Category Archives: Uncategorized

http://deltafarmpress.com/ram-super-bowl-ad-raised-1-million-ffa-less-week The Ram Truck brand pledged to make a donation to the National FFA Organization for every view of its two-minute “Farmer” Super Bowl video on the brand’s website, with the intent of generating $1 million. It took less than … Continue reading →

Yesterday (February 19) at the State Capitol, CDFA secretary Karen Ross joined the California Strawberry Commission and other agricultural organizations, representatives of Cal Poly-San Luis Obispo, and members of the state legislature for the signing of an agreement to create the Strawberry Sustainability Research … Continue reading →

The next segment in the Growing California video series, a partnership with California Grown, is “Farm to Family,” a story about farmers working with food banks to help feed the needy.

The next segment in the Growing California video series, a partnership with California Grown, is “Lemon Appeal,” the story of Limoneira, a Ventura County citrus producer.

I am very, very pleased to introduce the “Growing California” video series, a partnership with California Grown, which is hosting the series on its web site. “Growing California” is an in-depth look at the many ways farming and ranching touches … Continue reading →

Over the years, one of the keys to success for California commodities has been an ability to embrace the marketing tools of their time to reach consumers. There may be no better example of that than the Super Bowl. This year, California pistachios will … Continue reading →