-based trade group. “And we’d have to show them a map to explain that it’s grown in California and the South. Then they’d try it, and they would really like it.”

Chinese importers, distributors and grocery chains lined up. Selling U.S. rice to China seemed like a slam-dunk. But eight years after Yielding’s first venture on behalf of the U.S. industry, not a single shipment of American rice has officially made it into Chinese hands.

That won’t happen until the two countries agree on a so-called phytosanitary protocol, which determines the necessary steps U.S. rice exporters must take to mitigate pests such as insects. The disagreement highlights the growing pressure on U.S. agricultural producers to either accommodate China or risk being shut out of the world’s largest emerging consumer market.

That might not have mattered a decade ago when U.S. farmers could rely on domestic buyers or traditional foreign markets such as Mexico and Canada. Today, China’s swelling appetite for food is touching agribusiness everywhere and forcing companies to choose whether to adapt.

Those that comply are seeing dividends. American agricultural exports to China rose to a record $25.8 billion last year from $5 billion a decade earlier.

Until a few years ago, no one would have considered exporting much rice to China, the world’s largest producer and consumer of the grain.

Tim Johnson, president and chief executive of the California Rice Commission, called it “the ultimate example of selling ice to the Eskimos.”

But starting in 2012, China went on a spree, scooping up millions of tons of the grain from countries such as Vietnam, Pakistan and India. China is now on pace to import a record 3.4 million tons of rice this year — six times more than it did in 2011, according to the U.S. Department of Agriculture.

Those that comply are seeing dividends. American agricultural exports to China rose to a record $25.8 billion last year from $5 billion a decade earlier.

Until a few years ago, no one would have considered exporting much rice to China, the world’s largest producer and consumer of the grain.

Tim Johnson, president and chief executive of the California Rice Commission, called it “the ultimate example of selling ice to the Eskimos.”

But starting in 2012, China went on a spree, scooping up millions of tons of the grain from countries such as Vietnam, Pakistan and India. China is now on pace to import a record 3.4 million tons of rice this year — six times more than it did in 2011, according to the U.S. Department of Agriculture.

Other industries remain shut out. The U.S. beef industry is still trying to overturn a 2003 ban on American cattle over mad cow disease. Starting late last year, nearly a million tons of U.S. corn have been rejected at Chinese ports because of inclusion of an unapproved genetically modified strain. And some American pork imports were halted this month over fears they contained traces of ractopamine.

“Demand is growing so quickly in China for so many food products — and with so many places to get them from — China can pick and choose,” said Jim Harkness, a senior advisor on China for the Institute of Agriculture and Trade Policy in Minneapolis. “From a U.S. perspective, it looks like the Chinese are being picky and erecting non-tariff barriers for political reasons. But I think from the Chinese perspective, the U.S. is an outlier in some cases. Ractopamine is banned in over 100 countries.”

In addition to China, the European Union and Russia also ban the additive. It’s deemed a risk to people with cardiovascular problems.

While other products struggle to win access, the U.S. rice growers are hopeful that officials in Washington and Beijing can come to terms as early as next year. If they do, analysts estimate, U.S. rice exports to China could reach several hundred million dollars a year. That would make China a top buyer of the American grain, on par with Mexico and Japan.

Though it produces only 2% of the world’s rice, the U.S. accounts for nearly 10% of the rice traded globally — enough to make it the fifth-biggest exporter. About half the rice grown in the U.S. ends up abroad. Still, rice consumption in China is so high the country could eat through America’s annual production in 17 days.

The growing Chinese appetite for imported rice may partly reflect surging food demand, analysts said. But it’s mostly driven by arbitrage, as government policies have kept domestic rice prices high to protect Chinese farmers. Rice mills in China decided it was cheaper to buy foreign supplies.

American rice producers can’t meet that sort of mass demand — nor do they want to. Their interest is in selling packaged rice to China to fill a high-end niche. The rice producers association’s survey of Chinese consumers buttressed that idea. Despite the concerns of Chinese regulators, shoppers in China overwhelmingly perceived U.S. rice as a safe alternative in a country hit by myriad food safety scandals.

Josh Sheppard, a fourth-generation rice grower in Biggs, Calif., about 60 miles north of Sacramento, said he’d welcome Chinese buyers because they probably would pay more for his grains than U.S. customers — much the way Japanese buyers currently do. That’s especially important now when drought has cut rice acreage in the state by 25%.

 

The cooperative is managed by Stuart Hoetger, co-founder of Stogan Group, an agricultural consulting firm in Chico, Calif.  Hoetger has arranged a partnership between the rice growers and Chinese food and agriculture conglomerate Wufeng.

Medium grain rice known as Calrose grown by the cooperative is being shipped in limited quantities to Chinese ports, where Wufeng is redirecting it to customers in small markets such as the Solomon Islands, the idea being Hoetger and his growers will be ready to ship to China shortly after a trade agreement is finalized.

“If China asks for something, you do it,” Hoetger said. “You ask any farmer that’s sold to China in the last few years and they’ll tell you they’ve made a lot of money.”

Link to article

 

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