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Category Archives: Agricultural Marketing

California and China: Growing Together

Posted on April 11, 2013 by Karen Ross, California Agriculture Secretary, and Linda

As we leave Beijing for Shanghai on China’s high speed rail, traveling at approximately at 180mph through vibrant countryside, it’s exciting to envision California’s future. Governor Brown is embracing that future with an agreement with six local Chinese governments to … Continue reading →

Posted in AG Vision, Agricultural Education, Agricultural Marketing, Trade, Uncategorized | Tagged , , , , , , , | 2 Comments

China Welcomes California!

Posted on April 9, 2013 by Karen Ross, California Agriculture Secretary, and Linda

Pleasant weather and clear skies welcomed Governor Brown’s delegation to Beijing – the first stop on our three-city tour of this dynamic country. As part of the trade delegation, I am here to promote California as a place for business … Continue reading →

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Governor Brown Visits CDFA

Posted on April 3, 2013 by Office of Public Affairs

Governor Edmund G. Brown Jr. stopped by this week at the monthly meeting of the California State Board of Agriculture, at CDFA headquarters. The board is comprised of gubernatorial appointees. The governor pointed out that he last attended a state board meeting during his first time … Continue reading →

Posted in AG Vision, Agricultural Marketing, State Board of Food and Agriculture, Trade, Uncategorized | Tagged , | Leave a comment

Ag Day Spurs Innovative Outreach Ideas

Posted on March 20, 2013 by Karen Ross, California Agriculture Secretary, and Linda

Today is the annual California Ag Day at the State Capitol, a time to celebrate everything that farmers and ranchers bring to our state, and a time to reach out to people with our story of innovation and success. It … Continue reading →

Posted in AG Vision, Agricultural Education, Agricultural Marketing, Uncategorized | Tagged | Leave a comment

Perishable Pundit special edition on school salad bars

Posted on March 18, 2013 by Office of Public Affairs

As the nation and California prepare to celebrate their annual Ag days (March 19 and 20), the produce blog The Perishable Pundit has issued a special edition with a series of reports on school salad bars. It highlights the United … Continue reading →

Posted in AG Vision, Agricultural Education, Agricultural Marketing, Community-based Food System, Food Access, Uncategorized | Tagged , , | Leave a comment

Providing Export Opportunities for California Small Business

Posted on October 15, 2012 by Candy Hansen-Gage, Fresno Center for International Trade Development

This November, foreign buyers from across Asia will travel to Oakland to participate in the ‘Taste of California’,  a mini-trade show and conference  that will highlight the best food products California has to offer. This two-day event will combine business meetings with … Continue reading →

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CDFA to Offer Food Safety Training for California’s Small Farms

Posted on October 10, 2012 by CDFA Staff

California’s farmers are as diverse as the crops they grow. The safety of the food their farms produce is paramount. To make sure smaller farmers can take advantage of a comprehensive approach to food safety, the California Department of Food and Agriculture (CDFA)  has developed resources … Continue reading →

Posted in Agricultural Education, Agricultural Marketing, Food Safety, Specialty Crops | Tagged , , | Leave a comment

Baby Boomers passing baton to Millennials, with changes expected for food industry.

Posted on October 3, 2012 by Office of Public Affairs

Findings from a joint study announced recently by Jeffries, a global investment bank, and AlixPartners, a global business advisory firm, suggest that demographic shifts between now and 2020 will drive significant changes in the food industry. The study, called Trouble in Aisle … Continue reading →

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Thoughts on a Successful Trip and the Endless Opportunities for California Exporters

Posted on June 21, 2012 by Karen Ross, California Agriculture Secretary, and Linda

Our California trade delegation concluded our trip to Asia last week with a visit to Seoul, South Korea – the Land of the Morning Calm. This is an English translation of the meaning of Josean, a long reigning dynasty in … Continue reading →

Posted in Agricultural Marketing, Trade | 3 Comments

California Food in China – A Reputation for Safety and Quality

Posted on June 14, 2012 by Karen Ross, California Agriculture Secretary, and Linda

In the many meetings I’ve attended in Shanghai this week, one theme resonates over and over again – the excellent quality and food safety provided by California farmers and ranchers. California products have a strong reputation, which has helped generate more than … Continue reading →

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